Hi, I’m Sharmila Ganesh. I’m a dynamic, results-driven marketing professional with 4+ years of experience in digital marketing, client engagement, cross-functional project management, and working directly with leadership teams. I’ve planned and launched brand activations and social media campaigns, built reporting dashboards, and ensured campaigns stay aligned with brand objectives and timelines. I’m known for strong organizational skills, clear communication, and a hands-on approach that delivers in fast-paced, high-growth environments. Throughout my career I’ve coordinated end-to-end marketing initiatives for B2B and SaaS clients, optimized LinkedIn presence, led webinar operations, and supported new ventures with market research and strategy. I thrive in collaborative settings and enjoy turning data into actionable insights that drive ROI and lead pipelines, while continuously iterating to improve outcomes.

Sharmila Ganesh

Hi, I’m Sharmila Ganesh. I’m a dynamic, results-driven marketing professional with 4+ years of experience in digital marketing, client engagement, cross-functional project management, and working directly with leadership teams. I’ve planned and launched brand activations and social media campaigns, built reporting dashboards, and ensured campaigns stay aligned with brand objectives and timelines. I’m known for strong organizational skills, clear communication, and a hands-on approach that delivers in fast-paced, high-growth environments. Throughout my career I’ve coordinated end-to-end marketing initiatives for B2B and SaaS clients, optimized LinkedIn presence, led webinar operations, and supported new ventures with market research and strategy. I thrive in collaborative settings and enjoy turning data into actionable insights that drive ROI and lead pipelines, while continuously iterating to improve outcomes.

Available to hire

Hi, I’m Sharmila Ganesh. I’m a dynamic, results-driven marketing professional with 4+ years of experience in digital marketing, client engagement, cross-functional project management, and working directly with leadership teams. I’ve planned and launched brand activations and social media campaigns, built reporting dashboards, and ensured campaigns stay aligned with brand objectives and timelines. I’m known for strong organizational skills, clear communication, and a hands-on approach that delivers in fast-paced, high-growth environments.

Throughout my career I’ve coordinated end-to-end marketing initiatives for B2B and SaaS clients, optimized LinkedIn presence, led webinar operations, and supported new ventures with market research and strategy. I thrive in collaborative settings and enjoy turning data into actionable insights that drive ROI and lead pipelines, while continuously iterating to improve outcomes.

See more

Language

English
Fluent
Hindi
Advanced
Kannada
Advanced
Tamil
Advanced
Telugu
Advanced

Work Experience

DIGITAL MARKETING MANAGER at LIRA
October 1, 2024 - April 1, 2025
Coordinated end-to-end marketing campaigns for B2B and SaaS clients, ensuring timely launch and alignment with brand goals. Managed LinkedIn optimisation, content calendars, creative development, and webinar operations, achieving a 30% increase in engagement and improved lead pipeline. Built and maintained project reports to track deliverables, timelines, and owners, ensuring on-time completion of cross-functional initiatives. Documented meeting notes, assigned action items, and followed through to closure, improving task turnaround by 20%. Partnered directly with leadership teams to plan and execute campaigns, troubleshoot issues, and deliver clear weekly progress reports. Provided strategic input for a new insurance venture, including market research, marketing strategy, and requirement mapping.
DIGITAL MARKETING SPECIALIST at WONNÉ
February 1, 2024 - July 1, 2024
Developed and executed marketing campaigns (SEO, email, social media) to drive online traffic and sales, improving website engagement by 20%. Cross-Functional Team Collaboration; SEO & SEM (Google Analytics and SEMRush); Content Marketing (Google Keywords and Search Console); Social Media Marketing; Meta Ads Campaign Management; Market Research & Strategies; Strategic Planning; Client Handling; Project Management (Jira, Confluence, Miro); Digital Designs (Canva, Photoshop).
DIGITAL ENGINEER at SONATA SOFTWARE
January 1, 2011 - January 1, 2024
Analyzed requirements, identified required work and estimated development tasks. Designed and implemented software components to meet customer-specific design requirements. Collaborated with other engineers, managers, and Product Management teams to develop innovative solutions meeting market needs. Led a team of test engineers on projects for Coca-Cola, New Balance, and Greystar.
MARKETING & BUSINESS MANAGER at LOVE 2 FARM
August 1, 2019 - November 1, 2020
Developed and executed business plans and marketing strategies. Managed customer and vendor relationships, focusing on problem resolution. Researched market trends to enhance sales techniques and meet customer needs. Implemented business development strategies to increase customer base. Managed and edited website content, using Google Keyword Planner for improved SEO results.
MARKETING & BRANDING INTERN at ALL SHE NEEDS
December 1, 2018 - July 1, 2019
Created and executed multi-channel promotional plans. Developed branding strategies and collaborated on client outreach.
Digital Marketing Specialist at Wonne
February 1, 2024 - July 1, 2024
Developed and executed marketing campaigns (SEO, email, social media) to drive online traffic and sales, improving website engagement. Conducted cross-functional collaboration, SEO/SEM, content marketing, market research, and strategic planning. Managed client relationships and project workflows using Jira, Confluence, and Miro.
Digital Engineer at Sonata Software
January 1, 2021 - January 1, 2024
Analyzed requirements, identified work, and estimated development tasks. Designed and implemented software components to meet customer design requirements. Collaborated with engineers, managers, and product management to develop solutions. Led a team of test engineers on projects for Coca-Cola, NBLC (New Balance), and Greystar.

Education

Post-Graduation Certification in digital marketing and Business Growth at IIM Visakhapatnam
March 1, 2023 - April 1, 2023
Bachelor of Engineering in Electronics and Communication at RAJARAJESWARI COLLEGE OF ENGINEERING
August 1, 2016 - August 1, 2020
Post-Graduation Certification in Digital Marketing and Business Growth at IIM Visakhapatnam
March 1, 2023 - April 30, 2023
Bachelor of Engineering in Electronics and Communication at Rajarajeswari College of Engineering
August 1, 2016 - August 1, 2020

Qualifications

Global Accelerator Program Top team award
August 1, 2019 - January 24, 2026
Excellence Award - Delivery Excellence
December 1, 2021 - January 24, 2026
DNA Awards - 'Run for it'
January 1, 2022 - January 24, 2026
DNA Awards - 'Run for it'
December 1, 2022 - January 24, 2026
Outstanding New Comer Award
May 1, 2024 - January 24, 2026
Global Accelerator Program Top Team Award - UC Berkeley
August 1, 2019 - August 1, 2019
Excellence Award - Delivery Excellence (Sonata/Microsoft)
December 1, 2021 - December 1, 2021
DNA Awards - Run for it
January 1, 2022 - January 1, 2022
DNA Awards - Run for it
December 1, 2022 - December 1, 2022
Outstanding New Comer Award - Wonne
May 1, 2024 - May 1, 2024

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Retail