Sharon Henderson

Founder & Digital Strategy Lead | NicaSeeker (nicaseeker.com)

Created, designed, and launched NicaSeeker.com, now evolving into a fully bilingual digital ecosystem serving travellers, expats, and Nicaraguan businesses. Built the operational, marketing, and content engine from the ground up: UX, category architecture, directory systems, SEO framework, and monetisation pathways. Led production of high-quality business listings and custom branded mini-sites with clear navigation, persuasive copy, and consistent on-page optimisation.

Key achievements

✦ Built a scalable bilingual directory with intuitive UX, strong SEO foundations, and structured categories for long-term growth.
✦ Developed revenue strategy for Featured Listings, Branded Websites, and long-term business partnerships.
✦ Recruited, trained, and managed a sales/marketing team; implemented SOPs, scripts, workflows, KPIs, and training documentation.
✦ Produced bilingual marketing assets: sales decks, outreach emails, lead-nurture sequences, and social content to support conversion.
✦ Designed an end-to-end content pipeline (blogs, reels, partner spotlights) tailored to the Nicaraguan market and localisation needs.
✦ Built automated workflows, templates, and a structured intake system to streamline listing creation and improve delivery efficiency.
✦ Established brand guidelines and voice/tone frameworks to keep content cohesive across SEO, user needs, and commercial objectives.
✦ Roadmapped scalable growth: self-serve onboarding, partner dashboards, digital products, and a future NicaSeeker app.

Impact

✦ Positioned NicaSeeker as a fast-emerging bilingual platform with professional-grade listings, a clear revenue model, a trained sales foundation, and a cohesive marketing engine ready to scale.

Socials: @nicaseeker

Built and manage the complete digital infrastructure for Primal Reset 4 Life, a wellness, lifestyle, parent coaching, and home-schooling focused brand. Lead the end-to-end systems architecture across operations, marketing, and delivery, ensuring scalable, automated, and efficient digital ecosystems.

Key Achievements & Responsibilities:

Designed and developed the full web and membership ecosystem, including high-converting landing pages, sales pages, course-delivery portals, protected content, and interactive program areas using no-code tools.

Built automations and operational workflows for scheduling, onboarding, customer communication, content delivery, and CRM management.

Created and implemented sales and marketing infrastructure, including sales funnels, lead magnets, nurture campaigns, automated email marketing systems, and segmentation across multiple platforms.

Implemented LMS and content-delivery systems, ensuring clear learning paths for wellness, lifestyle, and parent/home-schooling coaching programs.

Integrated booking, payment, and customer support systems, improving operational efficiency and the overall client experience.

Provide strategic advisory support on digital strategy, customer journey design, content planning, and social media strategy for audience growth and lead generation.

Manage ongoing updates, optimizations, and expansions to the operational system as programs evolve and new offerings are developed.Built and manage the complete digital infrastructure for Primal Reset 4 Life, a wellness, lifestyle, parent coaching, and home-schooling focused brand. Lead the end-to-end systems architecture across operations, marketing, and delivery, ensuring scalable, automated, and efficient digital ecosystems. Key Achievements & Responsibilities: Designed and developed the full web and membership ecosystem, including high-converting landing pages, sales pages, course-delivery portals, protected content, and interactive program areas using no-code tools. Built automations and operational workflows for scheduling, onboarding, customer communication, content delivery, and CRM management. Created and implemented sales and marketing infrastructure, including sales funnels, lead magnets, nurture campaigns, automated email marketing systems, and segmentation across multiple platforms. Implemented LMS and content-delivery systems, ensuring clear learning paths for wellness, lifestyle, and parent/home-schooling coaching programs. Integrated booking, payment, and customer support systems, improving operational efficiency and the overall client experience. Provide strategic advisory support on digital strategy, customer journey design, content planning, and social media strategy for audience growth and lead generation. Manage ongoing updates, optimizations, and expansions to the operational system as programs evolve and new offerings are developed.

Primalreset4life.com and primalreset4life handles on social media.