I help brands grow and engage their audiences online. I managed WeTu’s digital presence, boosting LinkedIn engagement by 20% and growing Facebook followers past 5,000. I also built Aliana Naturals’ social media brand from scratch, increasing followers and attracting clients across Kenya, Zambia, and Uganda through strategic content and campaigns that deliver measurable results. I am a results-driven communication and creative professional with expertise in digital marketing, copywriting, copy editing, social media management, graphic design, photography and videography, website management, and community management. My multidisciplinary skills allow me to deliver impactful communication solutions that drive engagement and growth for brands. With a keen eye for detail and a passion for strategic communication, I thrive in dynamic environments and continuously seek opportunities to create meaningful results.…

Sharon Awuor Otieno

5.0 (1 review)

I help brands grow and engage their audiences online. I managed WeTu’s digital presence, boosting LinkedIn engagement by 20% and growing Facebook followers past 5,000. I also built Aliana Naturals’ social media brand from scratch, increasing followers and attracting clients across Kenya, Zambia, and Uganda through strategic content and campaigns that deliver measurable results. I am a results-driven communication and creative professional with expertise in digital marketing, copywriting, copy editing, social media management, graphic design, photography and videography, website management, and community management. My multidisciplinary skills allow me to deliver impactful communication solutions that drive engagement and growth for brands. With a keen eye for detail and a passion for strategic communication, I thrive in dynamic environments and continuously seek opportunities to create meaningful results.…

Available to hire

I help brands grow and engage their audiences online. I managed WeTu’s digital presence, boosting LinkedIn engagement by 20% and growing Facebook followers past 5,000. I also built Aliana Naturals’ social media brand from scratch, increasing followers and attracting clients across Kenya, Zambia, and Uganda through strategic content and campaigns that deliver measurable results.

I am a results-driven communication and creative professional with expertise in digital marketing, copywriting, copy editing, social media management, graphic design, photography and videography, website management, and community management. My multidisciplinary skills allow me to deliver impactful communication solutions that drive engagement and growth for brands. With a keen eye for detail and a passion for strategic communication, I thrive in dynamic environments and continuously seek opportunities to create meaningful results.

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Language

English
Fluent
Swahili
Fluent

Work Experience

Marketing & Communications Consultant at SNDBX Ubuntu
July 1, 2025 - Present
Deliver personalized marketing and communications course material to cohorts, lead training sessions, workshops, and seminars; use varied teaching methods to enhance learning outcomes; implement evaluation tools; ensure participants understand concepts and complete feedback; review feedback for improvements; coordinate with SNDBX experts; coach participants to complete business models/canvases.
Digital Executive at Aliana Naturals
May 1, 2020 - Present
Develop and implement social media strategies to increase brand engagement; research benchmark trends and audience preferences; create visually compelling graphics and audiovisual content aligned with brand aesthetics; conduct market analysis for data-driven content optimization and targeted promotions; develop brand awareness features.
Communications Coordinator at WeTu
January 1, 2023 - November 1, 2024
Led media relations, secured features in national outlets; managed WeTu’s digital presence with growth in LinkedIn engagement and Facebook followers; analyzed campaign performance and adapted strategies; developed and executed communication strategies; produced media content and built a content repository; launched the WeConnect newsletter; authored key handbooks and trained staff; achieved standardized communication policies; oversaw website content and launch; increased platform engagement.
News Anchor, Editor, and Columnist at Radio254
August 1, 2021 - August 31, 2022
Produced and delivered engaging news content focused on business, career, and entertainment; conducted in-depth interviews with industry leaders; scripted and edited high-quality news segments.
Script Writer at Jiffy Pictures Limited
December 1, 2020 - December 1, 2021
Developed engaging storylines, characters, and dialogue for TV series; collaborated with production teams to deliver authentic and impactful narratives; researched real-life stories for adaptation.
Maternal and Neonatal Child Health Coordinator at Population Services Kenya
May 1, 2014 - March 1, 2019
Coordinated over 600 quarterly monitoring visits to health facilities; mentored healthcare staff on effective documentation and financial accountability; led initiatives to improve maternal and neonatal health service delivery.
Digital Executive at Aliana Naturals
May 1, 2020 - Present
Developed and implemented social media strategies to increase brand engagement; executed targeted email campaigns to promote products and drive conversions; researched benchmark trends and audience preferences; created visually compelling graphics and audiovisual content; conducted market analysis to enable data-driven content optimization and targeted promotions.
Communications and Digital Executive at Pangea Network
December 1, 2019 - May 1, 2020
Created impactful social media campaigns using video and photographic content; collaborated on health education materials for community outreach, training women’s groups on reproductive health and nutrition.

Education

Post Graduate Diploma in Mass Communication at Kenya Institute of Mass Communication
January 11, 2030 - January 26, 2026
Bachelor of Mass Communication (Upper 2nd Class Honors) at Busoga University, Uganda
January 11, 2030 - January 1, 2013
Certificate in Computer Studies at African Institute of Research and Development Studies
January 11, 2030 - January 1, 2009
Post Graduate Diploma in Mass Communication at Kenya Institute of Mass Communication
January 11, 2030 - January 26, 2026
Bachelor of Mass Communication (Upper Second Class Honors) at Busoga University, Uganda
January 11, 2030 - January 1, 2013
Certificate in Computer Studies at African Institute of Research and Development Studies
January 11, 2030 - January 1, 2009
Post Graduate Diploma in Mass Communication (Ongoing) at Kenya Institute of Mass Communication
January 11, 2030 - January 27, 2026
Bachelor of Mass Communication (Upper 2nd Class Honors) at Busoga University, Uganda
January 11, 2030 - January 1, 2013
Certificate in Computer Studies at African Institute of Research and Development Studies
January 11, 2030 - January 1, 2009

Qualifications

Bachelor of Mass Communication
April 5, 2010 - September 6, 2013
Oxford School of Climate Change – Participant
January 1, 2024 - January 26, 2026
McKinsey & Company Forward Program – Fellow
January 1, 2023 - January 26, 2026
How to Write About Africa – Top 40 African Leader
January 1, 2023 - January 26, 2026
Oxford School of Climate Change – Participant
January 1, 2024 - January 27, 2026
McKinsey & Company Forward Program – Fellow
January 1, 2023 - January 27, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Energy & Utilities, Healthcare, Education