I'm a freelance marketing professional based in Tbilisi, Georgia, specializing in social media management and content strategy. I’ve spent the past three years managing social media for 30+ brands across multiple industries, building creative strategies and data-backed decisions to grow reach, engagement and conversions. My work blends storytelling with performance-driven reels, brand identity, and cross-platform campaigns across Instagram, Facebook, TikTok and LinkedIn.

Piko Shavishvili

I'm a freelance marketing professional based in Tbilisi, Georgia, specializing in social media management and content strategy. I’ve spent the past three years managing social media for 30+ brands across multiple industries, building creative strategies and data-backed decisions to grow reach, engagement and conversions. My work blends storytelling with performance-driven reels, brand identity, and cross-platform campaigns across Instagram, Facebook, TikTok and LinkedIn.

Available to hire

I’m a freelance marketing professional based in Tbilisi, Georgia, specializing in social media management and content strategy. I’ve spent the past three years managing social media for 30+ brands across multiple industries, building creative strategies and data-backed decisions to grow reach, engagement and conversions.

My work blends storytelling with performance-driven reels, brand identity, and cross-platform campaigns across Instagram, Facebook, TikTok and LinkedIn.

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Language

English
Fluent
German
Advanced
Russian
Intermediate

Work Experience

Lecturer-Social Media and Digital Strategy at Foster academy
November 15, 2023 - November 15, 2024
I teach students how to create goal-oriented strategic analysis, develop content, manage advertising campaigns, and conduct analytics throughout the course.
Social Media Account Manager at Windfors
September 23, 2023 - September 23, 2024
I manage projects that include digital strategies and campaign launches, focusing on effective planning, creative content, and teamwork to deliver successful results.
Project manager at Maverik
November 29, 2023 - September 18, 2024
As a Project Manager, I created marketing strategies for brands from the ground up and handled rebranding projects. I communicated with clients and team members, managing shoots, creative work, advertising, and design staff.
Social media manager at Kraken
May 8, 2023 - November 15, 2023
As a Social media Manager, I communicated with clients and planned monthly project calendars. I also managed a team of 4-5 members, ensuring timely and successful project delivery.
Lecturer-Social Media and Digital Strategy at Foster academy
November 15, 2024 - November 15, 2024
I teach students how to create goal-oriented strategic analysis, develop content, manage advertising campaigns, and conduct analytics throughout the course.
Social Media Account Manager at Windfors
September 23, 2024 - September 23, 2024
I manage projects that include digital strategies and campaign launches, focusing on effective planning, creative content, and teamwork to deliver successful results.
Project manager at Maverik
November 29, 2023 - September 18, 2024
As a Project Manager, I created marketing strategies for brands from the ground up and handled rebranding projects. I communicated with clients and team members, managing shoots, creative work, advertising, and design staff.
Social media manager at Kraken
May 8, 2023 - November 15, 2023
As a Social media Manager, I communicated with clients and planned monthly project calendars. I also managed a team of 4-5 members, ensuring timely and successful project delivery.
Lecturer-Social Media and Digital Strategy at Foster academy
November 15, 2024 - Present
I teach students how to create goal-oriented strategic analysis, develop content, manage advertising campaigns, and conduct analytics throughout the course.
Social Media Account Manager at Windfors
September 23, 2024 - Present
I manage projects that include digital strategies and campaign launches, focusing on effective planning, creative content, and teamwork to deliver successful results.
Project manager at Maverik
September 18, 2024 - July 10, 2025
As a Project Manager, I created marketing strategies for brands from the ground up and handled rebranding projects. I communicated with clients and team members, managing shoots, creative work, advertising, and design staff.
Social media manager at Kraken
November 15, 2023 - July 10, 2025
As a Social media Manager, I communicated with clients and planned monthly project calendars. I also managed a team of 4-5 members, ensuring timely and successful project delivery.
Social Media Manager at Foster Academy
December 31, 2022 - October 3, 2025
Managed social platforms for 20+ brands, aligned strategy with Gen Z behavior, trends & tone; organized campaigns; collaborated with creative teams; implemented tools including Meta Business Suite, Canva, Google Analytics, SEMrush, and Ahrefs; oversaw ad campaigns and contributed to brand growth.
Ads Manager at Freelance / Various Clients
December 31, 2022 - October 3, 2025
Developed and managed social media campaigns for 20+ brands; aligned strategy with Gen Z trends; used Meta Business Suite, CapCut, InShot, Notion, Trello; performed analytics with Google Analytics, SEMrush, Ahrefs.
Lead Digital Marketing at Fit Meal
August 1, 2025 - Present
Led digital marketing efforts including strategy, content creation, paid campaigns and analytics for multiple client projects; built scalable workflows and dashboards to optimize reach and conversions.
Project Manager at Windfors
September 1, 2024 - April 1, 2025
Managed projects including digital strategies and campaign launches; focused on effective planning, creative content, and teamwork to deliver successful results.
Social Media Manager at Foster Academy
November 1, 2024 - Present
Cultivated strong relationships with clients to ensure their needs were met; engineered detailed monthly project calendars for streamlined planning; supervised a team of 4-5 members, driving performance and collaboration; guaranteed timely and successful project delivery through diligent oversight.
Project Manager at Foster Academy
November 1, 2023 - September 1, 2024
Designed comprehensive marketing strategies for brands from inception to execution; orchestrated campaigns, rebranding efforts and digital initiatives; coordinated shoots, creative work, and advertising staff to deliver cohesive campaigns.
Social Media Lecturer at Foster Academy
November 1, 2024 - Present
Taught students strategic analysis, content creation, paid advertising and analytics; guided them through building complete digital strategies and real brand projects from scratch.
Lead Digital Marketing at Freelance Marketing Projects (Fit Meal)
August 1, 2025 - Present
Lead digital marketing for Fit Meal, developing strategy, content, paid campaigns and analytics. Manages high-volume content production, coordinates influencer activities and performance-driven campaigns to improve reach, engagement and conversions.
Project Manager at Windford
September 1, 2024 - April 1, 2025
Managed digital strategies and campaigns, focusing on effective planning, creative content, and team collaboration to deliver successful results.

Education

Bachelor of Business Administration at Shota Rustaveli’s University
January 1, 2018 - December 31, 2022
Bachelor of Business Administration at Shota Rustaveli's University
January 1, 2018 - December 31, 2022
Bachelor of Business Administration at Shota Rustaveli’s University
January 1, 2018 - December 31, 2022
Bachelor of Business Administration at SEO Academy of Digital Industries
January 11, 2030 - January 1, 2023
Digital Marketing at The World of Digital Communications
January 11, 2030 - January 1, 2022
Social Media Management at Smart Academy
January 11, 2030 - January 1, 2022
Lecturer/Instructor at Shota Rustaveli University
January 11, 2030 - September 25, 2025
Bachelor of Business Administration at SEO - Academy of Digital Industries
January 11, 2030 - January 1, 2023
Bachelor of Business Administration at SEO Academy of Digital Industries
January 11, 2030 - October 3, 2025
Bachelor of Business Administration at Shota Rustaveli University
September 1, 2018 - July 1, 2022
Bachelor of Business Administration (Major: Tourism) at Shota Rustaveli State University, Batumi, Georgia
September 1, 2018 - July 1, 2022
Bachelor of Business Administration at Shota Rustaveli University
September 1, 2018 - July 1, 2022
Bachelor of Business Administration at Shota Rustaveli State University, Batumi, Georgia
September 1, 2018 - July 1, 2022

Qualifications

SEO-Academy of digital Industries
January 1, 2023 - December 31, 2023
Digital marketing -The world of digital communications
January 1, 2022 - December 31, 2022
Social media management -Smart academy
January 1, 2022 - December 31, 2022
SEO-Academy of digital Industries
January 1, 2023 - December 31, 2023
Digital marketing - The world of digital communications
January 1, 2022 - December 31, 2022
Social media management - Smart academy
January 1, 2022 - December 31, 2022
SEO-Academy of digital Industries
January 1, 2023 - December 31, 2023
Digital marketing -The world of digital communications
January 1, 2022 - December 31, 2022
Social media management -Smart academy
January 1, 2022 - December 31, 2022
Bachelor of Business Administration
January 11, 2030 - September 25, 2025
SEO Certification
January 11, 2030 - January 1, 2023
Digital Marketing Certification
January 11, 2030 - January 1, 2022
Social Media Management Certification
January 11, 2030 - January 1, 2022
Certifications in Digital Marketing
January 11, 2030 - October 3, 2025
SEO Certification
January 11, 2030 - October 3, 2025

Industry Experience

Professional Services, Education, Media & Entertainment, Software & Internet, Retail, Other
    paper PORTFOLIO

    A collection of my social media work across Instagram, Facebook, LinkedIn and TikTok.
    Everything here reflects how I build strategy, create content, manage communities, and grow brands.
    Includes campaigns, visuals, copywriting and project results from the brands I’ve worked with.

    https://www.twine.net/signin