(Care of Carers) Strengthening Support for Caregivers in Inclusive Communities
ZEESHAN MAJEED
Published
The Care of Carers project focuses on recognizing, supporting, and empowering individuals who dedicate their lives to caring for others, particularly the elderly and vulnerable populations. Implemented by the Foundation for Ageing and Inclusive Development (FAID), this initiative is part of a broader effort to strengthen legal frameworks and civil society engagement for an inclusive Pakistan. This project sheds light on the often-overlooked emotional, physical, and social challenges faced by caregivers. Through advocacy, awareness, and capacity-building efforts, it aims to ensure that caregivers receive the recognition, protection, and support they deserve. The visual narrative symbolized by the gentle connection between hands represents compassion, dignity, and intergenerational care. It emphasizes the importance of building a society where aging is not only accepted but also celebrated and where caregivers are valued as essential contributors to community well-being.
Designed the overall layout and visual composition
Developed a human-centered concept to reflect empathy and care
Integrated branding elements from partner organizations seamlessly
Crafted a compelling cover design to communicate the project’s mission and emotional depth