Available to hire
I’m a results-driven Business Analyst with over 12 years of experience in data analysis, process optimization, and cross-functional collaboration. I translate complex data into actionable insights for stakeholders and have a strong background in access governance, data visualization, and technology migrations. I enjoy identifying trends, ensuring data integrity, and supporting business strategy through quantitative reasoning. I collaborate with teams across functions to turn data into measurable business impact and risk reduction.
Experience Level
Language
English
Fluent
Work Experience
District Business Analyst at Huttons Asia Pte Ltd
November 1, 2010 - PresentDesigned and developed comprehensive data analytics solutions by analyzing sales and customer data, translating complex datasets into actionable business strategies and growth initiatives. Performed data analysis using SQL and Python to extract, manipulate, and analyze large datasets, supporting access management decisions and migration planning for IT assets. Developed and maintained interactive Tableau and Power BI dashboards that translated complex access rights data into actionable insights for IT stakeholders and business partners. Collaborated with cross-functional teams to understand requirements and deliver data solutions that supported application migration from legacy to strategic systems. Identified trends and patterns in access governance data to recommend process improvements, reducing security and operational risks. Ensured data integrity and accuracy through rigorous validation checks, maintaining high-quality standards for all access management reports and visualization
CRM Marketing Manager at Home-Fix DIY Pte Ltd
November 1, 2009 - November 1, 2010Defined business problems and developed analytical models based on customer needs and data analysis, resulting in a 15% increase in repeat business through targeted segmentation strategies. Implemented data analytics solutions by integrating CRM and ERP systems, establishing reliable data pipelines for continuous delivery of customer insights and performance metrics. Led cross-functional collaboration with technology partners and business units to translate complex requirements into analytical solutions, guiding promotional strategy and resource allocation. Developed and deployed self-service Power BI dashboards that synthesized complex data into easily understandable strategic messaging for business stakeholders. Conducted market intelligence analysis and A/B testing to validate customer engagement hypotheses, optimizing marketing interventions based on data-driven insights. Trained team members on interpreting and using dashboards, ensuring proper understanding and effective usage of
Manager of Strategic Insights at BMW Group Asia / U5OK Thailand
May 1, 2007 - October 1, 2009Analyzed market and customer trends, monitoring regional dynamics and engagement data to inform the commercial team’s regional sales strategies. Supported data model design to track customer engagement and sales performance, forming the backbone for analytics across APAC markets. Automated periodic reporting using Excel VBA, streamlining monthly performance reviews and delivering timely insights to leadership. Fostered cross-functional collaboration with diverse, intercultural teams to align analytics projects with business goals across multiple markets. Demonstrated strong problem-solving and quantitative abilities to address complex business challenges and hypothesize opportunities in the regional automotive sector.
Education
Google Data Analytics Professional Certificate at Coursera - Google
January 11, 2030 - January 1, 2024Advanced Diploma (Bachelors) in Applied Data Analytics at Singapore Management University (SMU)
January 11, 2030 - June 1, 2023Professional Certificate in Python Programming at Singapore Management University (SMU)
January 11, 2030 - February 1, 2023Data Analytics Using Power BI at Singapore Management University (SMU)
January 11, 2030 - January 1, 2023Data Science Certificate at Vertical Institute
January 11, 2030 - October 1, 2022Google Data Analytics Professional Certificate at Coursera
January 1, 2024 - December 16, 2025Advanced Diploma (Bachelor's) in Applied Data Analytics at Singapore Management University (SMU)
January 11, 2030 - June 1, 2023Professional Certificate in Python Programming at Singapore Management University (SMU)
February 1, 2023 - December 16, 2025Data Analytics Using Power BI at Singapore Management University (SMU)
January 1, 2023 - December 16, 2025Data Science Certificate at Vertical Institute
October 1, 2022 - December 16, 2025Qualifications
Google Data Analytics Professional Certificate
January 11, 2030 - December 16, 2025Advanced Diploma (Bachelors) in Applied Data Analytics
January 11, 2030 - December 16, 2025Professional Certificate in Python Programming
January 11, 2030 - December 16, 2025Data Analytics Using Power BI
January 11, 2030 - December 16, 2025Data Science Certificate
January 11, 2030 - December 16, 2025Google Data Analytics Professional Certificate
January 1, 2024 - December 16, 2025Professional Certificate in Python Programming
February 1, 2023 - December 16, 2025Data Analytics Using Power BI
January 1, 2023 - December 16, 2025Data Science Certificate
October 1, 2022 - December 16, 2025Advanced Diploma (Bachelor's) in Applied Data Analytics
January 11, 2030 - June 1, 2023Industry Experience
Professional Services, Real Estate & Construction, Software & Internet, Manufacturing, Retail, Education
Experience Level
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