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I am a soon-to-be college graduate from Purdue University. I obtained my degree in Marketing which has allowed me to explore the field in its entirety. From strategy and analytics to design and social media, I have experienced it all by working with real clients and delivering real results.…

Shawn Heggland

Brand Designer, Logo Designer, Graphic Designer, +2

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I am a soon-to-be college graduate from Purdue University. I obtained my degree in Marketing which has allowed me to explore the field in its entirety. From strategy and analytics to design and social media, I have experienced it all by working with real clients and delivering real results.…

Available to hire

I am a soon-to-be college graduate from Purdue University. I obtained my degree in Marketing which has allowed me to explore the field in its entirety. From strategy and analytics to design and social media, I have experienced it all by working with real clients and delivering real results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Director of Marketing & Branding at Connecticut Floor Supply

December 1, 2025 - Present

Directing a full brand refresh for a 60-year-old flooring and real estate construction business by developing scalable brand assets (logos, brand colors, and fonts) in Adobe Illustrator to strengthen identity consistency. Overseeing website redevelopment and optimization in Squarespace, improving site performance, SEO/AIO, customer traffic, and conversion metrics. Leading paid search strategy through Google Ads by targeting regional audiences to increase lead volume.

Marketing, Events & Sales Intern at Just Ice Tea Marketing

May 1, 2015 - August 31, 2015

Supported multichannel marketing campaigns and regional events, generating 65,000+ impressions and increasing brand visibility across the New York market. Delivered $1,539 in direct sales (468 units) and contributed to $8,048+ total intern sales, surpassing NYC peers through on-site engagement and strategic positioning. Partnered with leadership to develop 10+ data-driven campaign proposals, combining insights and creative execution to optimize market performance. Coordinated event logistics, managing relationships and on-site execution to ensure consistent brand presentation.

Executive Project Manager at Purdue Marketing Association

August 1, 2024 - December 1, 2025

Conducted marketing analytics and KPI tracking across email, web, and social channels to deliver data-driven engagement recommendations to senior leadership. Directed a full digital audit of Wolf Park’s website, from UX flow to SEO optimization, leading to improved page navigation, stronger search rankings, and measurable growth in online engagement.

Vice President & Director of Marketing at Purdue Blossom

January 1, 2025 - Present

Launched a demographic targeting initiative by rebranding from meditation-focused to self-growth organization, by implementing new color scheme, messaging, logo, and name that expanded diversity. Managed social media channels with consistent bi-weekly content, creating engaging posts using Canva that drove 110% follower growth within 3 weeks of official rebrand launch. Planned and executed weekly campus events, coordinating logistics and partnerships to drive an 185% member engagement growth.

Marketing Strategist at Imagination Station STEAM Museum

August 1, 2025 - December 1, 2025

Collaborated cross-functionally with the Mechanical Engineering department to develop a go-to-market strategy, integrating a situation analysis, target segmentation, and product positioning to guide launch readiness plan. Designed and executed a market research survey to uncover consumer pain points, needs, and purchase drivers, translating insights into a data-backed product feature matrix and actionable marketing recommendations.

Mentor at College Mentors for Kids

January 1, 2024 - May 1, 2024

Led group activities and discussions, promoting social skills, goal setting, and community involvement, while acting as a positive role model for personal and academic development. Developed personalized learning plans for students, aligning with their individual needs and learning styles to boost academic achievement and confidence.