Hi, I’m Shayna Hsu, an Australian citizen raised in Singapore who recently relocated to Melbourne to pursue a Bachelor of Business at RMIT. I’m a commercially driven marketing professional with experience across experiential IP entertainment, sustainability SaaS, healthcare, and F&B sectors.\n\nI’m skilled in performance marketing, CRM automation, and integrated campaign execution across Singapore and Thailand markets, with a proven track record of improving ROAS and CTR by up to 20%, supporting revenue-generating launches, and leading cross-functional marketing initiatives. I’m seeking a corporate internship in marketing, sales, customer success, or business development, and I’m open to remote, hybrid, or on-site opportunities.

Shayna Hsu

Hi, I’m Shayna Hsu, an Australian citizen raised in Singapore who recently relocated to Melbourne to pursue a Bachelor of Business at RMIT. I’m a commercially driven marketing professional with experience across experiential IP entertainment, sustainability SaaS, healthcare, and F&B sectors.\n\nI’m skilled in performance marketing, CRM automation, and integrated campaign execution across Singapore and Thailand markets, with a proven track record of improving ROAS and CTR by up to 20%, supporting revenue-generating launches, and leading cross-functional marketing initiatives. I’m seeking a corporate internship in marketing, sales, customer success, or business development, and I’m open to remote, hybrid, or on-site opportunities.

Available to hire

Hi, I’m Shayna Hsu, an Australian citizen raised in Singapore who recently relocated to Melbourne to pursue a Bachelor of Business at RMIT. I’m a commercially driven marketing professional with experience across experiential IP entertainment, sustainability SaaS, healthcare, and F&B sectors.\n\nI’m skilled in performance marketing, CRM automation, and integrated campaign execution across Singapore and Thailand markets, with a proven track record of improving ROAS and CTR by up to 20%, supporting revenue-generating launches, and leading cross-functional marketing initiatives. I’m seeking a corporate internship in marketing, sales, customer success, or business development, and I’m open to remote, hybrid, or on-site opportunities.

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Language

English
Fluent

Work Experience

Marketing Assistant at Neon Global
August 1, 2025 - January 1, 2026
Supported integrated creative marketing and revenue initiatives for Harry Potter: Visions of Magic (Singapore) and Jurassic World: The Experience (Singapore & Bangkok). Led storyboard development and creative direction for OOH campaigns, overseeing concept development through to final production assets. Executed paid media campaigns across Google, YouTube, Meta, WeChat and LINE. Stakeholder coordination with IPG Thailand, AW C, Marriott, SBT, Sentosa Development Corporation, and Resorts World Sentosa. Managed media placements with Plan B Media, Stellar Ace Outdoor, Mediacorp, Moove Media, Glea Media, Ticketmaster and Fever Global. Achievements included improvements to ROAS and CTR through performance optimisation and audience targeting refinement.
Marketing & PR Intern at Sembcorp Industries (GoNetZero)
December 1, 2024 - August 1, 2025
Focused on performance marketing, product marketing support, and CRM management within a B2B decarbonisation SaaS platform. Worked with agencies toward LinkedIn and Google Ads campaigns targeting enterprise decision-makers. Led creative asset development and website optimisation initiatives. Owned onboarding and implementation of Braze CRM platform. Designed customer segmentation models and automated email drip journeys.
Social Media, SEO & Website Marketing Manager (Freelance) at Jimmy Monkey Café & Bar
August 1, 2024 - December 1, 2025
Delivered end-to-end digital marketing services via social media content calendars, website management, and SEM campaigns. Increased digital visibility through integrated SEO and paid media campaigns; improved website engagement through content restructuring and conversion optimisation. Strengthened performance tracking via GA4 and campaign reporting integration.
Web & Digital Marketing Strategist (Freelance) at Artemis Health Ventures
August 1, 2024 - December 1, 2025
Managed healthcare article copywriting, SEO, Google Business Profile optimisation, and analytics reporting. Improved search visibility and online enquiry generation through SEO and SEM integration. Implemented structured Google Analytics reporting dashboards to track acquisition performance. Supported social media marketing initiatives.

Education

Bachelor of Business Administration at The Royal Melbourne Institute of Technology
January 11, 2030 - January 1, 2027
Diploma in Business Studies (Sustainability & Business Digitalisation) at Ngee Ann Polytechnic (Singapore)
January 11, 2030 - January 1, 2025
Singapore-Cambridge General Certificate of Education (GCE ‘O’ Levels) at Singapore Chinese Girls’ School (Singapore)
January 11, 2030 - January 1, 2021

Qualifications

Meta Certified Digital Marketing Associate
October 1, 2025 - March 21, 2026
Google Digital Academy
May 1, 2024 - March 21, 2026
Google Ads Search Certification
May 1, 2024 - March 21, 2026
Google Ads Display Certification
May 1, 2024 - March 21, 2026
Google Ads Shopping Certification
May 1, 2024 - March 21, 2026
Google Ads Measurement Certification
May 1, 2024 - March 21, 2026
Semrush Academy
May 1, 2024 - March 21, 2026
SEO Crash Course with Brian Dean
January 11, 2030 - March 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Healthcare, Retail