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I'm Shazeen Dhanji Rahemtulla, a marketing leader with 10+ years of experience driving revenue growth, brand transformation, and digital innovation across fintech, SaaS, and real estate. I specialize in data-driven marketing, performance campaigns, and lifecycle optimization that generate measurable results. I enjoy turning insights into compelling strategies that boost acquisition, engagement, and retention. I thrive in fast-paced environments, lead diverse teams, manage multi-million-dollar budgets, and partner with product and sales to deliver go-to-market strategies. By leveraging automation and analytics, I continuously improve acquisition, conversion, and customer engagement.…I'm Shazeen Dhanji Rahemtulla, a marketing leader with 10+ years of experience driving revenue growth, brand transformation, and digital innovation across fintech, SaaS, and real estate. I specialize in data-driven marketing, performance campaigns, and lifecycle optimization that generate measurable results. I enjoy turning insights into compelling strategies that boost acquisition, engagement, and retention. I thrive in fast-paced environments, lead diverse teams, manage multi-million-dollar budgets, and partner with product and sales to deliver go-to-market strategies. By leveraging automation and analytics, I continuously improve acquisition, conversion, and customer engagement.

Shazeen Dhanji Rahemtulla

Content Strategist, Brand Strategist, Copywriter, +7

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I'm Shazeen Dhanji Rahemtulla, a marketing leader with 10+ years of experience driving revenue growth, brand transformation, and digital innovation across fintech, SaaS, and real estate. I specialize in data-driven marketing, performance campaigns, and lifecycle optimization that generate measurable results. I enjoy turning insights into compelling strategies that boost acquisition, engagement, and retention. I thrive in fast-paced environments, lead diverse teams, manage multi-million-dollar budgets, and partner with product and sales to deliver go-to-market strategies. By leveraging automation and analytics, I continuously improve acquisition, conversion, and customer engagement.…I'm Shazeen Dhanji Rahemtulla, a marketing leader with 10+ years of experience driving revenue growth, brand transformation, and digital innovation across fintech, SaaS, and real estate. I specialize in data-driven marketing, performance campaigns, and lifecycle optimization that generate measurable results. I enjoy turning insights into compelling strategies that boost acquisition, engagement, and retention. I thrive in fast-paced environments, lead diverse teams, manage multi-million-dollar budgets, and partner with product and sales to deliver go-to-market strategies. By leveraging automation and analytics, I continuously improve acquisition, conversion, and customer engagement.

Available to hire

I’m Shazeen Dhanji Rahemtulla, a marketing leader with 10+ years of experience driving revenue growth, brand transformation, and digital innovation across fintech, SaaS, and real estate. I specialize in data-driven marketing, performance campaigns, and lifecycle optimization that generate measurable results. I enjoy turning insights into compelling strategies that boost acquisition, engagement, and retention.
I thrive in fast-paced environments, lead diverse teams, manage multi-million-dollar budgets, and partner with product and sales to deliver go-to-market strategies. By leveraging automation and analytics, I continuously improve acquisition, conversion, and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Consultant at Flowcart

October 1, 2024 - Present

Leading growth, product marketing, and demand generation for a B2B SaaS platform; increased monthly closed deals from USD 8K to USD 20K+ (150% growth) within four months; led brand refresh including website redevelopment, positioning, launch campaigns, and PR strategy; partnered with product to translate user feedback into improvements and drove feature launches, messaging, and content.

Head of Marketing at Izwe

December 1, 2021 - August 1, 2024

Developed and executed marketing strategy and budgets exceeding USD 1M annually across four markets; led multi-channel campaigns generating 94M impressions and USD 65M qualified pipeline, contributing to 50% growth in customer base; improved qualified lead conversion by 65% through journey optimization and analytics; supported digital lending app launch and CRM integration.

Independent Marketing Consultant at Independent Marketing Consultant

September 1, 2020 - July 1, 2023

Provided brand awareness, lead generation, content development, and digital marketing strategy to 20+ clients; increased client leads by an average of 50% within 3 months and brand awareness by 65% within one month through targeted multi-channel campaigns.

Head of Marketing & Communications at Tatu City & Oaklands

January 1, 2020 - June 1, 2020

Led a team of 10 marketing professionals and managed cross-functional initiatives. Prepared marketing and CSR business plans, reports, and budgets totaling USD 10M (marketing) and USD 2M (CSR). Developed CLM and GTM strategies across multiple channels, resulting in sales exceeding USD 36M. Leveraged Salesforce to analyze performance, optimize budget allocation, segment target audiences, mitigate risks, improve ROI, and identify new product opportunities. Managed 60+ advertising projects generating USD 160K in earned media value; directed brand identity refresh and creation of Oaklands brand identity; managed CSR programs and content assets.

Marketing & Communications Manager at Tatu City & Oaklands

January 1, 2015 - December 1, 2019

Led end-to-end brand refresh across the Tatu City and Oaklands developments; managed content, campaigns, and communications; collaborated with cross-functional teams to drive growth and stakeholder engagement.

Marketing & Sales Coordinator at Tatu City & Oaklands

January 1, 2014 - December 1, 2014

Coordinated marketing and sales activities, supported campaign execution, content development, and vendor coordination.

Project Management Associate at Tatu City & Oaklands

August 1, 2012 - December 1, 2013

Supported project management activities across marketing initiatives, tracking milestones, timelines and deliverables for campaigns and brand projects.