Senior Creative Art Director at MediaMonks (BMW Group)

Joined the BMW account across the Netherlands and Benelux, delivering art direction, spatial design, and senior design for campaigns across social, OOH, digital, print and events (MINI Tours, BMW Motor Shows). Managed brand design and advertising, collaborated with external vendors, and presented concepts to stakeholders.

Design Director & Art Director at Adidas Global Amsterdam

Led design and art direction for global campaigns focused on sustainability and inclusion. From concept to completion, pitched to stakeholders and directed design and web teams to produce campaigns aligned with Adidas’ vision and guidelines.

Lead Designer and Team Lead at DPG Media / MediaLab

Lead designer and team lead for the largest publishing house in the Netherlands and Benelux, heading the in-house creative agency, MediaLab. Developed bespoke and experimental work across print, video, social, and digital; provided art direction on shoots and mentored junior designers. Clients included Heineken, Unilever, Polestar.

Freelance Art Director & Senior Designer at TBWA Amsterdam

Worked across print and digital media, involved in all stages of the creative development process including visual identity, editorial design, digital design, and illustration. Key clients included Adidas Predator; supported Bugaboo projects; contributed typography and illustration for Predator campaigns and in-store collateral.

Brand Designer at Keplar Agency

Crafted brand identities and digital products for clients in consumer goods, events, and music; enhanced design craft and presentation skills.