Hi, I’m Shekinnah. I’m a marketing and communications professional with a passion for storytelling and culture change. I thrive on creating compelling, multi-channel campaigns that engage diverse audiences, build brand equity, and drive measurable outcomes. I combine creative storytelling with strategic content planning, community outreach, and cross-functional collaboration to deliver projects that resonate with people and communities. I’m motivated by social impact and teamwork. I enjoy coaching and partnering with youth and local communities, translating complex ideas into accessible content, and using data to inform iterative improvements across campaigns, events, and media productions.

Shekinnah Wilberforce

Hi, I’m Shekinnah. I’m a marketing and communications professional with a passion for storytelling and culture change. I thrive on creating compelling, multi-channel campaigns that engage diverse audiences, build brand equity, and drive measurable outcomes. I combine creative storytelling with strategic content planning, community outreach, and cross-functional collaboration to deliver projects that resonate with people and communities. I’m motivated by social impact and teamwork. I enjoy coaching and partnering with youth and local communities, translating complex ideas into accessible content, and using data to inform iterative improvements across campaigns, events, and media productions.

Available to hire

Hi, I’m Shekinnah. I’m a marketing and communications professional with a passion for storytelling and culture change. I thrive on creating compelling, multi-channel campaigns that engage diverse audiences, build brand equity, and drive measurable outcomes. I combine creative storytelling with strategic content planning, community outreach, and cross-functional collaboration to deliver projects that resonate with people and communities.

I’m motivated by social impact and teamwork. I enjoy coaching and partnering with youth and local communities, translating complex ideas into accessible content, and using data to inform iterative improvements across campaigns, events, and media productions.

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Language

English
Fluent

Work Experience

Social Media Intern at Greater Manchester Youth Council Association (GMYCA)
October 1, 2023 - Present
Produced multimedia content and timely social media campaigns across platforms; supported youth-focused campaigns and events. Led content development for high-engagement pieces, including a top-performing Instagram reel connected to JD Sports featuring 2+ content pieces.
Marketing Manager at R J's Cuisine Ltd (Freelance)
October 1, 2022 - Present
Created and delivered social media strategy that boosted views by 6 million and gained over 27,000 followers across TikTok, Facebook, and Instagram in three months; tracked trends to shape content; secured bookings for weddings and high-end events; captured, edited, and published engaging video and photo content for social platforms; led community activation at live events.
Social Media Exec at JD Sports Fashion
June 1, 2023 - July 30, 2023
Led marketing campaigns and produced content for social media; created top-performing Instagram reels, driving engagement and bookings; collaborated with teams to fund campaigns; supported brand storytelling for fashion retail.
Digtial & Communications Officer at Caribbean and African Health Network
April 1, 2021 - August 31, 2023
Streamlined the newsletter process, designing and distributing 40+ editions to 6,000+ subscribers with an average CTR of 370/week Boosted engagement across X, LinkedIn, Instagram, and Facebook through timely content, improving event awareness and website traffic Authored press releases for flagship events, securing coverage from outlets including BBC Radio and Unity Radio Co-hosted a podcast series targeting younger audiences, expanding reach into new territories including the Philippines
Digital and Communications Officer at Young Manchester
April 1, 2025 - September 30, 2025
Developed and executed targeted email campaigns reaching 160+ youth and play sector organisations across Manchester Supported the launch of the PUMA R-City Programme, contributing to the marketing strategy for a city-wide youth fitness initiative Co-developed the organisation’s digital infrastructure and marketing strategy in collaboration with external marketing consultants Worked cross-sector with the Greater Manchester Combined Authority (GMCA) to co-deliver a technical education summit, celebrating the one-year anniversary of the MBacc (Manchester Baccalaureate), attended by over 400 educators, policymakers, and young people.

Education

BA Hons Graphic Design at Manchester Metropolitan University
April 1, 2021 - December 19, 2025

Qualifications

Youth Work Qualification (JNC)
January 11, 2030 - December 19, 2025

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Government, Professional Services