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I'm Shelby Hilliard, a passionate, self-driven, creative doer motivated by work that makes a difference. I have spent years leading teams at a league office level as a Content Development Director with the Coastal Plain League, and running my own woodworking and gift business. I design and produce content, build brands, and mentor interns to grow a thriving team. I also now run a freelance media podcast and social media pages covering college athletics as well as work as a reporter covering Texas Tech sports. I thrive on storytelling through video and social media, love collaborating, and aim to grow brands with compelling content. I'm excited to bring energy and creativity to new challenges and teams.…I'm Shelby Hilliard, a passionate, self-driven, creative doer motivated by work that makes a difference. I have spent years leading teams at a league office level as a Content Development Director with the Coastal Plain League, and running my own woodworking and gift business. I design and produce content, build brands, and mentor interns to grow a thriving team. I also now run a freelance media podcast and social media pages covering college athletics as well as work as a reporter covering Texas Tech sports. I thrive on storytelling through video and social media, love collaborating, and aim to grow brands with compelling content. I'm excited to bring energy and creativity to new challenges and teams.

Shelby Hilliard

Content Producer, Social Media Manager, Director of Photography, +2

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I'm Shelby Hilliard, a passionate, self-driven, creative doer motivated by work that makes a difference. I have spent years leading teams at a league office level as a Content Development Director with the Coastal Plain League, and running my own woodworking and gift business. I design and produce content, build brands, and mentor interns to grow a thriving team. I also now run a freelance media podcast and social media pages covering college athletics as well as work as a reporter covering Texas Tech sports. I thrive on storytelling through video and social media, love collaborating, and aim to grow brands with compelling content. I'm excited to bring energy and creativity to new challenges and teams.…I'm Shelby Hilliard, a passionate, self-driven, creative doer motivated by work that makes a difference. I have spent years leading teams at a league office level as a Content Development Director with the Coastal Plain League, and running my own woodworking and gift business. I design and produce content, build brands, and mentor interns to grow a thriving team. I also now run a freelance media podcast and social media pages covering college athletics as well as work as a reporter covering Texas Tech sports. I thrive on storytelling through video and social media, love collaborating, and aim to grow brands with compelling content. I'm excited to bring energy and creativity to new challenges and teams.

Available to hire

I’m Shelby Hilliard, a passionate, self-driven, creative doer motivated by work that makes a difference. I have spent years leading teams at a league office level as a Content Development Director with the Coastal Plain League, and running my own woodworking and gift business. I design and produce content, build brands, and mentor interns to grow a thriving team.

I also now run a freelance media podcast and social media pages covering college athletics as well as work as a reporter covering Texas Tech sports.

I thrive on storytelling through video and social media, love collaborating, and aim to grow brands with compelling content. I’m excited to bring energy and creativity to new challenges and teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Owner at Homestead By Hand

January 1, 2022 - Present

Run and operate an e-commerce woodworking home decor and gifts business. Design and make products, including CNC files for intricate carving; handle all media and marketing for products and business.

Director of Content Development at Coastal Plain League

May 1, 2014 - May 1, 2022

Responsible for promoting and protecting the brand of both the league as a whole and its member franchises. Ran the teams' social media pages, creating video clips, highlights, graphics and more to grow the league into the 'most internet famous league in the country' per Perfect Game. Created a multimedia internship program hiring 16 college interns each summer to work remotely under supervision, collecting and producing content for the league.

Co-Host / Creator at Seeing Scarlet Podcast

January 1, 2023 - Present

Host of a Texas Tech Sports podcast known for covering women's and Olympic sports that others are not. Interview players and coaches; do weekly game/film recaps. Oversee most of the podcast's social media and promotion, including editing clips.