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I am a big dreamer, never too old to dream a new dream! I value strong interpersonal skills and thrive in diverse environments where respectful and effective communication is key. I enjoy building meaningful partnerships and turning ideas into practical, impact-driven marketing activities. With a background spanning city marketing partnerships, corporate relationship management, and education, I am passionate about creating sustainable growth through strategic collaboration, data-informed decision making, and hands-on execution.…I am a big dreamer, never too old to dream a new dream! I value strong interpersonal skills and thrive in diverse environments where respectful and effective communication is key. I enjoy building meaningful partnerships and turning ideas into practical, impact-driven marketing activities. With a background spanning city marketing partnerships, corporate relationship management, and education, I am passionate about creating sustainable growth through strategic collaboration, data-informed decision making, and hands-on execution.

Shella Junila

Marketing Strategist, Brand Strategist, PR Freelancer, +7

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I am a big dreamer, never too old to dream a new dream! I value strong interpersonal skills and thrive in diverse environments where respectful and effective communication is key. I enjoy building meaningful partnerships and turning ideas into practical, impact-driven marketing activities. With a background spanning city marketing partnerships, corporate relationship management, and education, I am passionate about creating sustainable growth through strategic collaboration, data-informed decision making, and hands-on execution.…I am a big dreamer, never too old to dream a new dream! I value strong interpersonal skills and thrive in diverse environments where respectful and effective communication is key. I enjoy building meaningful partnerships and turning ideas into practical, impact-driven marketing activities. With a background spanning city marketing partnerships, corporate relationship management, and education, I am passionate about creating sustainable growth through strategic collaboration, data-informed decision making, and hands-on execution.

Available to hire

I am a big dreamer, never too old to dream a new dream! I value strong interpersonal skills and thrive in diverse environments where respectful and effective communication is key. I enjoy building meaningful partnerships and turning ideas into practical, impact-driven marketing activities.

With a background spanning city marketing partnerships, corporate relationship management, and education, I am passionate about creating sustainable growth through strategic collaboration, data-informed decision making, and hands-on execution.

Skills

Leadership

Branding

Copywriting

Experience Level

Leadership

Expert

Branding

Expert

Copywriting

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

City Marketing Partnership at Grab

October 1, 2025 - October 1, 2025

Led city-level marketing partnerships across Balikpapan and Kalimantan region by coordinating with Marketing Execution and City Ops to set quarterly partnership targets. Developed a pitching playbook and tracking system to monitor progress, provided weekly region reports to the Region Director, managed event partnerships, and drafted legal documents (PKS/MoU). Broke down partnership budgets and prepared purchase orders, ensuring payment release by finance.

Associate, Kalimantan & Rest of Indonesia Marketing at Grab

September 1, 2024 - September 1, 2024

Provided market insights to shape marketing strategy; ensured on-time campaign delivery and evaluated online/offline activities. Created weekly Kalimantan performance reports with execution, results, learnings, and next actions; monitored competitor movements; conducted FGDs/interviews with customers, drivers, and merchants to gain fresh market insights. Identified strategic branding areas and managed/optimized city budgets to grow demand. Coverage included Balikpapan, Samarinda, Banjarmasin, Pontianak and ROI locations Ambon, Ternate, Jayapura. Translated weekly data into next-week demand generation activity and prepared quarterly marketing plans for Region Director.

Business Development SMB Partnership at Shopee

August 1, 2022 - August 1, 2022

Part of the team driving ShopeePay and ShopeeFood growth by partnering with external parties to support SMB acquisition, evaluating industry trends, and maintaining relationships with merchants.

Head Of Marketing at PT. Pegadaian

May 1, 2022 - May 1, 2022

Led the marketing team and oversee marketing campaigns to promote products and services. Built and maintained relationships with government, professional associations, communities, and academia to execute marketing activities such as product presentations, financial education workshops, and B2B partnerships via MoUs.

Corporate Relationship Manager at PT. Pegadaian

May 1, 2022 - May 1, 2022

Developed and oversaw marketing campaigns; served in public relations by building and maintaining relationships with government, professional associations, communities, and academia to conduct marketing activities, financial education, and joint events based on MoUs for B2B partnerships.

Relationship Manager at Bank Mega

November 1, 2019 - November 1, 2019

Sell loan products, analyze business cycles, and perform risk management.

Science Teacher at Sekolah Immanuel Bilingual Class

June 1, 2018 - June 1, 2018

Took over science classes, prepared materials for lectures and presentations, and participated in parent-teacher meetings and communications.

City Marketing Partnership at Grab

September 1, 2024 - October 1, 2025

Led quarterly partnership targets with Marketing Execution and City Ops; created a pitching playbook and a tracker to monitor progress; provided weekly reports up to the Region Director; managed event partnerships; drafted PKS/MoU legal documents; broke down partnership budgets and issued POs through Finance to payment.

Associate, Kalimantan & Rest of Indonesia Marketing at Grab

September 1, 2022 - September 1, 2024

Provided market insights to shape regional marketing strategy; delivered on-time campaigns and monitored online/offline activities; prepared weekly Kalimantan performance reports detailing execution, results, learnings, and next actions; tracked competitor movement; conducted FGDs/interviews with customers, drivers, and merchants to glean insights; identified strategic areas for branding; managed budget to grow demand; translated weekly data into next-week demand generation plans.

Corporate Relationship Manager at PT. Pegadaian

November 1, 2019 - May 1, 2022

Developed and overseen marketing campaigns; built and maintained relationships with key government, associations, communities, and academia to drive marketing activities, financial education programs, and B2B partnerships via MoU-based events.

Relationship Manager at Bank Mega

July 1, 2018 - November 1, 2019

Sell loan products, analyze business cycles, and manage risk.

Science Teacher at Sekolah Immanuel Bilingual Class

September 1, 2016 - June 1, 2018

Take over classes, prepare materials for lectures and presentations, participate in parent-teacher meetings and communication.

ShopeePay & ShopeeFood Business Development at Shopee

May 1, 2022 - August 1, 2022

Part of the team driving ShopeePay and ShopeeFood growth by partnering with external parties to support SMB acquisition, evaluating industry trends, and maintaining merchant relationships.