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I am a multidisciplinary designer with 10+ years of experience blending creative strategy and hands-on design. I specialize in crafting brand identities, digital campaigns, and content that connect aesthetics with performance. I excel at designing across platforms, from social media and packaging to ecommerce and Amazon, with a keen eye for visual consistency, storytelling, and staying on top of modern brand trends.…I am a multidisciplinary designer with 10+ years of experience blending creative strategy and hands-on design. I specialize in crafting brand identities, digital campaigns, and content that connect aesthetics with performance. I excel at designing across platforms, from social media and packaging to ecommerce and Amazon, with a keen eye for visual consistency, storytelling, and staying on top of modern brand trends.

Shelby Lipscomb

Graphic Designer, Brand Designer, Designer, +2

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I am a multidisciplinary designer with 10+ years of experience blending creative strategy and hands-on design. I specialize in crafting brand identities, digital campaigns, and content that connect aesthetics with performance. I excel at designing across platforms, from social media and packaging to ecommerce and Amazon, with a keen eye for visual consistency, storytelling, and staying on top of modern brand trends.…I am a multidisciplinary designer with 10+ years of experience blending creative strategy and hands-on design. I specialize in crafting brand identities, digital campaigns, and content that connect aesthetics with performance. I excel at designing across platforms, from social media and packaging to ecommerce and Amazon, with a keen eye for visual consistency, storytelling, and staying on top of modern brand trends.

Available to hire

I am a multidisciplinary designer with 10+ years of experience blending creative strategy and hands-on design. I specialize in crafting brand identities, digital campaigns, and content that connect aesthetics with performance.

I excel at designing across platforms, from social media and packaging to ecommerce and Amazon, with a keen eye for visual consistency, storytelling, and staying on top of modern brand trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Graphic Designer | Brand Design + Visual Storytelling at Toddlekind GmbH

January 1, 2022 - Present

Graphic Designer focused on brand design and visual storytelling. Developed cohesive visuals to support product marketing and brand narratives across digital assets and packaging.

Senior Brand + Graphic Designer at Bauer Equipment America – GEFCO

January 1, 2020 - December 31, 2022

Promoted within a year to Senior Brand Designer from Marketing Coordinator. Designed and maintained cohesive visual systems across digital, retail, and packaging assets. Created brand-aligned content for emails, ads, social media, Shopify and Amazon listings. Produced print and digital collateral supporting two major brand rebrands and global expansion. Designed new product packaging and icons, ensuring compliance with EU/US standards. Collaborated with agencies and freelancers to deliver cohesive campaign visuals and design templates. Supported cross-functional teams with digital mockups, GTM decks, and brand visuals.

Marketing Coordinator + Designer at Big Texas Dance Hall & Saloon

January 1, 2013 - December 31, 2020

Designed print and digital event promotions and digital ads to drive consistent ticket and reservation growth. Produced photography, video, and graphic materials for marketing and social media.