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I'm Shelly Amjad, a results-driven content and copywriting professional with over two decades of experience across media, education, IT, hospitality and marketing. I specialize in communication, coordination and content strategy to boost audience engagement and brand visibility. Raised in Dubai, I thrive in multicultural settings. I'm a passionate traveler and photographer, a yoga practitioner, and a lifelong learner who enjoys collaborating with teams. Languages include English and Urdu.…I'm Shelly Amjad, a results-driven content and copywriting professional with over two decades of experience across media, education, IT, hospitality and marketing. I specialize in communication, coordination and content strategy to boost audience engagement and brand visibility. Raised in Dubai, I thrive in multicultural settings. I'm a passionate traveler and photographer, a yoga practitioner, and a lifelong learner who enjoys collaborating with teams. Languages include English and Urdu.

Shelly Amjad

Copywriter, Writer, Content Producer, +3

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I'm Shelly Amjad, a results-driven content and copywriting professional with over two decades of experience across media, education, IT, hospitality and marketing. I specialize in communication, coordination and content strategy to boost audience engagement and brand visibility. Raised in Dubai, I thrive in multicultural settings. I'm a passionate traveler and photographer, a yoga practitioner, and a lifelong learner who enjoys collaborating with teams. Languages include English and Urdu.…I'm Shelly Amjad, a results-driven content and copywriting professional with over two decades of experience across media, education, IT, hospitality and marketing. I specialize in communication, coordination and content strategy to boost audience engagement and brand visibility. Raised in Dubai, I thrive in multicultural settings. I'm a passionate traveler and photographer, a yoga practitioner, and a lifelong learner who enjoys collaborating with teams. Languages include English and Urdu.

Available to hire

I’m Shelly Amjad, a results-driven content and copywriting professional with over two decades of experience across media, education, IT, hospitality and marketing. I specialize in communication, coordination and content strategy to boost audience engagement and brand visibility.
Raised in Dubai, I thrive in multicultural settings. I’m a passionate traveler and photographer, a yoga practitioner, and a lifelong learner who enjoys collaborating with teams. Languages include English and Urdu.

Skills

Copywriting

Microsoft Office

SEO Copywriting

Experience Level

Copywriting

Expert

Microsoft Office

Expert

SEO Copywriting

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

Manager Content & Copywriting at Daairah Creative Agency, Lahore

May 1, 2022 - Present

Develop and implement content strategies to increase audience engagement and brand visibility; manage content calendars for consistent, timely delivery across digital platforms; write, proofread, edit and annotate content and copy; scriptwriting, direction, English transcription and Urdu-to-English subtitling for short reels and videos; produce SEO-optimized content contributing to website traffic growth; audit and refine content for clarity and consistency.

Key Account Manager at Digithentic Ltd. Lahore

December 1, 2019 - February 1, 2022

Spearheaded the launch of Pakistan’s first Consumer Engagement Platform, Tasalle; liaised with business heads, trained sales teams and delivered pitches/demos; developed and proofread content guiding app and website development for seamless user experience; coordinated backend database management and app testing with international partners; implemented secure coding and digital printing of security codes to enhance system integrity; recruited and onboarded new hires; streamlined CEO operations including scheduling, correspondence, travel and CSR initiatives.

Head of Travels & Hospitality at Blaze Travels & Tours, Lahore

June 1, 2014 - May 1, 2019

Coordinated with international travel agents to plan and book seamless tours; represented the company at international travel markets, conferences and FAM trips; designed and delivered customized FIT and MICE tour packages; developed and managed engaging social media content to promote tour packages; planned inbound group tours with focus on high client satisfaction and smooth operations.

Manager Content & Copywriting at Daairah Creative Agency

May 1, 2022 - Present

Develop and implement content strategies that increase audience engagement and brand visibility; Manage content calendars, ensuring consistent and timely delivery across digital platforms; Writing, proofreading, editing and annotation of content and copy, scriptwriting, direction, English transcription and subtitling (Urdu to English) of short reels and videos for social media platforms; Produce SEO-optimized content, contributing to measurable growth in website traffic; Audit and refine content to enhance clarity, consistency and overall effectiveness

Key Account Manager at Digithentic Ltd.

December 1, 2019 - February 1, 2022

Spearheaded the launch of Pakistan’s first Consumer Engagement Platform, ‘Tasalle’, by liaising with business heads, training sales teams and delivering successful sales pitches and demos; Developed and proofread content, guiding the app and website development process to ensure a seamless user experience; Coordinated backend database management and app testing with international partners, ensuring accuracy and reliability; Implemented secure coding and digital printing of security codes, enhancing system integrity; Recruited, trained and onboarded new hires, strengthening team capabilities; Streamlined CEO operations by managing schedule, correspondence, travel and CSR initiatives, contributing to organizational efficiency

Head of Travels & Hospitality at Blaze Travels & Tours

June 1, 2014 - May 1, 2019

Coordinated with international travel agents to plan and book seamless tours; Represented the company at international travel markets, conferences and FAM trips, expanding global partnerships; Designed and delivered customized FIT and MICE tour packages; Developed and managed engaging social media content to promote tour packages, increasing visibility and inquiries; Planned inbound group tours, ensuring high client satisfaction and smooth operations