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I am a communications and digital marketing professional with over 8 years of experience in building brands and communities across Africa and now in the UK. I have led multi-platform campaigns and helped grow engagement significantly through strategic digital storytelling. Currently, I am pursuing an MSc in Management with Digital Marketing to further deepen my expertise in digital strategy and analytics.…I am a communications and digital marketing professional with over 8 years of experience in building brands and communities across Africa and now in the UK. I have led multi-platform campaigns and helped grow engagement significantly through strategic digital storytelling. Currently, I am pursuing an MSc in Management with Digital Marketing to further deepen my expertise in digital strategy and analytics.

Shelly Joy Ngima Nguthiru

Social Media Manager, Digital Marketer, Brand Strategist, +3

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I am a communications and digital marketing professional with over 8 years of experience in building brands and communities across Africa and now in the UK. I have led multi-platform campaigns and helped grow engagement significantly through strategic digital storytelling. Currently, I am pursuing an MSc in Management with Digital Marketing to further deepen my expertise in digital strategy and analytics.…I am a communications and digital marketing professional with over 8 years of experience in building brands and communities across Africa and now in the UK. I have led multi-platform campaigns and helped grow engagement significantly through strategic digital storytelling. Currently, I am pursuing an MSc in Management with Digital Marketing to further deepen my expertise in digital strategy and analytics.

Available to hire

I am a communications and digital marketing professional with over 8 years of experience in building brands and communities across Africa and now in the UK. I have led multi-platform campaigns and helped grow engagement significantly through strategic digital storytelling. Currently, I am pursuing an MSc in Management with Digital Marketing to further deepen my expertise in digital strategy and analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swahili

Fluent

Chinese

Advanced

Work Experience

Director of Social Media at FID Public Relations Ltd

March 1, 2021 - Present

Led digital strategy and social campaigns for high-profile brands and public sector projects. Drove national awareness campaigns including a presidential initiative with a 42.4% engagement lift. Managed influencer partnerships, media buying, analytics, and brand storytelling. Delivered 60% growth in reach and visibility for clients across diverse industries.

Digital Media Manager at WPP ScanGroup – GroupM Africa

January 31, 2024 - July 29, 2025

Planned, executed, and optimized paid media campaigns across SEM, display, and social platforms. Ensured brand consistency, tracked performance via Google Analytics, Meta Suite, and Twitter Analytics. Created marketing strategies aligned with brand goals and audience insights. Oversaw campaign budgets, delivered ROI reports, and maintained strong client relationships. Drove stakeholder engagement and brand health across regional markets.

Strategy Executor, Communication & Influencing (Consultant) at Amahoro Coalition

May 31, 2025 - July 29, 2025

Supported digital advocacy for events like Africa Forum on Displacement and AFIS. Developed messaging frameworks, content calendars, and cross-platform strategies. Streamlined communications workflows and co-authored op-eds and policy briefs.

Head of Social Media & Media Tours at Anyiko Public Relations

February 28, 2021 - July 29, 2025

Led influencer activations, regional tours, and content strategies for culture and lifestyle brands. Boosted online visibility and managed social crisis communications. Mentored junior staff on digital content creation and performance tracking.

Chinese Language Tutor at Private Practice

April 1, 2017 - Present

Teach Chinese (YCT Levels 1–4) with a 95% student pass rate. Customize lessons and provide progress updates to learners and parents.

Reporter Intern at Radio Africa Group

December 31, 2015 - July 29, 2025

Researched and wrote news stories; contributed to daily bulletins and editorial meetings. Conducted field reporting and interviews across sectors.

Director of Social Media at FID Public Relations Ltd

March 1, 2021 - October 28, 2025

Lead digital strategy and social campaigns for high-profile brands and public sector projects, driving national awareness campaigns and managing influencer partnerships.

Digital Media Manager at WPP ScanGroup – GroupM Africa

January 1, 2024 - January 1, 2024

Planned, executed, and optimized paid media campaigns across various platforms while ensuring brand consistency and tracking performance via analytics.

Strategy Executor, Communication & Influencing (Consultant) at Amahoro Coalition

May 1, 2025 - May 1, 2025

Supported digital advocacy for events and developed messaging frameworks, content calendars, and strategies.

Head of Social Media & Media Tours at Anyiko Public Relations

February 1, 2021 - February 1, 2021

Led influencer activations and content strategies for cultural and lifestyle brands.

Chinese Language Tutor at Private Practice

April 1, 2017 - October 28, 2025

Taught Chinese with a high student pass rate and customized lessons for learners.

Reporter Intern at Radio Africa Group

December 1, 2015 - December 1, 2015

Researched and wrote news stories, contributing to editorial meetings and field reporting.