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Hi, I’m Shelu Shand, a results-driven marketing and operations professional with 10+ years of experience across social media marketing, e-commerce, real estate, and insurance. I collaborate with clients and teams to translate goals into strategic campaigns, optimize performance, and drive revenue growth. I’m certified in fundamentals of digital marketing and Google analytics, ads, shopping ads, and tag management, and I excel at turning data into actionable recommendations while building strong client relationships. My strengths include end-to-end e-commerce operations, inventory management, campaign planning, and customer-centric service. I communicate clearly, adapt quickly to new concepts, and thrive in fast-paced environments, using tools like Excel, PowerPoint, and CRM platforms to deliver measurable results and sustainable growth.…Hi, I’m Shelu Shand, a results-driven marketing and operations professional with 10+ years of experience across social media marketing, e-commerce, real estate, and insurance. I collaborate with clients and teams to translate goals into strategic campaigns, optimize performance, and drive revenue growth. I’m certified in fundamentals of digital marketing and Google analytics, ads, shopping ads, and tag management, and I excel at turning data into actionable recommendations while building strong client relationships. My strengths include end-to-end e-commerce operations, inventory management, campaign planning, and customer-centric service. I communicate clearly, adapt quickly to new concepts, and thrive in fast-paced environments, using tools like Excel, PowerPoint, and CRM platforms to deliver measurable results and sustainable growth.

Shelu Shand

Social Media Manager, Project Manager, Content Creator, +3

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Hi, I’m Shelu Shand, a results-driven marketing and operations professional with 10+ years of experience across social media marketing, e-commerce, real estate, and insurance. I collaborate with clients and teams to translate goals into strategic campaigns, optimize performance, and drive revenue growth. I’m certified in fundamentals of digital marketing and Google analytics, ads, shopping ads, and tag management, and I excel at turning data into actionable recommendations while building strong client relationships. My strengths include end-to-end e-commerce operations, inventory management, campaign planning, and customer-centric service. I communicate clearly, adapt quickly to new concepts, and thrive in fast-paced environments, using tools like Excel, PowerPoint, and CRM platforms to deliver measurable results and sustainable growth.…Hi, I’m Shelu Shand, a results-driven marketing and operations professional with 10+ years of experience across social media marketing, e-commerce, real estate, and insurance. I collaborate with clients and teams to translate goals into strategic campaigns, optimize performance, and drive revenue growth. I’m certified in fundamentals of digital marketing and Google analytics, ads, shopping ads, and tag management, and I excel at turning data into actionable recommendations while building strong client relationships. My strengths include end-to-end e-commerce operations, inventory management, campaign planning, and customer-centric service. I communicate clearly, adapt quickly to new concepts, and thrive in fast-paced environments, using tools like Excel, PowerPoint, and CRM platforms to deliver measurable results and sustainable growth.

Available to hire

Hi, I’m Shelu Shand, a results-driven marketing and operations professional with 10+ years of experience across social media marketing, e-commerce, real estate, and insurance. I collaborate with clients and teams to translate goals into strategic campaigns, optimize performance, and drive revenue growth. I’m certified in fundamentals of digital marketing and Google analytics, ads, shopping ads, and tag management, and I excel at turning data into actionable recommendations while building strong client relationships.

My strengths include end-to-end e-commerce operations, inventory management, campaign planning, and customer-centric service. I communicate clearly, adapt quickly to new concepts, and thrive in fast-paced environments, using tools like Excel, PowerPoint, and CRM platforms to deliver measurable results and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Account Specialist at TDCX (Singapore)

November 1, 2021 - Present

Manage book of high-value Facebook/Instagram customers with strategic input, campaign management, troubleshooting and optimization; tailor recommendations for campaign strategy, including product recommendations and media plan variations; identify growth and optimization opportunities for agencies and advertisers to scale advertising budgets; proactively pitch new products and packages; analyze campaigns using internal tools to provide insights and revenue trends; assist clients with campaign setup including targeting suggestions and ongoing optimization to meet KPIs.

Founder at Asian Ethnic Galore

April 1, 2014 - October 1, 2021

Set up SCM and ecommerce operations for an online handicraft store; conducted pricing and ROI analysis to optimize profit margins; managed inventory, product listings, orders and fulfilment across marketplaces; led sales, promotions and social media campaigns; planned and executed online campaigns across Lazada, Shopee, Facebook, Carousell, and other platforms.

Customer Service Manager at KNEXCO PTE LTD (Singapore)

February 1, 2012 - December 1, 2014

Developed core operational procedures and knowledge bases for offshore team; established inbound/outbound customer service, sales and lead generation offshore team; conducted research, data collection and due diligence; prepared reports, contracts and options; managed calendar and appointments; built and maintained client relationships for new business and renewals.

Customer Service Executive (Team Lead) at Max New York Life Insurance Co Ltd (India)

February 1, 2008 - December 1, 2009

Managed day-to-day branch operations with focus on customer service excellence; analyzed and reported on policy issuance, underwriting and claims trends; liaised with other departments on quotations and policy servicing; built claims competency within the team and coached staff; delivered process improvements and ensured timely claims processing; served as single point of contact for regional head office on admin/operations queries; handled diverse claims assessment and ensured timely settlements; participated in UAT for new product rollouts.

Operations Officer at HDFC Standard Life Insurance Co. Ltd. (India)

December 1, 2006 - January 1, 2008

Provided administration service to internal departments, intermediaries and clients; processed new applications with due diligence checks; handled compliance and correspondence; gathered customer feedback to improve efficiency and service; resolved queries and escalations; ensured renewal premium collections and maintained renewal tracker; targeted renewal conversions.

Front Office Executive at TATA AIG Life Insurance Co. Ltd. (India)

August 1, 2005 - November 1, 2006

Provided administrative support, handled office duties including expenses, filing, inventory; performed data entry and prepared policy documents; performed tele-servicing on insurance matters; attended walk-in customers and responded to policy servicing, underwriting and issuance queries.

Founder at Asian Ethnic Galore (Singapore)

April 1, 2014 - October 1, 2021

Set up SCM and ecommerce operations for an online handicraft store. Conducted pricing and ROI analysis, managed inventory, product listings and fulfillment across marketplaces. Led sales, promotions, and social media campaigns; planned and executed online campaigns across Lazada, Shopee, Facebook and Carousell to drive growth.