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Hi, I'm Shenazer Wasti, a result-driven SaaS Marketing and Performance Marketing specialist with extensive experience managing large-scale budgets across major ad platforms like Google Ads, Meta, LinkedIn, and more. I excel at funnel mapping, conversion optimization, and making data-driven decisions to maximize ROI and ROAS. I enjoy collaborating with teams to create effective marketing campaigns that deliver noticeable outcomes. With a rich background working in various international markets, I’ve developed a knack for optimizing campaigns and integrating AI tools to accelerate marketing efforts. I'm passionate about using technology and analytics to grow businesses and provide targeted marketing strategies that genuinely connect with audiences.…Hi, I'm Shenazer Wasti, a result-driven SaaS Marketing and Performance Marketing specialist with extensive experience managing large-scale budgets across major ad platforms like Google Ads, Meta, LinkedIn, and more. I excel at funnel mapping, conversion optimization, and making data-driven decisions to maximize ROI and ROAS. I enjoy collaborating with teams to create effective marketing campaigns that deliver noticeable outcomes. With a rich background working in various international markets, I’ve developed a knack for optimizing campaigns and integrating AI tools to accelerate marketing efforts. I'm passionate about using technology and analytics to grow businesses and provide targeted marketing strategies that genuinely connect with audiences.

Shenazer Wasti

Performance Marketer, Digital Marketer, PPC Manager, +5

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Hi, I'm Shenazer Wasti, a result-driven SaaS Marketing and Performance Marketing specialist with extensive experience managing large-scale budgets across major ad platforms like Google Ads, Meta, LinkedIn, and more. I excel at funnel mapping, conversion optimization, and making data-driven decisions to maximize ROI and ROAS. I enjoy collaborating with teams to create effective marketing campaigns that deliver noticeable outcomes. With a rich background working in various international markets, I’ve developed a knack for optimizing campaigns and integrating AI tools to accelerate marketing efforts. I'm passionate about using technology and analytics to grow businesses and provide targeted marketing strategies that genuinely connect with audiences.…Hi, I'm Shenazer Wasti, a result-driven SaaS Marketing and Performance Marketing specialist with extensive experience managing large-scale budgets across major ad platforms like Google Ads, Meta, LinkedIn, and more. I excel at funnel mapping, conversion optimization, and making data-driven decisions to maximize ROI and ROAS. I enjoy collaborating with teams to create effective marketing campaigns that deliver noticeable outcomes. With a rich background working in various international markets, I’ve developed a knack for optimizing campaigns and integrating AI tools to accelerate marketing efforts. I'm passionate about using technology and analytics to grow businesses and provide targeted marketing strategies that genuinely connect with audiences.

Available to hire

Hi, I’m Shenazer Wasti, a result-driven SaaS Marketing and Performance Marketing specialist with extensive experience managing large-scale budgets across major ad platforms like Google Ads, Meta, LinkedIn, and more. I excel at funnel mapping, conversion optimization, and making data-driven decisions to maximize ROI and ROAS. I enjoy collaborating with teams to create effective marketing campaigns that deliver noticeable outcomes.

With a rich background working in various international markets, I’ve developed a knack for optimizing campaigns and integrating AI tools to accelerate marketing efforts. I’m passionate about using technology and analytics to grow businesses and provide targeted marketing strategies that genuinely connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Panjabi, Punjabi

Advanced

Hindi

Advanced

Work Experience

SaaS Marketing Expert at DevandGo, UAE

March 1, 2023 - May 1, 2025

Managed $50K/month budget for accounts including Crawlbase, EonVPN, SubtitleBee, and ChurnFree. Mapped full-funnel user journeys with over 80% tracking accuracy, improved conversion rates by 1.67% for Crawlbase, executed a competitor audit for EonVPN leading to 7,000+ new monthly sign-ups, drove 6.2% incremental high-intent traffic via competitor-focused social campaigns, and integrated Google Ads with CRM to prioritize quality leads resulting in 7% more paid customers.

PPC Expert (Pay Per Click) at Olsa Tools, Canada

March 1, 2023 - December 1, 2024

Managed $150K/month budget for Olsa Tools across US, CA, UK. Achieved 150% revenue surge on Amazon Canada with TACoS under 20% in 11 months. Restructured Meta campaigns achieving a 28% increase in orders and 49% ROAS boost. Introduced Shopify Shop campaigns with 340 incremental orders in 30 days. Implemented ethnic targeting on Meta adding 60+ monthly sales. Optimized Google Search and Performance Max boosting ROAS by 62%, sales by 34%. Leveraged ChatGPT for automating Reddit replies and generating ad copy, increasing efficiency by 80%.

Sr. Digital Marketing Manager at Softception, Pakistan

March 1, 2022 - February 28, 2023

Managed $100K/month budget for multiple accounts including Half Price Packaging and The Box Factory. Developed a lead-gen approach increasing qualified leads by 17%, reducing CPL by 33%, and cutting total spend by 22%. Reduced cost per lead for Hard Disk Direct by 12% and increased website conversion rates for The Box Factory by 16% through A/B testing.

Consultant, Performance Marketing at CarFirst, Pakistan

February 1, 2019 - October 1, 2019

Managed $50K/month budget for CarFirst and InstaCars. Reduced average cost per lead by 30% on Google & Meta through keyword and audience targeting. Increased conversion rate by 8% with Power BI data insights. Created SOPs and dashboards that saved teams 20% time.

Growth Manager, Marketing & Product at Just Ads, Sweden

May 1, 2018 - February 28, 2022

Managed a $550K/month budget for accounts like eTraveli, Lyko, Arlanda Express, and OLX CashMyCar in multiple countries. Collaborated on AI-powered systems reducing campaign launch time from days to hours. Increased Lyko revenue by 46% YoY and expanded to two new markets. Improved Gotogate’s ROAS by 30% and launched OLX Cash My Car in India achieving 20% lower CPC than other OLX markets. Advised on AI campaign automation tools accelerating campaign deployment.

Assistant Manager, Marketing Sciences at Ibex Global, USA

July 1, 2016 - May 1, 2018

Managed $350K/month budget for clients including Virgin Mobile, Zenreach, and others. Scaled Fragrant Jewels revenue 9x over 15 months with ROAS > 3.0. Developed SEM & SMM SOPs boosting team efficiency by 50%. Coordinated UI/UX improvements increasing Gobble conversion by 3%. Implemented new email marketing programs for Zenreach adding a 5% lead lift.

Marketing Analyst at Digital Globe Services, USA

May 1, 2014 - June 1, 2016

Managed $100K/month budget for Comcast, AT&T, Charter Spectrum, and others. Achieved record closure rates by increasing qualified leads by 27.3%. Identified growth opportunities using Salesforce and Kibana generating over $20K/month in profits for new verticals.