I'm Sheraz Ahmad, a Performance Marketing & Mobile App Growth Specialist with 5+ years of experience driving scalable user acquisition across Google Ads, Meta Ads, and multilingual global markets. I optimize tROAS/CPI, monetize via AdMob/mediation, and analyze funnels with GA4/Firebase to inform data-driven creative testing. I excel at turning insights into actionable experiments that boost ROAS and reduce CAC. I enjoy building and scaling campaigns across USA, GCC, Europe, and LATAM, collaborating cross-functionally to align growth initiatives with product and business goals. My approach combines creative testing, funnel optimization, and rigorous data analysis to deliver measurable app growth and monetization outcomes.

Sheraz Ahmad

I'm Sheraz Ahmad, a Performance Marketing & Mobile App Growth Specialist with 5+ years of experience driving scalable user acquisition across Google Ads, Meta Ads, and multilingual global markets. I optimize tROAS/CPI, monetize via AdMob/mediation, and analyze funnels with GA4/Firebase to inform data-driven creative testing. I excel at turning insights into actionable experiments that boost ROAS and reduce CAC. I enjoy building and scaling campaigns across USA, GCC, Europe, and LATAM, collaborating cross-functionally to align growth initiatives with product and business goals. My approach combines creative testing, funnel optimization, and rigorous data analysis to deliver measurable app growth and monetization outcomes.

Available to hire

I’m Sheraz Ahmad, a Performance Marketing & Mobile App Growth Specialist with 5+ years of experience driving scalable user acquisition across Google Ads, Meta Ads, and multilingual global markets. I optimize tROAS/CPI, monetize via AdMob/mediation, and analyze funnels with GA4/Firebase to inform data-driven creative testing. I excel at turning insights into actionable experiments that boost ROAS and reduce CAC.

I enjoy building and scaling campaigns across USA, GCC, Europe, and LATAM, collaborating cross-functionally to align growth initiatives with product and business goals. My approach combines creative testing, funnel optimization, and rigorous data analysis to deliver measurable app growth and monetization outcomes.

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Language

English
Fluent

Work Experience

Apps Growth Manager at Planet Beyond Pakistan
January 1, 2024 - September 30, 2025
Scaled multiple mobile apps using global user acquisition strategies across USA, GCC, EU & APAC. Implemented data-driven optimization, expanding UA channels and localizing ad groups to improve ROAS and reduce CAC.
Growth Consultant at Planet Beyond Pakistan
October 1, 2025 - Present
Provided strategic growth consulting for mobile apps, focusing on acquisition angles and localization to sustain growth across markets.
Fintech Marketing Manager at ACE Money Transfer, UK
January 1, 2025 - April 30, 2025
Led paid acquisition across key corridors (GCC, Europe, South Asia). Optimized creatives, targeting & funnels to improve conversion efficiency.
PPC Manager (Part-time) at TechKnock Private Limited, Islamabad
July 1, 2023 - Present
Managed 150+ app campaigns (Google + Meta) for AI/photo editing apps. Maintained ROI 1.5+ and scaled AdMob revenue.
Senior Marketing Executive at Vyro.AI, Islamabad
October 1, 2022 - December 31, 2023
Managed 150+ app campaigns (Google + Meta) for AI/photo editing apps. Maintained ROI 1.5+ and scaled AdMob revenue.
Amazon Advertising Specialist / SEM at CODE Informatics, Islamabad
April 1, 2020 - September 30, 2022
Managed Sponsored Ads, keyword research & conversion optimization on Amazon Advertising (SEM).
Assistant Digital Marketing Manager at Peshawar Zalmi, Islamabad
January 1, 2020 - March 31, 2020
Update & monitor social media for Global Zalmi & Zalmi Force; support digital marketing initiatives.
Digital Marketing Manager at Zalmi Force
January 1, 2019 - January 1, 2020
Digital Marketing Manager responsible for driving campaigns across digital channels.

Education

Bachelor of Science at University of Bradford, UK
January 11, 2030 - January 1, 2019

Qualifications

HubSpot Inbound Marketing (Certificate)
January 11, 2030 - December 17, 2025
Google Ads Apps (Certificate)
January 11, 2030 - December 17, 2025
Advanced Google Analytics (Course)
January 11, 2030 - December 17, 2025
Sponsored Ads Foundation Certification – United States (certificate)
January 11, 2030 - December 17, 2025
Accenture Digital Marketing (Course)
January 11, 2030 - December 17, 2025
Facebook Ads Marketing Crash Course (certificate)
January 11, 2030 - December 17, 2025
SEO Training course by Moz (certificate)
January 11, 2030 - December 17, 2025

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Professional Services, Other