Angel and Guides Breanding design

For this project, I created the branding for Angle & Guides, a holistic crystal shop aimed at women aged 25–45.
I wanted the brand to feel peaceful, simple, and high-end without looking too formal. The colour palette was inspired by some of the crystals the shop sells, using soft, natural tones to reflect the products and create a calm, welcoming feel.
I chose clean, elegant fonts that are easy to read while adding a subtle sense of luxury. The typography works with the colour palette to give the brand a relaxed and modern look.
For the photography style, I focused on creating something unique to the shop. Instead of just photographing the crystals, I carefully arranged them into scenic compositions to make the images feel more thoughtful and visually interesting. This helps give the brand its own recognisable style while keeping the products as the main focus.
Overall, the branding is built around a simple, clean aesthetic with a premium feel. Every element works together to create a calm and consistent identity that reflects the shop’s focus on wellness and natural beauty.