Cheuk Nam Sherene Chan

When Pray As You Go launched its new visual identity, I was responsible for bringing it into the website - translating the brand guidelines into every page, component and interaction across the full site rebuild. The website underwent a complete visual transformation. I was responsible for populating the new brand identity across every page - replacing the original blue-toned design with the new warm cream palette, typography and icon system. All six sub pages were designed from scratch - each with its own layout, content hierarchy and visual treatment, unified by the new brand identity. Pray As You Go is a free service run entirely on charitable donations. The Donate page is one of the most important on the site. I co-designed the full Ul with our UI/UX consultant: hero, impact stats, testimonials, donation form and call-to-action. Every section of the Donate page was intentionally designed to build trust and reduce friction - from the hero through to the FAQ. For a charity, each scroll is an opportunity to convert goodwill into action. I designed the entire Resources page - layout, visual hierarchy, page entrance animations, and every downloadable document. One of my most complete end-to-end contributions to the website. The Resources page gives organisations and individuals everything they need to share Pray As You Go - print files, digital assets and website widgets. I designed the page from scratch including the hero, category structure, accordion download system and all downloadable asset layouts. The downloadable content system needed to be clear, organised and easy to navigate for a non-technical audience. I designed the accordion structure, asset category hierarchy, individual file rows, and the presentation mockups for each downloadable document. Beyond the app icon system, I designed a bespoke set of decorative web icons used across feature sections, category headers and editorial layouts adding visual warmth and brand personality to the site. I was asked to design a dedicated video content page and browsing system for the website - a curated experience for video prayer sessions. The feature was discontinued before launch but the full design was completed.

• Brand Designer
• Graphic Designer
• UI Designer
• +2

Pray As You Go underwent a complete rebuild - new codebase, new design system, new visual identity. My role as in-house visual designer was to bridge the gap between wire frame with branding work, communicating with the development team, translating visual identity into a fully functioning app Ul. With the visual identity defined, my task was to bring it to life inside the app-populating every screen with the right colours, fonts and imagery. I worked screen by screen through the wireframes, making each element decision and ensuring the brand felt cohesive at every interaction point. I documented a design system for our developers- covering the full colour palette, type scale, component rules and spacing. This ensured consistency was maintained as the team grew and features were built by multiple people. Every colour decision in the app went through a contrast audit. I tested each foreground/background pairing against WCAG AA and AAA standards, documenting passes, failures, and workarounds - ensuring the app was usable for people with visual impairments. I was asked to design pages that accommodate videos for the app - handling playback controls, progress tracking, accessibility labels and layout across different screen states. The feature was ultimately not continued, but the design work was completed in full. I was asked to design Bible reading functionality into the app - including a book/chapter picker, reading view, and integration with the existing prayer content flow. The feature was discontinued before development, but | completed the full Ul design.

• Brand Designer
• Creative Director
• Graphic Designer
• +2

Designed an album cover for The Porter's Gate, which was a project featuring Pray As You Go - a daily prayer app with a million daily users. The album was featured in their UK and USA concerts in May and June 2026. I also designed the Logo and merchandise for the album and the concert.

• Album Art Designer
• Graphic Designer
• Logo Designer