I am a passionate film director with over 26 years of experience, saying "Action" from the streets of Europe to the heart of the Arab world. For me, an ad is more than just a brand; it’s a story, and every frame I create is designed to evoke a genuine feeling. I love being a storyteller through every frame I craft. Throughout my career, I have had the pleasure of leading multidisciplinary teams and managing diverse productions across TV commercials, corporate videos, 3D animation, and more. I enjoy collaborating and inspiring teams to bring narratives to life that truly resonate.…

Sherif Hafez

I am a passionate film director with over 26 years of experience, saying "Action" from the streets of Europe to the heart of the Arab world. For me, an ad is more than just a brand; it’s a story, and every frame I create is designed to evoke a genuine feeling. I love being a storyteller through every frame I craft. Throughout my career, I have had the pleasure of leading multidisciplinary teams and managing diverse productions across TV commercials, corporate videos, 3D animation, and more. I enjoy collaborating and inspiring teams to bring narratives to life that truly resonate.…

Available to hire

I am a passionate film director with over 26 years of experience, saying “Action” from the streets of Europe to the heart of the Arab world. For me, an ad is more than just a brand; it’s a story, and every frame I create is designed to evoke a genuine feeling. I love being a storyteller through every frame I craft.

Throughout my career, I have had the pleasure of leading multidisciplinary teams and managing diverse productions across TV commercials, corporate videos, 3D animation, and more. I enjoy collaborating and inspiring teams to bring narratives to life that truly resonate.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Film Director at Freelancer
July 1, 2022 - Present
Interpreted and developed scripts and director’s treatments to ensure visual storytelling aligns with narrative style and creative vision. Directed and led multidisciplinary post-production teams including video editors, graphic designers, animators, and VFX artists. Coordinated with global freelance talent to maintain high production standards across diverse projects.
Film Director - Production Director at SMP Film, Hungary & Oman
March 31, 2020 - July 13, 2025
Led and provided creative and artistic direction for a multidisciplinary team of over 40 professionals across all departments including Creative, Pre-Production, Production, Post-Production, and Client Servicing. Oversaw the creative and technical direction of diverse content formats such as TV commercials, corporate videos, testimonial films, safety and awareness videos, music videos, 3D animation, motion graphics, and visual effects. Planned and managed full campaign production workflows, including timelines, resources, and budgets. Managed and coordinated external crews and vendors to ensure seamless collaboration throughout production stages.
Film Director, Producer & Coaching at Freelancer, Egypt
March 31, 2005 - July 13, 2025
Produced and directed corporate video programs and advertising projects, overseeing the artistic aspects of film production. Served as a cinematography instructor at Ain Shams University Media Department.
Film Director at Freelancer, Saudi Arabia & Hungary
July 1, 2022 - Present
Interpret and develop scripts and director’s treatments, ensuring that visual storytelling aligns seamlessly with the intended narrative style and creative vision. Direct and lead multidisciplinary post-production teams, including video editors, 2D/3D graphic designers, compositors, colorists, sound designers, animators, and VFX artists. Coordinate with global freelance talent to maintain production excellence across diverse projects.
Film Director - Production Director at SMP Film, Hungary & Oman
March 31, 2020 - July 13, 2025
Led and provided creative and artistic direction for a multidisciplinary team of 40+ professionals, including directors, art directors, DOPs, copywriters, storytellers, designers, animators, motion designers, VFX artists, editors, photographers, stylists, cinematographers, and storyboard artists across all departments: Creative, Pre-Production, Production, Post-Production, Client Servicing, and Media. Oversaw creative and technical direction of diverse content formats, including TV commercials, corporate videos, testimonial films, radio spots, safety and awareness videos, music videos, online and promotional content, 3D animation, motion graphics, and visual effects. Planned and managed full campaign production workflows, including timelines, deliverables, resources, budget, and schedule adherence. Managed external crews and vendors to ensure seamless collaboration from planning through to final delivery.
Film Director, Producer & Coaching at Freelancer, Egypt
March 31, 2005 - July 13, 2025
Produced and directed corporate video programs and advertising while overseeing the artistic aspect of film production. Served as cinematography instructor for the Media Department at Ain Shams University.
Film Director at Freelancer, Saudi Arabia & Hungary
July 1, 2022 - Present
Interpret and develop scripts and director’s treatments, ensuring that visual storytelling aligns seamlessly with the intended narrative style and creative vision. Direct and lead multidisciplinary post-production teams, including video editors, graphic designers, compositors, colorists, sound designers, animators, and VFX artists. Coordinate with global freelance talent to maintain production excellence across diverse projects.
Film Director - Production Director at SMP Film, Hungary & Oman
March 31, 2020 - July 14, 2025
Led and provided creative and artistic direction for a multidisciplinary team of 40+ professionals, including directors, art directors, DOPs, copywriters, storytellers, designers, animators, motion designers, VFX artists, editors, photographers, stylists, cinematographers, and storyboard artists across all departments: Creative, Pre-Production, Production, Post-Production, Client Servicing, and Media. Oversaw the creative and technical direction of diverse content formats, including TV commercials, corporate videos, testimonial films, radio spots, safety and awareness videos, music videos, online and promotional content, 3D animation, motion graphics, and visual effects. Planned and managed full campaign production workflows including timelines, deliverables, resources, budgets, and scheduling. Managed and coordinated external crews and vendors ensuring seamless collaboration from planning to final delivery.
Film Director, Producer & Coaching at Freelancer, Egypt
March 31, 2005 - July 14, 2025
Produced and directed corporate video programs and advertising, overseeing the artistic aspect of film production. Worked as a cinematography instructor for the Media Department at Ain Shams University.

Education

Bachelor of Film & Cinematography at Faculty of Applied Arts, Helwan University, Egypt
January 1, 1993 - December 31, 1998
Bachelor at Faculty of Applied Arts, Helwan University, Egypt
January 1, 1993 - December 31, 1998
Bachelor of Film & Cinematography at Faculty of Applied Arts, Helwan University, Egypt
January 1, 1993 - December 31, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Consumer Goods, Telecommunications, Financial Services, Retail, Energy & Utilities
    Showreel

    🎬 2024 Showreel | 60 seconds of my storytelling—every frame capturing in Europe, the Arab world, and the Middle East