Sherif Hafez
Available to hire
I’m a marketing communications professional with a decade of experience driving brand growth and digital transformation. I combine omnichannel marketing skills with AI techniques to optimize CRM performance and maximize campaign ROI.
I’m a visionary leader who deploys cutting-edge solutions for dynamic organizations. I’ve built and managed social media channels, campaigns, and content workflows, using AI insights to target audiences, boost engagement, and grow organic reach. I enjoy collaborating across teams to deliver measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
Work Experience
Marketing Communication Manager at Newington Estates
August 1, 2025 - October 14, 2025Developed and managed social media channels, campaigns, and strategies to drive organic growth and increase brand awareness. Executed content marketing strategies to increase website traffic, engagement, and CRM management. Wrote and edited copy for the website, email newsletters, digital media, and print media. Developed media relations activities, and managed media inquiries. Created and supervised the development of advertising campaigns and materials. Collaborated with the creative team to produce marketing collateral. Monitored, tracked & reported on social media & content marketing performance. Provided support to the sales team in developing sales presentations & materials.
Marketing Communication Manager at Newington Estates
August 1, 2025 - October 14, 2025Developed and managed social media channels, campaigns, and strategies to drive organic growth and increase brand awareness. Executed content marketing strategies to increase website traffic, engagement, and CRM management. Wrote and edited copy for the website, email newsletters, digital media, and print media. Developed media relations activities and managed media inquiries. Created and supervised the development of advertising campaigns and materials. Collaborated with the creative team to produce marketing collateral. Monitored, tracked, and reported on social media and content marketing performance. Provided support to the sales team in developing sales presentations and materials.
Marketing Communication Manager at Newington Estates
August 1, 2025 - October 14, 2025Developed and managed social media channels, campaigns, and strategies to drive organic growth and increase brand awareness. Executed content marketing strategies to increase website traffic, engagement, and CRM management. Wrote and edited copy for the website, email newsletters, digital media, and print media. Developed media relations activities and managed media inquiries. Created and supervised the development of advertising campaigns and materials. Collaborated with the creative team to produce marketing collateral. Monitored, tracked & reported on social media and content marketing performance. Provided support to the sales team in developing sales presentations and materials.
Marketing Communication Manager at Knight Mobile Homes Group
March 1, 2024 - October 14, 2025Develop, implement and manage multi-faceted and integrated marketing communications strategies & plans. Manage and monitor the development and implementation of marketing campaigns, including the use of social media platforms and CRM system. Establish and maintain relationships with key industry stakeholders. Monitor & manage customers feedback, to track customer satisfaction levels. Manage budgets, resources and timelines for marketing campaigns. Develop, implement and manage effective communication strategies to ensure timely delivery of information. Manage key relationships with media outlets & manage all media relations. Conduct market research & analysis to identify new business opportunities for future growth & development.
Marketing Communication Manager at Knight Mobile Homes Group
March 1, 2024 - October 14, 2025Develop, implement and manage multi-faceted and integrated marketing communications strategies and plans. Manage and monitor the development and implementation of marketing campaigns, including the use of social media platforms and CRM system. Establish and maintain relationships with key industry stakeholders. Monitor and manage customers feedback to track customer satisfaction levels. Manage budgets, resources and timelines for marketing campaigns. Develop, implement and manage effective communication strategies to ensure timely delivery of information. Manage key relationships with media outlets and manage all media relations. Conduct market research and analysis to identify new business opportunities for future growth and development.
Marketing Communication Manager at Knight Mobile Homes Group
March 1, 2024 - October 14, 2025Developed, implemented, and managed multi-faceted and integrated marketing communications strategies and plans. Managed campaigns across social media platforms and CRM, and established relationships with key industry stakeholders. Monitored customer feedback to track satisfaction levels. Managed budgets, resources, and timelines for marketing campaigns. Developed and implemented effective communication strategies to ensure timely delivery of information. Maintained media relations and conducted market research to identify new business opportunities for growth.
Marketing Communications Manager at Knight Mobile Homes Group
January 2, 2023 - March 2, 2024Produced and supervised marketing communications across digital and traditional channels; created on-brand copy; managed CRM-driven lead generation and engagement; led social media campaigns and content development; oversaw creative assets and vendor coordination; tracked outcomes and optimized ROI.
Marketing Relationship Manager at Knight Mobile Homes Group
January 1, 2023 - March 1, 2024Developed and implemented integrated marketing campaigns and CRM-driven segmentation. Coordinated communications with sales and product teams to enhance customer journeys and drive conversions.
Marketing Communications Manager at Newington Estates
August 2, 2022 - August 2, 2025Led omni-channel marketing initiatives to drive brand growth and digital transformation. Implemented AI-powered content creation workflows, CRM-driven segmentation, and data-informed campaigns to improve ROI. Built social media channels, campaigns and strategies to drive organic growth and increase brand awareness. Wrote and edited copy for website, newsletters, and print/digital media. Coordinated exhibitions, roadshows and events; monitored performance and reported to stakeholders.
Marketing Relationship Manager at VNTY LIMITED
July 1, 2022 - October 14, 2025Devising a highly efficient real estate marketing strategy campaigns. Overseeing the progress of advertisement campaigns and sales activities. Monitoring the housing and property markets to identify potential leads. Maintaining contact with our clientele by sending them newsletters and updates. Monitoring competitor activities to assess market demand & housing availability in high seasons.
Marketing Relationship Manager at VNTY LIMITED
July 1, 2022 - October 14, 2025Devised an efficient real estate marketing strategy and campaigns. Oversaw the progress of advertisement campaigns and sales activities. Monitored the housing and property markets to identify potential leads. Maintained contact with our clientele by sending newsletters and updates. Monitored competitor activities to assess market demand and housing availability in high seasons.
Marketing Relationship Manager at VNTY LIMITED
July 1, 2022 - October 14, 2025Devised a highly efficient real estate marketing strategy and campaigns. Oversaw progress of advertisement campaigns and sales activities. Monitored housing and property markets to identify potential leads. Maintained client communications through newsletters and updates. Monitored competitor activities to assess market demand and seasonal availability.
Senior Accounts Manager at VNTY Limited
June 1, 2018 - July 1, 2022Managed key client relationships, led social media channels, campaigns and strategies to drive organic growth and brand awareness. Implemented AI-powered content workflows and CRM insights to optimize engagement.
Marketing Relationship Manager at VNTY LIMITED
June 1, 2018 - July 1, 2022Developed and managed social media channels, campaigns and strategies to drive organic growth and boost brand awareness. Implemented AI-assisted content creation workflows, personalized campaigns via AI-powered CRM segmentation, and produced on-brand copy for digital and print. Monitored performance, reports, and collaborated with sales to generate leads.
Senior Accounts Manager at Xecutive Direct Limited
June 1, 2018 - October 14, 2025Lead contact for all matters specific to the company's accounts. Building and maintaining strong long-lasting customer relationships. Overseeing customer account management, including contracts handling, negotiations & agreements. Develop trusted advisor relationships with key accounts, customer stakeholders. Plan & communicate the progress of monthly/quarterly initiatives to internal and external stakeholder. Collaborate with sales team to identify and grow opportunities within territory.
Senior Accounts Manager at Xecutive Direct Limited
June 1, 2018 - October 14, 2025Acted as the lead contact for all account matters, building and maintaining strong client relationships. Oversaw account management, including contracts handling, negotiations, and agreements. Developed trusted advisor relationships with key accounts and stakeholders. Planned and communicated the progress of monthly/quarterly initiatives for internal and external stakeholders. Collaborated with the sales team to identify and grow opportunities within the territory.
Senior Accounts Manager at Xecutive Direct Limited
June 1, 2018 - October 14, 2025Acted as the lead contact for all matters related to company accounts. Built and maintained strong long-lasting customer relationships. Oversaw customer account management, including contracts handling, negotiations, and agreements. Developed trusted advisor relationships with key accounts and stakeholders. Planned and communicated progress of monthly/quarterly initiatives to internal and external stakeholders. Collaborated with the sales team to identify and grow opportunities within the territory.
Executive Director at Limited
January 1, 2015 - January 1, 2018Developed and managed social media channels, campaigns and strategies to drive organic growth and increase brand awareness. Introduced AI-driven content-creation workflows to produce on-brand copy and visuals at scale; applied AI-powered CRM insights to personalise campaigns.
Senior Accounts Manager at Executive Direct Limited
January 1, 2015 - June 1, 2018Led client accounts, developed and executed integrated marketing campaigns across digital and offline channels. Built and maintained client relationships, coordinated cross-functional teams, and supported business development efforts.
Account Manager at Rayat Marketing Solutions
July 1, 2014 - October 14, 2025Meeting and liaising with clients to identify the project goals and requirements. Organise meetings with the team & media agencies to devise a marketing/advertising campaign that meets the client's brief and budget. Act as a link to ensure the flow of communication to brief media, creative and research staff, and assisting with the formulation of marketing strategies. Handling budgets and managing campaign costs. Monitoring the effectiveness of the campaigns. Making pitches, to win new business for the agency.
Account Manager at Rayat Marketing Solutions
July 1, 2014 - October 14, 2025Met with clients to identify project goals and requirements, and organized meetings with the team and media agencies to devise campaigns that meet briefs and budgets. Served as a liaison to brief media, creative, and research staff, and helped formulate marketing strategies. Managed budgets and campaign costs, monitored campaign effectiveness, and pitched to win new business.
Account Manager at Rayat Marketing Solutions
July 1, 2014 - October 14, 2025Liaised with clients to identify project goals and requirements. Organized meetings with the team and media agencies to devise marketing/advertising campaigns. Ensured smooth communication flow to brief media, creative and research staff, and assisted with marketing strategy formulation. Managed budgets and campaign costs. Monitored campaign effectiveness and contributed to pitches to win new business for the agency.
Retail Account Relationship Officer at Qatar National Bank
October 1, 2013 - October 14, 2025Processing Companies Payroll Accounts. Prospecting and acquiring new payroll Accounts. Client's portfolio Handling & Service providing; issuing Debit & credit cards. Maintaining Good Relationships with clients and facilitating all obstacles. Products sales targeting through a portfolio of 1500 clients. (Loans, CDs, TDs & credit cards).
Retail Account Relationship Officer at Qatar National Bank
October 1, 2013 - October 14, 2025Processed corporate payroll accounts. Prospected and acquired new payroll accounts. Managed client portfolios and provided service, including issuing debit & credit cards. Maintained good client relationships and handled obstacles. Targeted product sales through a portfolio of 1,500 clients (loans, CDs, TDs & credit cards).
Account Manager at Raya Marketing Solutions
May 1, 2013 - October 1, 2013Retail account management and relationship-building with key stakeholders; supported cross-channel campaigns and client servicing in Cairo.
Marketing Specialist, Communication Team (PR/Advertising) at Mansour Automotive Co.
January 1, 2011 - October 14, 2025Support, coordinate, & perform assigned tasks to implement marketing strategy for the assigned unit (Car). Create promotional communications that include print, electronic, new media, and other collateral to implement the unit's marketing objectives. Assist in presentations of creative work through agency meetings. Respond to external and internal queries. Ensure the flow of communication between all parties entitled to the strategy. Organising full marketing activities for exhibitions Displays and road shows.
Marketing Specialist, Communication Team (PR/Advertising) at Mansour Automotive Co.
January 1, 2011 - October 14, 2025Supported, coordinated, and performed assigned tasks to implement the marketing strategy for the automotive unit. Created promotional communications across print, electronic, and new media to meet marketing objectives. Assisted in presentations of creative work through agency meetings. Responded to external and internal queries and ensured smooth communication flow between stakeholders. Organized full marketing activities for exhibitions, displays, and road shows.
Marketing Specialist, Communication Team (PR/Advertising) at Mansour Automotive Co.
January 1, 2011 - October 14, 2025Supported, coordinated, and performed tasks to implement marketing strategy for the automotive unit. Created promotional communications across print, electronic, new media, and other collateral. Assisted in presentations of creative work in agency meetings. Ensured flow of communication between all parties involved in the strategy. Organized marketing activities for exhibitions, displays, and road shows.
Marketing Specialist, PR/Advertising at Qatar National Bank
January 1, 2010 - January 1, 2011Led PR/advertising initiatives, supported marketing campaigns and internal communications across channels.
Education
Certificate of Higher Education at London Business School
January 1, 2023 - October 14, 2025Master of Science (MSc) in Marketing Management at Edinburgh Business School, Heriot-Watt University
January 1, 2013 - October 14, 2025Bachelor of Arts (B.A.) in Marketing and International Business at Modern Sciences and Arts University (MSA), Cairo (in collaboration with Middlesex University, UK)
June 1, 2009 - October 14, 2025Certificate of Higher Education: Mastering Digital Marketing: SEM, SEO, Social media at London Business School
January 1, 2023 - October 14, 2025Master of Science (MSc) in Marketing Management at Edinburgh Business School, Heriot-Watt University
January 1, 2013 - October 14, 2025Bachelor of Arts (BA) in Marketing and International Business at Modern Sciences and Arts University (MSA), in collaboration with Middlesex University (UK)
June 1, 2009 - October 14, 2025Certificate of Higher Education: Mastering Digital Marketing (SEM, SEO, Social Media) at London Business School
January 1, 2023 - January 1, 2023Master's Degree of Science: Marketing Management at Edinburgh Business School, Heriot-Watt University
January 1, 2013 - October 14, 2025Bachelor of Arts (B.A.): Marketing and International Business at Modern Sciences and Arts University (MSA) in collaboration with Middlesex University (UK)
June 1, 2009 - October 14, 2025Master of Science in Marketing Management at Edinburgh Business School, Heriot-Watt University
January 1, 2013 - June 13, 2026Bachelor of Arts in Marketing and International Business at Modern Sciences and Arts University (MSA), Cairo; in collaboration with Middlesex University (UK)
June 1, 2009 - June 13, 2026Master of Science in Marketing Management at Edinburgh Business School, Heriot-Watt University, London
January 1, 2013 - June 13, 2026Bachelor of Arts in Marketing and International Business at Modern Sciences and Arts University (MSAU), Cairo, Egypt
January 11, 2030 - June 1, 2009Qualifications
Certificate of Higher Education in Digital Marketing
January 1, 2023 - October 14, 2025Master of Science (MSc) in Marketing Management
January 1, 2013 - October 14, 2025Bachelor of Arts (B.A.) in Marketing and International Business
June 1, 2009 - October 14, 2025Certificate of Higher Education in Mastering Digital Marketing: SEM, SEO, Social Media
January 1, 2023 - January 1, 2023AI Certificate (Coursera via Google AI Fundamentals)
February 1, 2026 - June 13, 2026Google AI Professional Certificate (Coursera)
February 1, 2026 - June 13, 2026Industry Experience
Manufacturing, Real Estate & Construction, Transportation & Logistics, Media & Entertainment, Financial Services, Retail, Professional Services, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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