Completed multiple Google Ads certifications; worked with clients of different niches; gained hands-on training on HubSpot CRM, GHL, and related tools.

SEO & Client Success Manager at Polaris Marketing Solutions (Freelance)

December 1, 2024 - June 30, 2025

Managed SEO for multiple local service websites including Air Necessity HVAC, Florida Clean Roof, and Champion Plumbing SWFL. Conducted full-site SEO audits, optimized content, and resolved technical issues. Devised extensive content strategies after SWAT analysis of the market for a particular website. Focused on local SEO strategies, NAP consistency, and GMB optimization. Monitored keyword ranking performance and reported progress.

SEO Executive at BI Communications

September 1, 2022 - November 30, 2024

Improved organic traffic by 20% through strategic SEO improvements. Enhanced keyword rankings from 26.8 to 21.1 average position for a site with 10,000 webpages. Increased CTR from 1.6% to 2.1% by optimizing Meta titles, descriptions, and implementing A/B testing. Performed full site audits using SEMrush and Screaming Frog; fixed crawl errors, duplicate content, and internal linking issues. Executed content optimization plans in coordination with writers; managed Facebook and Google Ads campaigns; handled email marketing campaigns; oversaw social media content calendars and performance analytics.

SEO & Client Success Manager at Polaris Marketing

January 1, 2024 - December 1, 2025

Led SEO strategy for diverse client base; increased organic leads by 45% for local service clients; conducted full SEO audits to improve site health and CWV; created keyword clusters resulting in 150+ Top-10 keyword rankings.