With 12+ years of experience in sales and account management, I bring a client-centric approach to marketing operations and project management. I excel at building cross-functional teams, optimizing processes, and delivering outcomes that boost retention and revenue. Tech-savvy and AI-curious, I continuously optimize workflows to improve collaboration, content quality, and customer success. I thrive in fast-paced, creative environments, supporting high-volume campaigns for leading brands and turning insights into actionable growth strategies.

Sherly Sanchez

With 12+ years of experience in sales and account management, I bring a client-centric approach to marketing operations and project management. I excel at building cross-functional teams, optimizing processes, and delivering outcomes that boost retention and revenue. Tech-savvy and AI-curious, I continuously optimize workflows to improve collaboration, content quality, and customer success. I thrive in fast-paced, creative environments, supporting high-volume campaigns for leading brands and turning insights into actionable growth strategies.

Available to hire

With 12+ years of experience in sales and account management, I bring a client-centric approach to marketing operations and project management. I excel at building cross-functional teams, optimizing processes, and delivering outcomes that boost retention and revenue.

Tech-savvy and AI-curious, I continuously optimize workflows to improve collaboration, content quality, and customer success. I thrive in fast-paced, creative environments, supporting high-volume campaigns for leading brands and turning insights into actionable growth strategies.

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Work Experience

Marketing Manager at Wayfair
June 1, 2024 - Present
Direct internal marketing campaigns leveraging SEO, SEM, paid ads, email sequences, paid search, and organic social to increase traffic and brand awareness. Led the redesign and content development of Media Loom’s website to improve user experience and brand consistency, increasing organic traffic by 25%. Represented the company at networking events and pitch meetings with Fortune 500 clients to secure partnerships and expand brand presence. Built and maintained key client relationships to ensure high retention and position the company as a long-term strategic partner. Led internal process improvements and implemented new systems (CRM HubSpot, project management ClickUp) and AI-assisted content workflows, streamlining content creation and improving marketing output. Conducted market research and competitor benchmarking to inform content strategy, service positioning, and go-to-market planning; negotiated contracts and renewals; collaborated with internal teams and external vendors to
Quality Control, Post-Production at eko
July 1, 2025 - September 1, 2025
Supported the execution of high-volume digital content delivery for Wayfair (8,000+ e-commerce video assets), ensuring quality, consistency, and brand alignment. Reviewed and approved visual and technical assets, identifying discrepancies and coordinating corrections across internal teams to meet delivery timelines. Interpreted client feedback and transformed it into clear, actionable briefs for production teams, ensuring brand standards and creative intent were consistently met. Collaborated with cross-functional teams including creative, animation, and QA to manage digital asset workflows from concept to final delivery. Used AI-assisted tools to enhance asset quality and streamline post-production review cycles, accelerating turnaround.
Senior Sales Executive at Crowley
May 1, 2016 - December 1, 2020
Managed 150+ business accounts with a 90% annual renewal rate through proactive support and alignment. Created customized proposals for enterprise clients, consistently exceeding revenue targets. Served as a Sales SME, training peers and optimizing CRM usage for better business insights.
Post-Production Coordinator at Retrofit Films
May 1, 2021 - December 1, 2021
Coordinated asset status, delivery schedules, and creative alignment across editorial, VFX, and production teams. Maintained real-time reporting tools enabling stakeholders to monitor readiness for publishing and approvals.
Key Account Manager at DP World
December 2, 2020 - September 20, 2022
Managed enterprise client relationships, driving account retention and revenue through proactive solutions alignment. Scoped business requirements and KPIs across cross-functional teams to support service improvements and operational launches. Secured a major 10-year contract covering 10,000 SQM of operational support for a leading retailer. Represented the company at major industry trade events to strengthen brand presence and generate qualified leads.

Education

Master's in Digital Marketing & Analytics (MDMA) at ENEB
January 11, 2030 - December 21, 2025
Master's in Commercial Management & Marketing (MCMM) at ENEB
January 11, 2030 - December 21, 2025
Diploma of Specialization in Innovation and Project Management at ENEB
January 11, 2030 - December 21, 2025
Bachelor of Arts, Graphic Design at Universidad APEC
January 11, 2030 - January 1, 2014
Associate of Arts, Fine/Studio Arts at Escuela Nacional de Bellas Artes
January 11, 2030 - January 1, 2004

Qualifications

HubSpot CRM Certification
January 11, 2030 - December 21, 2025

Industry Experience

Retail, Media & Entertainment, Software & Internet