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I'm a results-oriented marketing professional with 8+ years of experience leading brand strategy, integrated campaigns, and lifecycle marketing across healthcare, B2B SaaS, supply chain technology, nonprofit, and media. I thrive in fast-paced environments where clear messaging, strong execution, and performance measurement matter. I enjoy translating complex value into compelling stories and collaborating with cross-functional teams to drive growth. I am bilingual in English and Spanish and have hands-on experience with marketing automation, digital analytics, and ABM programs. I excel at building data-driven campaigns, optimizing for engagement and conversion, and delivering measurable outcomes across the funnel.…I'm a results-oriented marketing professional with 8+ years of experience leading brand strategy, integrated campaigns, and lifecycle marketing across healthcare, B2B SaaS, supply chain technology, nonprofit, and media. I thrive in fast-paced environments where clear messaging, strong execution, and performance measurement matter. I enjoy translating complex value into compelling stories and collaborating with cross-functional teams to drive growth. I am bilingual in English and Spanish and have hands-on experience with marketing automation, digital analytics, and ABM programs. I excel at building data-driven campaigns, optimizing for engagement and conversion, and delivering measurable outcomes across the funnel.

Sherly Veras

Growth Marketer, Marketing Strategist, Product Marketer, +4

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I'm a results-oriented marketing professional with 8+ years of experience leading brand strategy, integrated campaigns, and lifecycle marketing across healthcare, B2B SaaS, supply chain technology, nonprofit, and media. I thrive in fast-paced environments where clear messaging, strong execution, and performance measurement matter. I enjoy translating complex value into compelling stories and collaborating with cross-functional teams to drive growth. I am bilingual in English and Spanish and have hands-on experience with marketing automation, digital analytics, and ABM programs. I excel at building data-driven campaigns, optimizing for engagement and conversion, and delivering measurable outcomes across the funnel.…I'm a results-oriented marketing professional with 8+ years of experience leading brand strategy, integrated campaigns, and lifecycle marketing across healthcare, B2B SaaS, supply chain technology, nonprofit, and media. I thrive in fast-paced environments where clear messaging, strong execution, and performance measurement matter. I enjoy translating complex value into compelling stories and collaborating with cross-functional teams to drive growth. I am bilingual in English and Spanish and have hands-on experience with marketing automation, digital analytics, and ABM programs. I excel at building data-driven campaigns, optimizing for engagement and conversion, and delivering measurable outcomes across the funnel.

Available to hire

I’m a results-oriented marketing professional with 8+ years of experience leading brand strategy, integrated campaigns, and lifecycle marketing across healthcare, B2B SaaS, supply chain technology, nonprofit, and media. I thrive in fast-paced environments where clear messaging, strong execution, and performance measurement matter. I enjoy translating complex value into compelling stories and collaborating with cross-functional teams to drive growth.

I am bilingual in English and Spanish and have hands-on experience with marketing automation, digital analytics, and ABM programs. I excel at building data-driven campaigns, optimizing for engagement and conversion, and delivering measurable outcomes across the funnel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Growth Marketing Manager (Consultant) at TempoPay/Paymedix/HPS

February 1, 2025 - Present

Directed and led marketing strategy across PayMedix, TempoPay, and HPS, aligning campaigns with core priorities of simplicity, affordability, and inclusivity. Built LinkedIn analytics dashboards for CEO reporting, driving a +89% increase in reactions (Jan–Jun 2025). Partnered with the VP of Sales on proposals, email campaigns, and executive decks to ensure campaigns supported pipeline goals with data-driven messaging. Managed social media content and key event webinar coverage (NEEBC, Ascend, SIIA, HLTH), boosting brand presence and executive visibility. Led content creation across blogs, newsletters, and product launches (including TempoPay Rx), contributing to a 61% increase in engagement and strengthening brand momentum.

Marketing Manager (Contract) at Pauline Media & Books

August 1, 2024 - November 1, 2024

Led strategic planning focused on social media, email marketing, and advertising to enhance brand visibility and engagement. Assisted in planning and execution of marketing plans for new authors, new releases, and events. Created and managed detailed social media calendars and promotion timelines for new book releases, events, and organizational news to ensure cohesive and timely communications.

Marketing Communications Manager (Consultant) at La Colaborativa

February 1, 2024 - May 1, 2024

Spearheaded marketing and communications strategies, leading to a 65% surge in online engagement and increased visibility. Orchestrated a digital marketing campaign that resulted in a 50% increase in workshops, classes, and company-wide events. Led the creation and dissemination of newsletters, press releases, and flyers to boost community engagement and donor support by 40%.

Brand Marketing Manager at Morpheus.Network

April 1, 2022 - June 1, 2023

Led the implementation of a brand strategy that increased market awareness by 60%, establishing Morpheus.Network as a recognized leader in supply chain technology and blockchain solutions. Created content for website, social media, Medium, and marketing collateral, driving a 49% increase in website engagement and a 67% growth in social media following. Directed end-to-end planning and optimization of multi-channel demand generation campaigns (ABM across multiple accounts with tailored content). Collaborated with creative teams on assets, contributing to a 30% increase in click-through rates. Cultivated strategic partnerships with industry influencers and media, expanding brand reach by 53%.

Marketing Lead (Contract) at HSA Insurance

August 1, 2021 - March 1, 2022

Developed and managed monthly social media calendars across Facebook, Instagram, LinkedIn, and Twitter, achieving a 20% engagement increase and 35% follower growth in six months. Built dashboards using Google Analytics to drive data-driven campaigns, resulting in a 25% CTR increase and a 30% conversion improvement. Conducted UX analysis with Hotjar and Google Analytics, yielding a 40% reduction in bounce rate and a 20% increase in average session duration. Contributed to the creation of digital assets aligning with brand guidelines for website, emails, and social media, ensuring a consistent brand presence and a 20% rise in content engagement.

Digital Marketing Specialist at Cambridge College

January 1, 2020 - August 1, 2021

Created and executed an organic and paid social calendar across Facebook, Instagram, LinkedIn, Twitter, YouTube, Vimeo, and Snapchat to raise awareness and enrollment. Managed lead generation campaigns in HubSpot, including workflows, forms, landing pages, email templates, and coding. Led analytics and digital tracking, designing dashboards for streamlined measurement and leveraging SEO and event-driven marketing to boost enrollment by 40%.

Agency Project Manager (Contract) at MERGE Boston

June 1, 2019 - December 1, 2019

Led planning and implementation of project schedules for Horizon Blue Cross Blue Shield account. Provided client status updates and strategic recommendations, overseeing integrated print, video, and digital projects from development to execution. Directed workflow for the Horizon BCBSNJ account and creative teams to meet deadlines and budgets.

Marketing and Events Coordinator (Contract) at MIT REAP Global Programs

December 1, 2018 - May 1, 2019

Executed promotional strategies across digital platforms to increase visibility and demand for MIT REAP conferences. Generated content strategies across web, blogs, social media, and emails to showcase MIT REAP and Global Programs. Led targeted email campaigns to boost program engagement and partnership outreach, increasing demand for MIT REAP programs.

Growth Marketing Manager (Consultant) at TempoPay, PayMedix, HPS

February 1, 2025 - Present

Led marketing efforts across PayMedix, TempoPay, and HPS, aligning campaigns with priorities around simplicity, affordability, and inclusivity for healthcare products with long consideration cycles. Built LinkedIn analytics dashboards for CEO and President reporting, contributing to an 89% increase in reactions from January to June 2025. Collaborated with the VP of Sales on proposals, email campaigns, and executive decks to support pipeline goals and improve product positioning. Managed social content and prepared trade show and conference materials for NEEBC, Ascend, SIIA, and HLTH, supporting product awareness and sales readiness. Managed blogs, newsletters, email campaigns, and product launch content, including TempoPay Rx, contributing to a 61% increase in engagement and stronger post-launch momentum. Supported lifecycle and retention-focused campaigns through newsletters and educational content to sustain engagement post-acquisition.