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I am a highly self-motivated and analytically minded professional with a strong background in visual communication, client servicing, and social media content management. Driven by a passion for design, social entrepreneurship, and digital marketing, I focus on creating impactful campaigns that enhance online visibility and engagement.…

Shermany Apsookyee

Digital Marketer, Social Media Manager, Content Creator, +2

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I am a highly self-motivated and analytically minded professional with a strong background in visual communication, client servicing, and social media content management. Driven by a passion for design, social entrepreneurship, and digital marketing, I focus on creating impactful campaigns that enhance online visibility and engagement.…

Available to hire

I am a highly self-motivated and analytically minded professional with a strong background in visual communication, client servicing, and social media content management.
Driven by a passion for design, social entrepreneurship, and digital marketing, I focus on creating impactful campaigns that enhance online visibility and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Advanced

Work Experience

E-Commerce & Marketing Executive at Tokyo Laboratory Sdn Bhd

October 1, 2019 - November 30, 2021

Detail-oriented, creative, critical thinker with strong teamwork and analytical skills. Developed and executed content strategies aligned with business objectives. Led a team of content creators, overseeing ideation, creation, and distribution. Implemented SEO best practices for increased online visibility.

Content Lead at Eight Banner Marketing

August 1, 2022 - December 31, 2022

Led and executed social media strategies to enhance brand presence and engagement. Conducted market research for targeted and effective content creation. Analyzed campaign performance using analytics and adjusted strategies accordingly. Collaborated with cross-functional teams to align digital efforts with overall marketing goals. Led and optimized Facebook and Instagram ad campaigns, achieving a 20% increase in ROI and improved overall campaign performance.

Freelance Social Media Specialist at Old Hands Cafeteria

April 1, 2022 - August 31, 2022

Developed and executed tailored social media strategies across platforms. Created engaging content, including visuals and copy, to boost online presence. Monitored and engaged with the audience, fostering positive community interactions. Stayed up to date on social media trends and integrated new approaches for impact.

Social Media Specialist at Tinker Society

December 1, 2021 - April 30, 2022

Spearheaded business development efforts for the company’s eCommerce store. Designed and created visually compelling promotional materials for product launches and campaigns. Managed and curated content on social media channels, focusing on Facebook and Instagram. Optimized content for online visibility and engagement. Implemented SEO best practices and collaborated with design and marketing teams to ensure brand consistency.

Content Lead at Qton Creative Digital Agency

August 1, 2024 - Present

Support the Marketing Manager in developing marketing plans and campaigns. Coordinate and execute online and offline marketing campaigns. Monitor timelines, budgets, and resources across campaigns. Oversee content development for social media, email marketing, and other channels. Assist in planning and executing promotional events, roadshows, or product launches.

Assistant Marketing Manager at Qton Creative Digital Agency

August 1, 2024 - Present

Support the Marketing Manager in developing marketing plans and campaigns; coordinate and execute online and offline marketing campaigns; monitor timelines, budgets, and resources across all campaigns; oversee content development for social media, email marketing, and other channels; assist in planning and executing promotional events, roadshows, or product launches.

Content Lead at Eight Banners Marketing

August 1, 2022 - December 31, 2022

Led content creation and campaign design across multi-channel marketing efforts; crafted visually compelling promotional materials; managed Facebook and Instagram ad campaigns; optimized ROIs and overall campaign performance; collaborated with design and marketing teams to ensure brand consistency; researched content ideas and marketing avenues to support business goals.

Freelance Social Media Specialist at Old Hands Café

April 1, 2022 - August 31, 2022

Developed and executed tailored social media strategies across platforms; created engaging content including visuals and copy to boost online presence; monitored audience interactions and fostered a positive community; stayed updated on social media trends and integrated new approaches for impact.