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I am a senior creative strategist, multi-account manager, and conversion copywriter with over six years of regional APAC experience leading digital content engines. I operate with the autonomy of an independent business founder and am available to start immediately. Managing distinct brand ecosystems simultaneously is the core architecture of my agency career. During my tenure at Hashmeta Group, I personally directed the social media strategies, content calendars, and community engagement frameworks for over 10 client accounts concurrently across lifestyle, retail, and commercial sectors. Transitioning that execution speed to manage three real estate portfolios is a workflow I can execute seamlessly from day one. While I bring disciplined project management and proficiency across scheduling and analytics tools, my true edge lies in content narrative. Real estate marketing is fundamentally about selling an aspirational lifestyle. Drawing on my extensive editorial development for premium consumer brands like OSIM and my conversion copywriting background, I know how to craft structurally optimized, high-engagement social copy that resonates with target demographics and converts passive scrollers into active leads.…I am a senior creative strategist, multi-account manager, and conversion copywriter with over six years of regional APAC experience leading digital content engines. I operate with the autonomy of an independent business founder and am available to start immediately. Managing distinct brand ecosystems simultaneously is the core architecture of my agency career. During my tenure at Hashmeta Group, I personally directed the social media strategies, content calendars, and community engagement frameworks for over 10 client accounts concurrently across lifestyle, retail, and commercial sectors. Transitioning that execution speed to manage three real estate portfolios is a workflow I can execute seamlessly from day one. While I bring disciplined project management and proficiency across scheduling and analytics tools, my true edge lies in content narrative. Real estate marketing is fundamentally about selling an aspirational lifestyle. Drawing on my extensive editorial development for premium consumer brands like OSIM and my conversion copywriting background, I know how to craft structurally optimized, high-engagement social copy that resonates with target demographics and converts passive scrollers into active leads.

Shermeen Lim

Copywriter, Writer, Creative Director, +2

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I am a senior creative strategist, multi-account manager, and conversion copywriter with over six years of regional APAC experience leading digital content engines. I operate with the autonomy of an independent business founder and am available to start immediately. Managing distinct brand ecosystems simultaneously is the core architecture of my agency career. During my tenure at Hashmeta Group, I personally directed the social media strategies, content calendars, and community engagement frameworks for over 10 client accounts concurrently across lifestyle, retail, and commercial sectors. Transitioning that execution speed to manage three real estate portfolios is a workflow I can execute seamlessly from day one. While I bring disciplined project management and proficiency across scheduling and analytics tools, my true edge lies in content narrative. Real estate marketing is fundamentally about selling an aspirational lifestyle. Drawing on my extensive editorial development for premium consumer brands like OSIM and my conversion copywriting background, I know how to craft structurally optimized, high-engagement social copy that resonates with target demographics and converts passive scrollers into active leads.…I am a senior creative strategist, multi-account manager, and conversion copywriter with over six years of regional APAC experience leading digital content engines. I operate with the autonomy of an independent business founder and am available to start immediately. Managing distinct brand ecosystems simultaneously is the core architecture of my agency career. During my tenure at Hashmeta Group, I personally directed the social media strategies, content calendars, and community engagement frameworks for over 10 client accounts concurrently across lifestyle, retail, and commercial sectors. Transitioning that execution speed to manage three real estate portfolios is a workflow I can execute seamlessly from day one. While I bring disciplined project management and proficiency across scheduling and analytics tools, my true edge lies in content narrative. Real estate marketing is fundamentally about selling an aspirational lifestyle. Drawing on my extensive editorial development for premium consumer brands like OSIM and my conversion copywriting background, I know how to craft structurally optimized, high-engagement social copy that resonates with target demographics and converts passive scrollers into active leads.

Available to hire

I am a senior creative strategist, multi-account manager, and conversion copywriter with over six years of regional APAC experience leading digital content engines. I operate with the autonomy of an independent business founder and am available to start immediately. Managing distinct brand ecosystems simultaneously is the core architecture of my agency career. During my tenure at Hashmeta Group, I personally directed the social media strategies, content calendars, and community engagement frameworks for over 10 client accounts concurrently across lifestyle, retail, and commercial sectors. Transitioning that execution speed to manage three real estate portfolios is a workflow I can execute seamlessly from day one.

While I bring disciplined project management and proficiency across scheduling and analytics tools, my true edge lies in content narrative. Real estate marketing is fundamentally about selling an aspirational lifestyle. Drawing on my extensive editorial development for premium consumer brands like OSIM and my conversion copywriting background, I know how to craft structurally optimized, high-engagement social copy that resonates with target demographics and converts passive scrollers into active leads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Copywriter (Contract) at OLIVER Agency (3M Account)

May 1, 2024 - Present

Global Creative Governance: Spearheaded and led a high-stakes QC framework for 3M’s most complex division, directing senior creative teams across 15+ EMEA and APAC markets. Output Excellence: Achieved near-100% client approvals and 100% on-time delivery; eliminated negative feedback cycles with direct approval authority. New Business Growth: Lead strategist for competitive pitches, securing an 80% win rate for the Consumer Business Group against major external agencies. Strategic Stewardship: Acted as the primary creative bridge between Industrial and Consumer pillars, translating technical B2B specs into engaging, high-conversion B2C digital content. Multimedia Production: Enhanced agency agility by providing voiceover work and basic video editing, streamlining timelines and reducing external costs.

Copywriter at Beauty One International

January 1, 2023 - February 1, 2024

Conversion Copywriting: Engineered high-performing sales funnel copy that stimulates consumer desire and drives measurable purchase intent. Conceptual Thinking: Developed ATL & BTL creative concepts, collaborating with cross-functional teams to ensure creative work met brand objectives and quality standards.

Copywriter at Hashmeta Group

January 1, 2022 - January 1, 2023

Strategy & Account Management: Managed creative strategy for 10+ diverse clients (Food, Finance, Auto), consistently exceeding KPIs and maintaining strong intellectual curiosity for varied industries. Business Development: Contributed to successful pitches that supported agency growth, creating unique content strategies tailored to specific client KPIs and SEO guidelines.

Brand Strategy & Launch / Culinary E-Commerce at Boutique Creative Entrepreneur

January 1, 2019 - January 1, 2022

Brand Strategy & Launch: Founded, branded, and scaled an independent home-bakery e-commerce business while based regionally in Jakarta, managing end-to-end operations during global supply disruptions. Digital Marketing & Content: Built the visual identity, website, and social media ecosystem from scratch; engineered high-engagement content strategies that drove direct-to-consumer sales and local brand loyalty. Operations & Agility: Directed supply chain logistics, budgeting, and client relationship management, maintaining profitability and business agility during strict regulatory environments.

Account Executive at LH.M Advertising

January 1, 2018 - January 1, 2019

Team Leadership & Briefing: Managed social media channels and briefed creative teams (Copy/Art/Design) to ensure all campaign assets were visually appealing and on strategy. Data Analysis: Utilised monthly performance reports to optimise creative output and improve audience engagement for key accounts.

Flight Stewardess at Singapore Airlines

January 1, 2011 - January 1, 2014

Elite Communication Skills: Business Class trained; specialised in diffusing difficult situations and maintaining world-class service standards in high-pressure, challenge-facing environments.