Available to hire
Hi, I’m Sherman Sherry Jacob, a digital marketing professional with 5+ years of hands-on experience in campaign management, content strategy, and data-driven marketing. I’ve built a proven track record in SEO/SEM, social media marketing, and performance analytics to drive brand growth and ROI.
I thrive on turning insights into actionable campaigns, collaborating with creative teams to craft high-converting landing pages and engaging content. I’m excited to apply my cross-channel expertise to new opportunities in the UK market and contribute to strong, measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Analyst at QBurst Technologies Pvt. Ltd.
January 31, 2023 - September 24, 2025Led retention marketing campaigns with a 10% uplift through targeted segmentation and personalisation. Managed PPC campaigns with £50k+ monthly budget. Collaborated with creative teams on landing pages and ad creatives. Developed dashboards in Google Analytics and Data Studio. Increased conversion rates by 15% through structured A/B testing and optimization.
Social Media Manager at Mydukaan.store
November 1, 2022 - September 24, 2025Managed multi-platform social media strategy across Instagram, Facebook, Twitter, and LinkedIn. Created engaging content that boosted follower engagement by 20% and organic reach. Coordinated influencer partnerships and user-generated campaigns. Monitored brand sentiment with social listening tools and supported social commerce initiatives.
Website Developer and Maintainer at Ramavarma Club
August 1, 2021 - September 24, 2025Optimised website for SEO, increasing organic traffic and user engagement by 30%. Implemented Google Analytics and Tag Manager for tracking and conversions. Managed content updates and maintained technical SEO including meta tags and schema markup. Improved page load speeds by 40% using WordPress and basic HTML/CSS for marketing supports.
Digital Marketing Analyst at Peeyes Capital
July 1, 2018 - September 24, 2025Managed integrated marketing campaigns elevating brand visibility and engagement by 35%. Created content for blogs, social media, and email. Handled Google AdWords with attention to quality scores and CTR. Collaborated on marketing collateral aligned with brand guidelines. Used analytics to optimise performance and ROI.
Digital Marketing Analyst at QBurst Technologies Pvt. Ltd.
January 31, 2023 - September 24, 2025Led retention marketing campaigns resulting in 10% increase through targeted segmentation and personalisation. Managed PPC campaigns across Google Ads and social platforms with £50k+ monthly budget. Collaborated with creative teams to develop high-converting landing pages and ad creatives. Developed comprehensive reporting dashboards using Google Analytics and Data Studio. Enhanced conversion rates by 15% through systematic A/B testing and optimisation strategies.
Social Media Manager at Mydukaan.store
November 1, 2022 - September 24, 2025Managed multi-platform social media strategy across Instagram, Facebook, Twitter, and LinkedIn. Created engaging content that increased follower engagement by 20% and organic reach. Coordinated influencer partnerships and user-generated content campaigns. Utilised social listening tools to monitor brand sentiment and competitive landscape. Implemented social commerce strategies that drove direct sales through social channels.
Web Developer and Maintainer at Ramavarma Club
August 1, 2021 - September 24, 2025Optimised website for SEO, resulting in 30% increase in organic traffic and user engagement. Implemented Google Analytics and Tag Manager for comprehensive tracking and conversion monitoring. Managed content updates and maintained technical SEO elements including meta tags and schema markup. Handled website performance optimisation improving page load speeds by 40%. Demonstrated expertise in WordPress CMS and basic HTML/CSS for marketing implementations.
Digital Marketing Analyst at Peeyes Capital
July 31, 2018 - September 24, 2025Managed integrated marketing campaigns that enhanced brand visibility and engagement by 35%. Created compelling content for various digital channels including blogs, social media, and email. Handled Google AdWords campaigns whilst maintaining optimal quality scores and CTR. Collaborated with design teams to produce marketing collateral aligned with brand guidelines. Used marketing analytics to optimise campaign performance and demonstrate ROI.
Digital Marketing Analyst at QBurst Technologies Pvt. Ltd.
January 1, 2023 - September 24, 2025Led retention marketing campaigns resulting in a 10% increase through targeted segmentation and personalisation. Managed PPC campaigns across Google Ads and social platforms with £50k+ monthly budget. Collaborated with creative teams to develop high-converting landing pages and ad creatives. Developed comprehensive reporting dashboards using Google Analytics and Data Studio. Enhanced conversion rates by 15% through systematic A/B testing and optimisation strategies.
Social Media Manager at Mydukaan.store
November 1, 2022 - September 24, 2025Managed multi-platform social media strategy across Instagram, Facebook, Twitter, and LinkedIn. Created engaging content that increased follower engagement by 20% and organic reach. Coordinated influencer partnerships and user-generated content campaigns. Utilised social listening tools to monitor brand sentiment and competitive landscape. Implemented social commerce strategies that drove direct sales through social channels.
Website Developer and Maintainer at Ramavarma Club
August 1, 2021 - September 24, 2025Optimised website for SEO, resulting in 30% increase in organic traffic and user engagement. Implemented Google Analytics and Tag Manager for comprehensive tracking and conversion monitoring. Managed content updates and maintained technical SEO elements including meta tags and schema markup. Handled website performance optimisation improving page load speeds by 40%. Demonstrated expertise in WordPress CMS and basic HTML/CSS for marketing implementations.
Digital Marketing Analyst at Peeyes Capital
July 1, 2018 - September 24, 2025Managed integrated marketing campaigns that enhanced brand visibility and engagement by 35%. Created compelling content for various digital channels including blogs, social media, and email. Handled Google AdWords campaigns whilst maintaining optimal quality scores and CTR. Collaborated with design teams to produce marketing collateral aligned with brand guidelines. Used marketing analytics to optimise campaign performance and demonstrate ROI.
Education
Master's Degree in Digital Marketing at University of the West of Scotland
January 1, 2023 - May 1, 2024Bachelor's Degree in Psychology at Indira Gandhi National Open University
June 1, 2018 - December 1, 2021Master's Degree in Digital Marketing at University of the West of Scotland
January 1, 2023 - May 1, 2024Bachelor's Degree in Psychology at Indira Gandhi National Open University
June 1, 2018 - December 1, 2021Master's Degree in Digital Marketing at University of the West of Scotland
January 1, 2023 - May 1, 2024Bachelor's Degree in Psychology at Indira Gandhi National Open University
June 1, 2018 - December 1, 2021Qualifications
Certified Digital Marketing Professional (CDMP)
January 1, 2024 - September 24, 2025AI-Powered Performance Ads Certification
December 1, 2023 - December 1, 2024Google Analytics Certification
April 1, 2023 - September 24, 2025Become P GA Master in MS Power Automate Desktop in 30 days
January 1, 2023 - September 24, 2025Google Ads Masterclass | Adwords: Grow with Google Ads
October 1, 2022 - September 24, 2025Master Google Analytics 4 Reports and GTM Basics in 2023
August 1, 2023 - September 24, 2025SEO Training Masterclass 2022: Beginner SEO To Advanced SEO
July 1, 2022 - September 24, 2025The Complete Digital Marketing Course
May 1, 2019 - September 24, 2025Certified Digital Marketing Professional (CDMP)
January 1, 2024 - September 24, 2025AI-Powered Performance Ads Certification
December 1, 2023 - December 1, 2024Google Analytics Certification
April 1, 2023 - September 24, 2025GA Master in MS Power Automate Desktop
January 1, 2023 - September 24, 2025Google Ads Masterclass | Adwords: Grow with Google Ads
October 1, 2022 - September 24, 2025Master Google Analytics 4 Reports and GTM Basics
August 1, 2022 - September 24, 2025SEO Training Masterclass 2022: Beginner to Advanced SEO
July 1, 2022 - September 24, 2025The Complete Digital Marketing Course
May 1, 2019 - September 24, 2025Certified Digital Marketing Professional (CDMP)
January 1, 2024 - September 24, 2025AI-Powered Performance Ads Certification - Google
December 1, 2023 - December 1, 2024Google Analytics Certification
April 1, 2023 - September 24, 2025Power Automate Desktop Mastery
January 1, 2023 - September 24, 2025Google Ads Masterclass | AdWords: Grow with Google Ads
October 1, 2022 - September 24, 2025Master Google Analytics 4 Reports and GTM Basics
August 1, 2023 - September 24, 2025SEO Training Masterclass 2022: Beginner to Advanced SEO
July 1, 2022 - September 24, 2025The Complete Digital Marketing Course
May 1, 2019 - September 24, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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