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I’m a MSc International Marketing student at King’s College London with a passion for turning insights into effective digital campaigns. I enjoy bridging strategy and creative execution to drive growth in e-commerce, branding, and content marketing. During my studies I’ve led cross-border projects, built promotional content, and coordinated social media and website efforts for student initiatives. I’m eager to combine analytical thinking with creative design to help brands connect with audiences online.…I’m a MSc International Marketing student at King’s College London with a passion for turning insights into effective digital campaigns. I enjoy bridging strategy and creative execution to drive growth in e-commerce, branding, and content marketing. During my studies I’ve led cross-border projects, built promotional content, and coordinated social media and website efforts for student initiatives. I’m eager to combine analytical thinking with creative design to help brands connect with audiences online.

Yu-Chen Lin

Content Creator, Social Media Manager, Copywriter, +7

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I’m a MSc International Marketing student at King’s College London with a passion for turning insights into effective digital campaigns. I enjoy bridging strategy and creative execution to drive growth in e-commerce, branding, and content marketing. During my studies I’ve led cross-border projects, built promotional content, and coordinated social media and website efforts for student initiatives. I’m eager to combine analytical thinking with creative design to help brands connect with audiences online.…I’m a MSc International Marketing student at King’s College London with a passion for turning insights into effective digital campaigns. I enjoy bridging strategy and creative execution to drive growth in e-commerce, branding, and content marketing. During my studies I’ve led cross-border projects, built promotional content, and coordinated social media and website efforts for student initiatives. I’m eager to combine analytical thinking with creative design to help brands connect with audiences online.

Available to hire

I’m a MSc International Marketing student at King’s College London with a passion for turning insights into effective digital campaigns. I enjoy bridging strategy and creative execution to drive growth in e-commerce, branding, and content marketing.

During my studies I’ve led cross-border projects, built promotional content, and coordinated social media and website efforts for student initiatives. I’m eager to combine analytical thinking with creative design to help brands connect with audiences online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

Class Officer – Vice Class Representative at Shih Chien University

September 1, 2021 - January 1, 2025

In-depth exploration of managing social media, e-commerce platforms, and live streaming sessions; learned how to increase post reach and click-through rates; designed class uniforms, coordinated with vendors, and planned weekly schedules; promoted products on social media and wrote copy, achieving engagement; filmed promotional videos and built a website to present project; conducted consumer research and analyzed data to inform decisions.

Class Officer – Vice Class Representative at King's College London (Student Council)

January 1, 2021 - Present

In-depth exploration of managing social media, e-commerce platforms, and livestream sessions; planned weekly course schedules; coordinated with vendors for class events; promoted projects on social media and wrote copy, achieving strong engagement; built and managed a project website; designed questionnaires and content to support research on consumer behavior; conducted data analysis using statistical tools and SPSS-related software; led the class in participating in a freshmen singing competition and coordinated class activities.