Available to hire
I am a passionate media and digital marketing professional with almost 8 years of experience in social media management, content creation, and video storytelling. I have led media relations, digital campaigns, and content production for agencies and media companies in Jakarta, delivering engaging stories and measurable results across online and offline channels.
I am excited to bring my expertise to new challenges, helping brands grow by creating engaging content and building collaborative partnerships across platforms.
Experience Level
Language
Indonesian
Fluent
English
Advanced
Work Experience
Social Media Marketing Manager at Singa Fintech
August 7, 2024 - November 22, 2024Preparing Offline & Online Campaigns – Develop and execute marketing campaigns across various platforms.
Brainstorming Marketing Strategies – Plan and strategize to achieve KPIs effectively.
Storytelling & Scriptwriting – Create engaging narratives and scripts for content.
Posting Content – Manage and schedule posts across social media platforms.
Weekly Reporting – Analyze performance using tools like Hootsuite.
Budget Planning – Allocate and manage the marketing budget efficiently.
Collaboration with Teams – Work with other departments to highlight activities and app features on social media.
Freelance Content Analyst at Capcut
February 5, 2024 - May 30, 2024Analyzing and evaluating user-generated content on our video editing app.
Providing feedback on how to optimize CapCut's content offerings to better meet user needs.
Collaborating with CapCut's creators to run the chosen campaigns and give assessments from the created short video content.
Head of Media Relations at Jakarta Art House
January 20, 2023 - December 1, 2023Arranged meetings with TV stations, online/offline media for collaborations.
Negotiated barter deals to maximize partnership value.
Coordinated interviews and prepared necessary media materials.
Wrote and distributed press releases for media coverage.
Identified and highlighted key news angles for media.
Organized and managed media visit invitations.
Ensured key messages were effectively delivered to the media.
Handled media invitations and follow-ups.
Head of Media Relations at Art House
January 1, 2023 - December 31, 2024Arranged meetings with TV stations and online/offline media for collaborations; negotiated barter deals to maximize partner value; coordinated interviews and prepared necessary media materials; wrote and distributed press releases for media coverage; identified and highlighted key news angles for media; organized and managed media visit invitations; ensured key messages were effectively delivered to the media; handled media invitations and follow-ups.
Social Media Specialist & PR Support at Bigo Live
November 19, 2019 - December 7, 2022Developed and executed social media campaigns to boost brand awareness and engagement.
Wrote video scripts to highlight product and service value.
Generated creative ideas for content and marketing strategies.
Analyzed social media data to optimize campaigns.
Managed online and offline marketing activities, including events.
Provided PR support through press releases.
Coordinated KOL/celebrity collaborations, from negotiation to content creation.
Created engaging content in partnership with influencers.
Creative Content Advisor at Bigo Live
July 9, 2018 - December 18, 2019Developed and produced creative video content that effectively communicated the value of our products and services.
Worked with the cameraman and editor to ensure the high-quality production of video content.
Brainstormed and developed video ideas to support marketing events and campaigns.
Wrote scripts and storyboards for video content to ensure effective communication of key messages.
Created daily news about the broadcaster for social media activity.
Conducted interviews with broadcasters for e-sport content.
Journalist at Detik.com
February 15, 2017 - July 9, 2018Created engaging and informative video content on various topics including music, movie, art and culture, and technology.
Attended events and press conferences to gather information and conduct interviews with sources.
Decided on the best angle and approach for each story to make it compelling and informative.
Wrote articles and scripts for video content that were accurate, informative, and engaging.
Video Journalist at Detik.com
February 1, 2017 - July 1, 2018Created engaging and informative video content on various topics including music, movie, art and culture, and technology; attended events and press conferences; gathered information from sources; conducted interviews; decided on the best angle for each story to make it compelling and informative; wrote articles and scripts for video content; shot stories with a camera phone and edited video content to create a finished product.
Video Journalist at Detikcom
February 1, 2017 - July 1, 2018Created daily broadcast news content for social media; conducted on-site interviews; collaborated with editors to ensure timely and accurate reporting.
Creative Writing Intern at Bintang.com (EMTEK)
April 1, 2016 - July 1, 2016Wrote creative editorial content; assisted with content planning and research; supported editorial teams in content development.
Education
Bachelor of Communication at The London School of Public Relations, Jakarta
February 6, 2012 - December 1, 2016Bachelor of Communication Studies in Mass Communication Education at London School of Public Relations (LSPR) Communications and Business Institute
January 1, 2012 - January 1, 2016Bachelor of Communications Studies in Mass Communication at London School of Public Relations (LSPR), Jakarta, Indonesia
January 1, 2012 - January 1, 2016Qualifications
Industry Experience
Financial Services, Other, Media & Entertainment, Software & Internet, Professional Services
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