Hi, I’m Shifa Sualeh, a UI/UX Designer based in Accrington, United Kingdom. I have over two years of experience delivering research-driven web and mobile products that boost conversions and engagement. I’m skilled in user research, prototyping, and accessibility, with a track record of improving checkout conversions by 20% and reducing bounce rates by 15%. I collaborate with cross-functional teams to align business goals with user needs and deliver accessible, high-quality digital experiences.…

Shifa Sualeh

Hi, I’m Shifa Sualeh, a UI/UX Designer based in Accrington, United Kingdom. I have over two years of experience delivering research-driven web and mobile products that boost conversions and engagement. I’m skilled in user research, prototyping, and accessibility, with a track record of improving checkout conversions by 20% and reducing bounce rates by 15%. I collaborate with cross-functional teams to align business goals with user needs and deliver accessible, high-quality digital experiences.…

Available to hire

Hi, I’m Shifa Sualeh, a UI/UX Designer based in Accrington, United Kingdom. I have over two years of experience delivering research-driven web and mobile products that boost conversions and engagement.

I’m skilled in user research, prototyping, and accessibility, with a track record of improving checkout conversions by 20% and reducing bounce rates by 15%. I collaborate with cross-functional teams to align business goals with user needs and deliver accessible, high-quality digital experiences.

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Skills

Experience Level

Figma
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
UI
Expert
Branding
Expert
Logo
Expert
Illustration
Expert
Web Design
Expert
HTML5
Expert
CSS
Expert
Laravel
Intermediate
PHP
Intermediate
Python
Intermediate
SQL
Intermediate
Flutter
Intermediate
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Language

English
Advanced

Work Experience

UI/UX Designer at Freelance
August 1, 2023 - Present
Working part-time remotely as a freelance UI/UX Designer since August 2023, designing user interfaces and experiences that are intuitive and aesthetically pleasing for clients.
Graphic Designer at IJT Karachi
December 1, 2024 - August 22, 2025
Full-time role as Graphic Designer, responsible for creating visual concepts and designs to communicate ideas that inspire and inform from May 2020 to December 2024.
Engineer Intern at Silver Point Communication Lahore
March 1, 2024 - August 22, 2025
Internship position held from February 2023 to March 2024 focusing on engineering tasks and gaining practical industry experience.
UI/UX Designer at Freelance
August 1, 2023 - Present
Working remotely on a part-time freelance basis as a UI/UX Designer, delivering user interface and experience design solutions since August 2023.
Graphic Designer at IJT Karachi
December 1, 2024 - August 22, 2025
Permanent Graphic Designer role involved in producing graphic content and layouts from May 2020 to December 2024.
Engineer Intern at Silver Point Communication Lahore
March 1, 2024 - August 22, 2025
Completed internship as Engineer from February 2023 to March 2024, gaining practical engineering experience.
UI/UX Designer at Freelance
August 1, 2023 - Present
As a part-time freelance UI/UX Designer, I conceptualize and design user interfaces and experiences, focusing on usability and aesthetic quality to improve user engagement and satisfaction.
Graphic Designer at IJT Karachi
December 1, 2024 - August 27, 2025
Working as a Graphic Designer, I produce creative visuals, including logos, promotional materials, and digital graphics that effectively communicate brand values and messages.
Engineer Intern at Silver Point Communication Lahore
March 1, 2024 - August 27, 2025
During my internship, I gained practical engineering experience, contributing to projects and supporting technical tasks to develop my professional skills.
UI/UX Designer at Freelance
August 1, 2023 - Present
Designed and launched responsive web and mobile interfaces, increasing task success rate by 15% and boosting client satisfaction. Led user research and usability testing with 20+ participants, identifying issues that reduced bounce rates by 15%. Produced wireframes, prototypes, and high-fidelity designs in Figma, ensuring WCAG accessibility compliance. Collaborated with developers to achieve 95% design-to-code accuracy, reducing rework and accelerating launches.
Graphic Designer at IJT
December 1, 2023 - October 10, 2025
Delivered 50+ branding and digital assets, driving a 30% increase in online engagement. Developed brand guidelines that reduced design turnaround time by 25% and improved design system consistency. Partnered with marketing and product teams to design campaigns that improved customer response rates by 18%. Mentored 2 junior designers, enhancing team delivery quality and efficiency.
UI/UX Intern at Silver Point Communications
March 1, 2024 - October 10, 2025
Contributed to UI prototype development for internal tools, ensuring alignment with usability standards and business goals. Worked closely with engineers to refine designs, cutting iteration cycles by 10%. Supported usability testing and QA reviews, delivering a bug-free initial release.
UI/UX Designer at Freelance (Remote)
August 1, 2023 - Present
Designed and launched responsive web and mobile interfaces, increasing task success rate and client satisfaction. Led user research with 20+ participants, identifying issues that reduced bounce rates by 15%. Produced wireframes, prototypes, and high-fidelity designs in Figma with WCAG accessibility compliance. Collaborated with developers to achieve 95% design-to-code accuracy, reducing rework and accelerating launches.
Graphic Designer at IJT, Karachi
December 1, 2023 - October 10, 2025
Delivered 50+ branding and digital assets, driving a 30% increase in online engagement. Developed brand guidelines that reduced design turnaround time by 25% and improved design system consistency. Partnered with marketing and product teams to design campaigns that improved customer response rates by 18%. Mentored 2 junior designers.
UI/UX Intern at Silver Point Communication, Lahore
March 1, 2024 - October 10, 2025
Contributed to UI prototype development for internal tools, aligning with usability standards and business goals. Worked closely with engineers to refine designs, cutting iteration cycles by 10%. Supported usability testing and QA reviews, delivering a bug-free initial release.

Education

Bachelor's degree at Mehran University of Engineering and Technology
January 1, 2020 - January 1, 2024
Bachelor's degree at Mehran University of Engineering and Technology
January 1, 2020 - January 1, 2024
Bachelor's degree at Mehran University of Engineering and Technology
January 1, 2020 - January 1, 2024
BEng at Mehran University of Engineering & Technology
January 11, 2030 - January 1, 2024
BEng in Software Engineering at Mehran University of Engineering & Technology
January 11, 2030 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services
    paper food delievery app UI Designer

    I worked on the complete UI/UX design of the app using Figma, ensuring an intuitive flow and visually appealing interface. I focused on creating an engaging experience while keeping usability simple for both customers and delivery partners.
    This project reflects my expertise in UI/UX design, mobile app flows, and creating engaging user interfaces that meet both business and user needs.