Available to hire
I’m Shifa Sualeh, a UI/UX Designer with 2+ years of experience delivering research-driven web and mobile products that boost conversions and engagement.
I’m a passionate collaborator who specializes in user research, prototyping, and accessibility, and I have a track record of improving checkout conversions by 20% and reducing bounce rates by 15%. I thrive in cross-functional teams to create digital experiences that align business goals with user needs.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
UI/UX Designer at Freelance
August 1, 2023 - PresentWorking part-time remotely as a freelance UI/UX Designer since August 2023, designing user interfaces and experiences that are intuitive and aesthetically pleasing for clients.
Graphic Designer at IJT Karachi
December 1, 2024 - August 22, 2025Full-time role as Graphic Designer, responsible for creating visual concepts and designs to communicate ideas that inspire and inform from May 2020 to December 2024.
Engineer Intern at Silver Point Communication Lahore
March 1, 2024 - August 22, 2025Internship position held from February 2023 to March 2024 focusing on engineering tasks and gaining practical industry experience.
UI/UX Designer at Freelance
August 1, 2023 - PresentWorking remotely on a part-time freelance basis as a UI/UX Designer, delivering user interface and experience design solutions since August 2023.
Graphic Designer at IJT Karachi
December 1, 2024 - August 22, 2025Permanent Graphic Designer role involved in producing graphic content and layouts from May 2020 to December 2024.
Engineer Intern at Silver Point Communication Lahore
March 1, 2024 - August 22, 2025Completed internship as Engineer from February 2023 to March 2024, gaining practical engineering experience.
UI/UX Designer at Freelance
August 1, 2023 - PresentAs a part-time freelance UI/UX Designer, I conceptualize and design user interfaces and experiences, focusing on usability and aesthetic quality to improve user engagement and satisfaction.
Graphic Designer at IJT Karachi
December 1, 2024 - August 27, 2025Working as a Graphic Designer, I produce creative visuals, including logos, promotional materials, and digital graphics that effectively communicate brand values and messages.
Engineer Intern at Silver Point Communication Lahore
March 1, 2024 - August 27, 2025During my internship, I gained practical engineering experience, contributing to projects and supporting technical tasks to develop my professional skills.
UI/UX Designer at Freelance
August 1, 2023 - PresentDesigned and launched responsive web and mobile interfaces, increasing task success rate by 15% and boosting client satisfaction. Led user research and usability testing with 20+ participants, identifying issues that reduced bounce rates by 15%. Produced wireframes, prototypes, and high-fidelity designs in Figma, ensuring WCAG accessibility compliance. Collaborated with developers to achieve 95% design-to-code accuracy, reducing rework and accelerating launches.
Graphic Designer at IJT
December 1, 2023 - October 10, 2025Delivered 50+ branding and digital assets, driving a 30% increase in online engagement. Developed brand guidelines that reduced design turnaround time by 25% and improved design system consistency. Partnered with marketing and product teams to design campaigns that improved customer response rates by 18%. Mentored 2 junior designers, enhancing team delivery quality and efficiency.
UI/UX Intern at Silver Point Communications
March 1, 2024 - October 10, 2025Contributed to UI prototype development for internal tools, ensuring alignment with usability standards and business goals. Worked closely with engineers to refine designs, cutting iteration cycles by 10%. Supported usability testing and QA reviews, delivering a bug-free initial release.
UI/UX Designer at Freelance (Remote)
August 1, 2023 - PresentDesigned and launched responsive web and mobile interfaces, increasing task success rate and client satisfaction. Led user research with 20+ participants, identifying issues that reduced bounce rates by 15%. Produced wireframes, prototypes, and high-fidelity designs in Figma with WCAG accessibility compliance. Collaborated with developers to achieve 95% design-to-code accuracy, reducing rework and accelerating launches.
Graphic Designer at IJT, Karachi
December 1, 2023 - October 10, 2025Delivered 50+ branding and digital assets, driving a 30% increase in online engagement. Developed brand guidelines that reduced design turnaround time by 25% and improved design system consistency. Partnered with marketing and product teams to design campaigns that improved customer response rates by 18%. Mentored 2 junior designers.
UI/UX Intern at Silver Point Communication, Lahore
March 1, 2024 - October 10, 2025Contributed to UI prototype development for internal tools, aligning with usability standards and business goals. Worked closely with engineers to refine designs, cutting iteration cycles by 10%. Supported usability testing and QA reviews, delivering a bug-free initial release.
Graphic Designer at IJT
May 1, 2020 - December 1, 2023Delivered 50+ branding and digital assets, driving a 30% increase in online engagement. Developed brand guidelines that reduced design turnaround time by 25% and improved design system consistency. Partnered with marketing and product teams to design campaigns that improved customer response rates by 18%. Mentored 2 junior designers, enhancing team delivery quality and efficiency.
UI/UX Intern at Silver Point Communication
February 1, 2023 - March 1, 2024Contributed to UI prototype development for internal tools, ensuring alignment with usability standards and business goals. Worked closely with engineers to refine designs, cutting iteration cycles by 10%. Supported usability testing and QA reviews, delivering a bug-free initial release.
Education
Bachelor's degree at Mehran University of Engineering and Technology
January 1, 2020 - January 1, 2024Bachelor's degree at Mehran University of Engineering and Technology
January 1, 2020 - January 1, 2024Bachelor's degree at Mehran University of Engineering and Technology
January 1, 2020 - January 1, 2024BEng at Mehran University of Engineering & Technology
January 11, 2030 - January 1, 2024BEng in Software Engineering at Mehran University of Engineering & Technology
January 11, 2030 - January 1, 2024BEng, Software Engineering at Mehran University of Engineering & Technology
January 11, 2030 - January 1, 2024Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services
I worked on the complete UI/UX design of the app using Figma, ensuring an intuitive flow and visually appealing interface. I focused on creating an engaging experience while keeping usability simple for both customers and delivery partners.
This project reflects my expertise in UI/UX design, mobile app flows, and creating engaging user interfaces that meet both business and user needs.
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