Available to hire
Hi, I’m Shipra Pande, a results-driven SEO & Organic Growth Specialist with 14+ years of experience helping global brands and startups accelerate organic acquisition. I combine technical SEO, keyword research, content optimization, and AI-driven search discovery to drive scalable organic growth across multi-market environments.
I thrive in fast-paced startup settings and collaborate cross-functionally with product, engineering, content, and marketing teams to turn data into actionable SEO strategies that boost organic traffic, improve search rankings, and generate qualified leads.
Language
English
Fluent
Work Experience
Fractional SEO & Organic Growth Consultant at Self-Employed (Remote)
March 1, 2026 - PresentDevelop and execute comprehensive SEO strategies for startups and digital businesses, covering keyword research, on-page optimization, content strategy, and backlink acquisition to increase organic visibility and traffic. Conduct in-depth content audits and implement optimization recommendations aligned with target keywords and user intent, improving rankings and engagement. Identify and secure high-quality backlink opportunities through outreach, partnerships, and authority-building initiatives. Advise on technical SEO improvements including site structure, page speed, schema markup, and crawlability. Monitor and report on performance using GA4, GSC, and Ahrefs, translating data into actionable insights for founders and cross-functional teams. Support growth marketing campaigns including user acquisition, retention, and product expansion initiatives in collaboration with startup teams. Stay current with algorithm updates, AI search developments, and industry best practices to continuo
Search Engine Marketing Manager at Apryse Software
January 1, 2023 - March 1, 2025Owned end-to-end organic growth strategy including keyword research, content optimization, technical SEO, and off-page initiatives. Partnered with product marketing and content teams to define and execute topic strategies aligned with customer search intent and product positioning. Built scalable content systems—topic clusters, internal linking frameworks, and content architecture—to drive full-funnel organic traffic growth. Implemented on-page and technical SEO improvements including structured data, site navigation, and page-level optimization to improve rankings and click-through rates. Expanded visibility across AI-driven search environments (AEO / GEO / SGE). Analyzed performance using GA4, Google Search Console, and Ahrefs; reported findings and recommendations to stakeholders to guide prioritization. Collaborated with content, design, and development teams to ensure SEO requirements integrated across all properties and campaigns.
Inbound Marketing Manager at Lambda Solutions Inc.
July 1, 2021 - May 31, 2022Led integrated organic growth strategy across SEO, content, and email, achieving a 70% increase in organic traffic through technical SEO fixes, content optimization, and improved content distribution. Defined keyword and topic strategies aligned with buyer intent, building scalable content frameworks that improved organic visibility across the full funnel. Optimized content structure, internal linking, and user journeys to increase on-site engagement and conversion rates. Conducted site audits and implemented on-page and technical SEO improvements including page speed, metadata, and structured data enhancements. Monitored SEO performance using Ahrefs, Google Analytics, and Google Search Console; delivered actionable reports to guide content and SEO roadmaps. Partnered with content, design, and product teams to align messaging and SEO strategy across web, blog, and email channels.
Digital Marketing Manager at Speedup SEO
October 1, 2009 - November 1, 2020Led SEO strategies for multiple client websites across industries, improving search rankings, organic traffic, and lead generation through keyword research, content optimization, and link building. Conducted comprehensive site audits and implemented on-page and technical SEO improvements to address crawlability, indexing, and performance issues. Identified and built high-quality backlink opportunities through outreach campaigns, improving domain authority and search visibility. Managed multi-channel digital marketing campaigns including paid search (Google Ads) and social ads (Facebook), supporting traffic and ROI goals. Monitored campaign performance using SEO and analytics tools, continuously iterating on strategies based on data-driven insights.
Education
Qualifications
Online Certificate Course in Digital Marketing
January 11, 2030 - June 9, 2026Fundamental Certification Program in Technical Writing
January 11, 2030 - June 9, 2026Certificate in Website Development
January 11, 2030 - June 9, 2026Post Graduate Degree – Medieval Indian History
January 11, 2030 - June 9, 2026Online Certificate Course in Digital Marketing
January 11, 2030 - June 9, 2026Fundamental Certification Program in Technical Writing
January 11, 2030 - June 9, 2026Certificate in Website Development
January 11, 2030 - June 9, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education
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