ÉLARA is a self-initiated skincare ad created as a portfolio practice piece, specifically for social media reels, exploring a clean, premium beauty aesthetic. For this project, I developed a fictional skincare brand and used AI-generated visuals to create the campaign from concept to final edit. My focus was on maintaining visual consistency across independently generated shots while keeping the overall look natural, refined and cohesive. The edit explores softer pacing, beauty-focused sound design and minimal typography to complement the product rather than overpower it. Particular attention was given to shot selection, transitions, music and visual rhythm to create the polished feel commonly associated with premium skincare advertising. This project was an exercise in combining AI-assisted content creation with traditional post-production, while keeping the creative direction and final storytelling driven by editorial choices.
- Assistant Editor
- Colourist
- Post-Production
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