Sample Insurance AD

This is a self-initiated 10s insurance ad created as a portfolio practice piece, using stock footage to simulate a real-world commercial editing workflow.

I intentionally worked with pre-existing stock footage to challenge myself to build a cohesive narrative from shots that were not originally filmed for the same campaign. The focus was on selecting visuals that matched in energy and tone, creating momentum through fast-paced editing, sound design, music and pacing, while shaping the footage into a concise commercial.