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I'm a results-driven Web3 Marketing Specialist focused on campaign management, content strategy, and cross-functional collaboration. I’ve grown daily active users to 50K and boosted organic Twitter followers to 15K, delivering measurable growth through data-driven GTM plans and compelling content. Based in Dehradun, India, I thrive in fast-paced crypto/tech environments and enjoy turning complex concepts into engaging narratives that drive user acquisition and retention.…I'm a results-driven Web3 Marketing Specialist focused on campaign management, content strategy, and cross-functional collaboration. I’ve grown daily active users to 50K and boosted organic Twitter followers to 15K, delivering measurable growth through data-driven GTM plans and compelling content. Based in Dehradun, India, I thrive in fast-paced crypto/tech environments and enjoy turning complex concepts into engaging narratives that drive user acquisition and retention.

Shivali Krishali

Marketing Strategist, Product Marketer, Growth Marketer, +3

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I'm a results-driven Web3 Marketing Specialist focused on campaign management, content strategy, and cross-functional collaboration. I’ve grown daily active users to 50K and boosted organic Twitter followers to 15K, delivering measurable growth through data-driven GTM plans and compelling content. Based in Dehradun, India, I thrive in fast-paced crypto/tech environments and enjoy turning complex concepts into engaging narratives that drive user acquisition and retention.…I'm a results-driven Web3 Marketing Specialist focused on campaign management, content strategy, and cross-functional collaboration. I’ve grown daily active users to 50K and boosted organic Twitter followers to 15K, delivering measurable growth through data-driven GTM plans and compelling content. Based in Dehradun, India, I thrive in fast-paced crypto/tech environments and enjoy turning complex concepts into engaging narratives that drive user acquisition and retention.

Available to hire

I’m a results-driven Web3 Marketing Specialist focused on campaign management, content strategy, and cross-functional collaboration. I’ve grown daily active users to 50K and boosted organic Twitter followers to 15K, delivering measurable growth through data-driven GTM plans and compelling content.

Based in Dehradun, India, I thrive in fast-paced crypto/tech environments and enjoy turning complex concepts into engaging narratives that drive user acquisition and retention.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Remote Marketing Manager at LaunchNodes

April 1, 2025 - April 1, 2025

Built GTM strategies for validator growth and impact staking; created user targeting content and product explainers; ran Reddit ads and managed paid outreach across platforms; conducted in-depth NGO partner research to craft trust-led messaging; planned USP-focused campaigns through competitive analysis; collaborated with product and sales to improve campaign execution efficiency by 15%; contributed to the growth team's sign-up and spot trading campaigns, boosting user activity and engagement.

Product Marketing Specialist - Tiamonds (RWA) at LCX, Gurugram

November 1, 2024 - November 1, 2024

Executed targeted campaigns on tokenization and RWAs, increasing user acquisition by 40% through localized strategies aligned with market-specific needs; developed and optimized content including industry insights, social trends, emails, and websites, boosting SEO rankings and user engagement by 30%; implemented robust campaign tracking and analytics, improving decision-making effectiveness by 25% and optimizing marketing spend; strategized GTM and engagement campaigns, increasing user interactions via tailored content for local audiences.

Content Writer - Centralized Exchange at LCX, Gurugram

March 1, 2023 - March 1, 2023

Created targeted content achieving a 40% increase in article share rates and driving growth in organic traffic; enhanced content credibility by using accurate, locally relevant information and insights.

Content Writer at Trodl (Remote)

February 1, 2022 - February 1, 2022

Conducted market segmentation, improving campaign precision and increasing marketing ROI by 25%; crafted engaging social media content, driving a significant rise in user interaction and brand presence across channels.

Content Writer at NFTCALLY

September 1, 2022 - September 1, 2022

Analyzed competitor and market trends, refining GTM strategies that increased sales performance by 15%; implemented customer feedback loops, enhancing satisfaction and retention through quick resolution of user concerns.

Remote Marketing Manager at LaunchNodes

April 20, 2025 - April 20, 2025

Built go-to-market strategies for validator growth and impact staking; created user-targeting content and product explainer videos; ran A/B tests on Reddit ads and managed paid outreach across platforms; performed in-depth research on NGO partners to craft trust-led messaging; planned USP-focused campaigns through competitive analysis.

Product Marketing Specialist - Diamonds (RWA) at LCX, Gurugram

November 30, 2024 - November 30, 2024

Executed targeted campaigns on tokenization & RWA, increasing user acquisition by 40% through localized strategies; developed and optimized content (industry insights and trending news) across social, email, and web platforms, boosting SEO rankings and user interaction by 30%; implemented robust campaign tracking and analytics, enhancing decision-making by 25%; strategized GTM & engagement campaigns; collaborated cross-functionally with product and sales; improved campaign efficiency by 15%; supported growth initiatives for sign-ups and spot-trading campaigns driving 30% higher user activity; contributed to the DEX Aggregator launch content.

Content Writer - Centralized Exchange at LCX, Gurugram

March 31, 2023 - March 31, 2023

Created targeted content achieving a 40% increase in article share rates and growth in organic traction; enhanced content credibility by using accurate, locally relevant information.

Remote Content Writer at NFTcally

September 30, 2022 - September 30, 2022

Analyzed competitor and market trends, refining GTM strategies that increased sales performance by 15%; implemented customer feedback loops, boosting satisfaction and retention through quick resolution of user concerns.

Remote Content Writer at Trodl

February 28, 2022 - February 28, 2022

Conducted market segmentation, improving campaign precision and increasing marketing ROI by 25%; crafted engaging social media content, driving a significant increase in user interaction and brand presence.