Hi, I’m Shivali! I am a freelance designer based in London, with 6 years of experience. Throughout my career, I have collaborated with a diverse clientele on a wide range of projects. With a background in working with design agencies and as an in-house graphic designer, I bring a wealth of expertise in branding, marketing collateral creations and website design. I also explore motion graphics in the form of logo reveals and short-form videos. Embracing the advancements in artificial intelligence, I am actively integrating these technologies into my practice to enhance outcomes for my clients.…

ShivaliPatel

Hi, I’m Shivali! I am a freelance designer based in London, with 6 years of experience. Throughout my career, I have collaborated with a diverse clientele on a wide range of projects. With a background in working with design agencies and as an in-house graphic designer, I bring a wealth of expertise in branding, marketing collateral creations and website design. I also explore motion graphics in the form of logo reveals and short-form videos. Embracing the advancements in artificial intelligence, I am actively integrating these technologies into my practice to enhance outcomes for my clients.…

Available to hire

Hi, I’m Shivali! I am a freelance designer based in London, with 6 years of experience. Throughout my career, I have collaborated with a diverse clientele on a wide range of projects. With a background in working with design agencies and as an in-house graphic designer, I bring a wealth of expertise in branding, marketing collateral creations and website design. I also explore motion graphics in the form of logo reveals and short-form videos.

Embracing the advancements in artificial intelligence, I am actively integrating these technologies into my practice to enhance outcomes for my clients.

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Language

English
Fluent
Gujarati
Advanced

Work Experience

Add your work experience history here.

Education

Add your educational history here.

Qualifications

Member of the International Society of Typographic Designers
June 30, 2019
Accredited a membership to a group of like minded designers

Industry Experience

Non-Profit Organization, Financial Services, Professional Services
    uniE621 Exploring the Development of Typography - Type Figures Exhibition
    ‘Type Figures’ is an exhibition design on the development of typography. Using a range of environmental interactions and digital platforms the exhibition explores multiple aspects within the subject area, such as printing technologies and letter-forms. Each room within the proposed exhibition space contains either a physical or screen-based interaction. The screen interactions within the rooms are to engage users and supplement the understanding of the information displayed within the physical environments. The visual identity for the exhibition includes a range of print collateral… exhibition guide, poster, interactive ticket, and environmental posters. graphicdesigner exhibitiondesign popupbanner branding designer marketingmaterial marketingcollateral marketingdesign…
    uniE621 Publication Design for a Well-Know Piece of Literature - Ulysses
    The premise of this International Society of Typographic Designers (ISTD) brief was to take a one sentence monologue, consisting of 4,391 words, and visually interpret the text in an innovative manner, to draw the attention of the reader, to engage them with a complex work of writing. This daunting piece of text, ‘Penelope’, is a stream of consciousness thus containing no punctuation and possible areas of grammatical mistakes. My approach to this brief was to create a publication where I would break down the text into legible sections that would allow the user to read the text without being overwhelmed, through the use of exploratory typographic form. This project led to an awarded ISTD Membership in 2019. graphicdesigner bookdesign catalogue publicationdesign…
    uniE621 Brochure design for a Luxury Hotel and Spa - Danesfield House
    The premises of this project was to create an engaging layout for a promotional brochure to be used at a luxury hotel and spa at Danesfield House. The clean and elegant layout is created to reflect the prestige feeling of the hotel and spa. To add to the luxury a feel, a modern italicised serif font is used to further convey this feeling. The bold colour palette compliments the overall design as the bronze gold is used sparingly throughout the brochure. graphicdesigner designer brochure brochuredesign marketingcollateral marketingmaterial marketing…
    uniE621 Website Design and Development for a Wills and Probate Service - KBMD Probate
    KBMD Probate is based in North West London where they aid their clients with their probate and wills service. This sub-company was derived from their main accountancy firm KBMD. Towards the end of 2022, the founder of the company reached out to re-design their Probate website. After analysis on their old one page website, there were many functional and aesthetic errors with the website, from colour contrast and branded elements. The parameters of the brief was to re-design the website using the brand assets that were provided. The new website now allows the users to easily navigate throughout the website whilst prompting them to get in touch to find out how KBMD Probates’ can assist. webdesigner webdevelopment website squarespace…
    uniE621 Brand Identity for Commercial and Investment Mortgage Lenders, Spot Funding
    Based in London, Spot Funding is a team of experts in commercial and investment mortgages. In 2020, they launched the company and they reached out to us to create their brand identity. The core values of the brand are: honesty, trustworthiness and accountability. The minimal brand identity reflects these values whilst the colour palette aids to evoke these emotions further. The circle is used to highlight the verb ‘Spot’ so that the identity can be clearly seen and recognised. We’ve used the circle as a brand element, where it can be used as a frame for images to raise brand awareness. As the company grows, they are expected to attend trade shows, hence the branded marketing collateral has been created to maximise there reach to their customers and lenders. graphicdesigner branding webdesigner designer branddesigner visualidentity…
    uniE621 Brand Identity for a Mortgage, Protection and Wills Company, Fortress Financial
    Fortress Financial is a start-up based in North West London where they assist their clients with mortgages, wills and protection needs. At the start of 2023, the founder reached out to rebrand the company as their old identity was no longer represented the company values. The rebrand entailed a fresh and adaptive identity that can be used across multiple touch points, specifically for marketing collateral. The new identity portrays confidence, trustworthiness and security by closely stacking the two ‘F’s’ in the logo icon. To tie the whole brand together, we’ve paired the logo icon with a clean and modern geometric sans-serif font. Our dominant brand colour, Midnight Blue, was drawn from the previous identity so there was some cohesion between the new and old. However, to keep the palette bold, we introduced the Golden Yellow and Washed Grey, which provides a corporate yet playful palette. graphicdesigner branding webdesigner logo designer branddesigner visualidentity…

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