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I'm a growth and brand strategist with over 5 years of experience working in fintech, education, and proptech sectors. I pride myself on my ability to drive integrated campaigns that resonate with audiences and accelerate growth. My journey has taken me across India and Singapore, and I thrive in fast-paced environments where data-informed decision-making is paramount. I'm excited to continue my career in dynamic settings and contribute meaningfully to innovative projects. In my previous roles, I’ve successfully increased website traffic, improved lead conversion rates, and built vibrant online communities. Collaboration with cross-functional teams has allowed me to refine brand positioning and foster customer trust in regulated categories. I look forward to taking on new challenges and continuing to make a positive impact in the industries I serve.…I'm a growth and brand strategist with over 5 years of experience working in fintech, education, and proptech sectors. I pride myself on my ability to drive integrated campaigns that resonate with audiences and accelerate growth. My journey has taken me across India and Singapore, and I thrive in fast-paced environments where data-informed decision-making is paramount. I'm excited to continue my career in dynamic settings and contribute meaningfully to innovative projects. In my previous roles, I’ve successfully increased website traffic, improved lead conversion rates, and built vibrant online communities. Collaboration with cross-functional teams has allowed me to refine brand positioning and foster customer trust in regulated categories. I look forward to taking on new challenges and continuing to make a positive impact in the industries I serve.

SHIVANI SHARMA

Growth Marketer, Brand Strategist, Marketing Strategist, +2

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I'm a growth and brand strategist with over 5 years of experience working in fintech, education, and proptech sectors. I pride myself on my ability to drive integrated campaigns that resonate with audiences and accelerate growth. My journey has taken me across India and Singapore, and I thrive in fast-paced environments where data-informed decision-making is paramount. I'm excited to continue my career in dynamic settings and contribute meaningfully to innovative projects. In my previous roles, I’ve successfully increased website traffic, improved lead conversion rates, and built vibrant online communities. Collaboration with cross-functional teams has allowed me to refine brand positioning and foster customer trust in regulated categories. I look forward to taking on new challenges and continuing to make a positive impact in the industries I serve.…I'm a growth and brand strategist with over 5 years of experience working in fintech, education, and proptech sectors. I pride myself on my ability to drive integrated campaigns that resonate with audiences and accelerate growth. My journey has taken me across India and Singapore, and I thrive in fast-paced environments where data-informed decision-making is paramount. I'm excited to continue my career in dynamic settings and contribute meaningfully to innovative projects. In my previous roles, I’ve successfully increased website traffic, improved lead conversion rates, and built vibrant online communities. Collaboration with cross-functional teams has allowed me to refine brand positioning and foster customer trust in regulated categories. I look forward to taking on new challenges and continuing to make a positive impact in the industries I serve.

Available to hire

I’m a growth and brand strategist with over 5 years of experience working in fintech, education, and proptech sectors. I pride myself on my ability to drive integrated campaigns that resonate with audiences and accelerate growth. My journey has taken me across India and Singapore, and I thrive in fast-paced environments where data-informed decision-making is paramount. I’m excited to continue my career in dynamic settings and contribute meaningfully to innovative projects.

In my previous roles, I’ve successfully increased website traffic, improved lead conversion rates, and built vibrant online communities. Collaboration with cross-functional teams has allowed me to refine brand positioning and foster customer trust in regulated categories. I look forward to taking on new challenges and continuing to make a positive impact in the industries I serve.

Skills

Copywriting

Instagram

Twitter Ads

Experience Level

Copywriting

Expert

Instagram

Expert

Twitter Ads

Expert

Work Experience

Marketing, Content & Growth Strategy at PROPSELLER

July 1, 2025 - December 1, 2025

Supported digital growth and acquisition initiatives for a consumer proptech platform, contributing to a 40% increase in qualified leads through content, performance optimization, and CRO efforts. Worked closely with sales and product teams to analyze funnel performance and improve lead-to-conversion efficiency. Supported GTM planning and campaign execution for new offerings, aligning messaging with business priorities.

Programme Manager, Marketing at MASTERS' UNION

March 1, 2024 - July 1, 2024

Led brand and marketing initiatives for a fast-scaling education institution, driving 30% growth in inbound interest across priority programmes. Executed integrated campaigns across content, social, and partnerships to support admissions and brand visibility. Worked closely with founders and leadership to refine positioning and ensure consistency across digital touchpoints.

Digital Marketing Lead at SMARTECH LABS

June 1, 2023 - March 1, 2024

Built and led a digital marketing function from the ground up, contributing to ~30% revenue growth through content-led and performance-driven initiatives. Designed targeted digital outreach programs to support B2B client acquisition. Implemented performance tracking and social listening frameworks to improve campaign effectiveness.

Brand & Growth Marketing at FI MONEY

June 1, 2021 - June 1, 2023

Drove integrated brand and growth initiatives for a consumer fintech, contributing to 60% growth in website traffic and a 25% lift in product feature adoption. Built and scaled owned social communities to 250K+ followers. Partnered cross-functionally with teams to strengthen brand trust and customer engagement in a regulated category.