For Sureshot Cyberservices we ran two paid advertising campaigns across Google and Meta platforms between November 2023 and April 2025, targeting IT decision-makers and SME business owners in India. On Google, a total budget of Rs. 45,000 was deployed across Search and Display ads — Search ads focused on high-intent keywords such as “cyber security services india” and “network security bhopal”, generating 2,240 clicks at a 3.59% CTR and 61 conversions at Rs. 491 per lead, while Display ads reached a broader audience of 62,200 impressions at a lower CPC of Rs. 8.30. On Meta, a budget of Rs. 38,000 was split across Facebook and Instagram targeting three audience layers — cold IT managers and CTO-level professionals, cold SME business owners aged 25–55, and a warm retargeting audience of website visitors from the last 30 days, which delivered the strongest results at a 5.4% CTR; video ads outperformed all other formats with an engagement score of 62/100, and the two platforms combined generated 64 leads at an average cost of Rs. 594 per lead. Across both channels, the campaigns collectively spent Rs. 83,000, reached over 342,900 unique users, and delivered 151 qualified leads at a blended average cost of Rs. 550 per lead.