Created digitally pleasing beauty and lifestyle content for Instagram and YouTube. Managed social media ads and campaigns. Shot and edited videos using Adobe Premiere Pro and Luma Fusion. Monitored audience insights and analytics to attract audience.

Digital Marketing Manager at Marhababy

December 1, 2019 - October 1, 2025

Scaled social media presence from 3K to 66K followers; expanded Mailchimp database from 10K to 100K; developed content calendars, SEO-optimized content, and interactive campaigns; led social media strategy across Facebook, Instagram, Twitter, and LinkedIn; managed partnerships with Carrefour, Spinneys, and Souq.com; oversaw client communications and brand events; monitored metrics and optimized marketing efforts.

Content Head at Buyflee.pk

March 1, 2016 - October 1, 2025

Created and maintained website content, blogs, and social media posts; managed company pages on Facebook, Twitter, and other platforms; optimized content with Google Keywords and Google Ads; planned and implemented social marketing campaigns; developed guidelines and managed user-generated content contributions; coordinated newsletters.

Owner - Managing Director at Rivaaj By Shizah

January 1, 2016 - October 1, 2025

Established and grew the fashion brand, defining its identity, target audience, and market positioning. Built and optimized an online store, managing product listings, pricing strategies, and user experience to drive conversions. Created and executed marketing campaigns, leveraging social media, influencer partnerships, paid ads, and SEO to boost brand visibility and sales. Selected, sourced, and negotiated with suppliers to maintain a high-quality, trend-driven product lineup. Delivered exceptional customer service, managed inquiries, and built loyalty through personalized shopping experiences. Monitored sales performance, analyzed trends, and implemented strategies to maximize profitability and expand market reach. Handled budgeting, inventory control, and logistics to ensure seamless business operations and financial sustainability.