I am a commercially aware Embedded Firmware & Electronics Engineer with over 20 years of development experience in design consultancy and product development roles. I have led hardware and firmware development across multiple projects, from concept through certification and mass production. I thrive in collaborative environments and enjoy turning complex requirements into robust wireless solutions, with hands-on experience across STM32, MSP430, PIC, LoRaWAN, BLE, NFC, OTA updates, and regulatory certifications.

S Ali

I am a commercially aware Embedded Firmware & Electronics Engineer with over 20 years of development experience in design consultancy and product development roles. I have led hardware and firmware development across multiple projects, from concept through certification and mass production. I thrive in collaborative environments and enjoy turning complex requirements into robust wireless solutions, with hands-on experience across STM32, MSP430, PIC, LoRaWAN, BLE, NFC, OTA updates, and regulatory certifications.

Available to hire

I am a commercially aware Embedded Firmware & Electronics Engineer with over 20 years of development experience in design consultancy and product development roles. I have led hardware and firmware development across multiple projects, from concept through certification and mass production. I thrive in collaborative environments and enjoy turning complex requirements into robust wireless solutions, with hands-on experience across STM32, MSP430, PIC, LoRaWAN, BLE, NFC, OTA updates, and regulatory certifications.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Embedded Firmware & Electronics Consultant at Independent Consultant
December 1, 2017 - November 6, 2025
Lead end-to-end product development across firmware, hardware, and manufacturing for multiple clients. Responsibilities included hardware and firmware design, prototyping, liaison with manufacturers, and enabling certifications (RED, LoRa Alliance). Developed PoC systems, production test firmware, and C# test jigs to support mass manufacturing.
Senior Embedded Hardware & Firmware Engineer at Digital Barriers PLC
December 31, 2017 - December 31, 2017
Cross-functional role involving firmware and hardware development for ultra-low-power wireless networks (UGS). Designed self-forming, self-healing networks for ARM Cortex-M4, developed network protocols and testing utilities in C#, and implemented OTA firmware upgrades and multi-processor architectures; contributed to multiple RF and sensor PCBs.
Senior Electronics Engineer at Wireless Measurement Ltd
March 31, 2012 - March 31, 2012
End-to-end development for cellular electricity metering devices, ZigBee gateways (Modbus/ZigBee bridges), wireless sensor networks, and production test jigs; led hardware and firmware design, system architecture planning, and certification readiness.
Design Engineer at Comcept (Pvt) Ltd
March 31, 2007 - March 31, 2007
Contributed to VoIP hardware projects, designing ARM-based boards and SLIC/DAA interfaces, Linux-based control modules, and telecom hardware prototypes for MIPS-based systems.
Design Engineer at And Or Logic Pvt Ltd
March 31, 2006 - March 31, 2006
Early career role designing PABX firmware and encryption units; firmware development for ARM7 and DSP boards, interfacing with FPGA, LCD, storage, and keypad.
Design Engineer at And Or Logic Private Limited
March 1, 2006 - March 1, 2006
Firmware and hardware development for PABX systems; MSP430 firmware for SLIC & PSTN interfaces; ARM7 firmware development for the main controller; DSP board drivers.
Design Engineer at Comcept (Pvt) Ltd
March 1, 2007 - March 1, 2007
VoIP system development on Linux-based boards; ARM-based VoIP hardware integration with SLIC/DAA interfaces; hardware bring-up and firmware development.
Senior Electronics Engineer at Wireless Measurement Limited
March 1, 2012 - March 1, 2012
Led end-to-end hardware and firmware development for multiple wireless devices (metering, ZigBee gateways, wireless sensors) with a focus on low-power design, compliance, and integration. Designed PCBs (KiCad) and firmware for STM32-based targets; produced production test jig software for mass manufacturing.
Senior Embedded Software Engineer at Digital Barriers PLC
December 1, 2017 - December 1, 2017
Developed ultra-low-power wireless networks (UGS) including protocol design and firmware for ARM Cortex-M4; created network testing utilities in C#; implemented over-the-air firmware upgrades; contributed to multiple RF/sensor PCB designs.
Embedded Firmware & Electronics Consultant at Self-employed / Tekuest
December 1, 2017 - November 6, 2025
Independent design consultant delivering LoRaWAN, BLE, NFC and other wireless firmware/hardware projects; led production tests, certifications (RED, FCC, ATEX, LoRa Alliance), and trial deployments; built PoC systems using TTN and TagoIO; developed test jig software in C# and supported client portals.

Education

Add your educational history here.

Qualifications

Bachelor of Engineering (B.E.), Electrical Engineering (Electronics & Communication)
January 11, 2030 - January 1, 2003
RED, FCC and ATEX compliant design certification
January 11, 2030 - November 6, 2025
LoRa Alliance certification
January 11, 2030 - November 6, 2025
Bachelor of Engineering (B.E.) in Electrical Engineering
January 11, 2030 - January 1, 2003
RED Certification
January 11, 2030 - November 6, 2025
FCC Certification
January 11, 2030 - November 6, 2025
ATEX Certification
January 11, 2030 - November 6, 2025
LoRa Alliance Certification
January 11, 2030 - November 6, 2025

Industry Experience

Telecommunications, Software & Internet, Manufacturing, Professional Services, Other, Computers & Electronics