Sr. Visual Communication Manager at Zinus Inc.

• Developed and executed digital-first designs to explain brand campaigns, including digital asset creation, ensuring brand consistency and maximizing engagement across all digital channels, with a strong emphasis on reviewing final designs for quality and alignment. • Collaborated with stakeholders and subject matter experts to conceptualize and execute compelling brand storytelling for presentations and other marketing collateral. • Utilized skills as a visual storyteller to provide day-to-day support for reports and monthly share-outs. • Managed the design process from initial concept to final delivery and hand-off on assigned projects, including user testing where applicable. • Oversaw the design, wireframing, and creation of visually stunning and innovative landing pages, web, and mobile pages by reviewing and ensuring adherence to branding and style guidelines, enhancing overall quality and consistency through iterative feedback and revisions. • Communicated efficiently with internal and external stakeholders to fulfill design concepts and deliverables on time. • Assisted with and led photo and video shoot plans as needed. • Built and maintained strong cross-functional relationships across teams. • Followed and maintained brand identity standards and process guides, contributing to the evolution of design systems for consistent asset application. • Led the creation of product catalogs and presentations for buyer meetings, collaborating with Strategic Planning, MD, and Sales to deliver unified brand messages. • Provided mentorship and guidance to other designers, as needed. • Supported marketing team on other tasks, as required.

Sr. Visual Communication Manager at Mellow Home Inc.

Led development of a comprehensive product imagery strategy for online marketplaces, driving consistency across channels and supporting high-visibility product rankings. Directed multimedia projects (motion graphics, stop motion, product demos) to enhance brand storytelling and ensured brand identity across paid media and email campaigns.

Creative Dept. Manager & Graphic Designer at Gesin USA Inc.

Managed end-to-end creative processes from concept to delivery, leading a design team and coordinating US-China collaboration. Oversaw packaging design and product photography, and maintained brand identity through design systems and cross-functional alignment.

Graphic Designer at Copy Pacific

Developed marketing materials (brochures, web content) and led sub-brand graphic profiles; designed layouts for print and digital media; managed desktop publishing and proofs to ensure brand consistency and high-quality output.

Seasonal Design Associate at Minted

Produced high volumes of greeting card layouts with a customer-centric focus; performed quality checks for proofs; maintained efficiency under tight deadlines.