I’m a Shopify growth partner helping ambitious brands scale smarter and increase profits by optimising their tech, retention, and customer journey.
With 10+ years of experience in digital strategy and development, I’ve worked with companies of all sizes – from fast-growing startups to established enterprise brands.
Currently leaning into AI to streamline processes, unlock insights, and create smarter growth strategies.
Always learning, always adapting – tech never stands still.
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This Italian beauty brand was scaling fast across Europe but struggling with conversions despite massive traffic growth. I was asked to help and joined as their Technical Lead, taking ownership of their entire expansion strategy for Shopify.
What I led:
✓ Built strategic technical roadmap for 4 market expansion
✓ Implemented localised A/B testing protocols for each country
✓ Redesigned PDP and cart experience based on user behaviour data
✓ Set up proper dev workflows connecting France, Germany, Spain, and UK
✓ Optimised site performance to top 20% of Shopify Plus stores
✓ Rolled out country-specific payment gateways and VAT systems
Results I delivered in 6 months:
Germany: +65% conversion rate
Average +27% improvement across all markets
+18% AOV despite aggressive discount strategies
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