Joe Barr

VerifiedAvailable to hire
  • Spain
  • 5.0
  • 1 project

I’m a Shopify growth partner focused on CRO and improving customer experiences for Shopify and Shopify Plus stores, helping ambitious brands turn their websites into revenue-driving machines.

About

I’m a Shopify growth partner focused on CRO and improving customer experiences for Shopify and Shopify Plus stores, helping ambitious brands turn their websites into revenue-driving machines. I optimise conversion rates, refine the customer journey, and integrate the right tools to streamline operations and boost long-term profitability.

Languages

  • EnglishFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Consumer Goods
  • Travel & Hospitality
  • Wholesale & Distribution
  • Retail
  • Software & Internet
  • Professional Services

More experts

Projects · 1

This Italian beauty brand was scaling fast across Europe but struggling with conversions despite massive traffic growth. I was asked to help and joined as their Technical Lead, taking ownership of their entire expansion strategy for Shopify.

What I led:
✓ Built strategic technical roadmap for 4 market expansion
✓ Implemented localised A/B testing protocols for each country
✓ Redesigned PDP and cart experience based on user behaviour data
✓ Set up proper dev workflows connecting France, Germany, Spain, and UK
✓ Optimised site performance to top 20% of Shopify Plus stores
✓ Rolled out country-specific payment gateways and VAT systems

Results I delivered in 6 months:

Germany: +65% conversion rate
Average +27% improvement across all markets
+18% AOV despite aggressive discount strategies

Shopify - European beauty brand expansion: 65% Conversion rate growth across 4 markets
  • Conversion Rate Optimization Expert
  • eCommerce Developer
  • Project Manager
  • +1

Work experience· 7 roles

Founder · Digital FreshJan 2023 – Present · 3 yrs 11 mos

https://digitalfresh.io is a small Shopify studio. Senior Shopify expertise across strategy, development and optimisation. We work with brands as a long-term partner, or on focused projects where we can make a difference.

Founder & Tech Lead · Digital FreshMay 2022 – Aug 2025 · 3 yrs 4 mos

Shopify growth partner helping ambitious ecommerce brands scale smarter and increase profits by focusing on CRO, retention, and tech strategy. Supports brands when scaling fast or moving from other platforms, ensuring Shopify works harder for their business through improvements to conversion rates, customer journey optimisation, and integration of appropriate tools to streamline growth operations.

Client Director · Pitch121May 2020 – Feb 2021 · 10 mos

Led client work for a model combining inbound content marketing with a direct outbound sales approach to generate high-value opportunities. Positioned the service as the middle ground between staying in front of mind through content and adding value through direct outreach at the right time and in the right way.

Founder · MintyGOMar 2019 – Dec 2022 · 3 yrs 10 mos
Self-employed · Amazon FBAJul 2017 – Sep 2019 · 2 yrs 3 mos
Group Senior Key Account Manager · Marcus Evans GroupJan 2015 – May 2017 · 2 yrs 5 mos
Co-Founder · Roomsby.comJan 2012 – Dec 2014 · 3 yrs

Education

· South East Essex BND, ICT Practitioners2003 – 2005

Certifications and awards· 5

Shopify Development Verified Skill Badge2026 – 2028
Shopify Solution Planning: Verified Skill Badge2026 – 2028
Google Ads Fundamentals2030 – 2026
Gorgias Partner Academy | AI for Customer Experience2030 – 2026

Testimonials · 5.0 from 1 review

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