I’m a Shopify growth partner focused on CRO and improving customer experiences for Shopify and Shopify Plus stores, helping ambitious brands turn their websites into revenue-driving machines. I optimise conversion rates, refine the customer journey, and integrate the right tools to streamline operations and boost long-term profitability.…

Joe Barr

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I’m a Shopify growth partner focused on CRO and improving customer experiences for Shopify and Shopify Plus stores, helping ambitious brands turn their websites into revenue-driving machines. I optimise conversion rates, refine the customer journey, and integrate the right tools to streamline operations and boost long-term profitability.…

Available to hire

I’m a Shopify growth partner focused on CRO and improving customer experiences for Shopify and Shopify Plus stores, helping ambitious brands turn their websites into revenue-driving machines. I optimise conversion rates, refine the customer journey, and integrate the right tools to streamline operations and boost long-term profitability.

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Skills

Experience Level

Shopify
Expert
Web Design
Expert
Hotjar
Expert
JavaScript
Expert
Klaviyo
Expert
Microsoft Clarity
Expert
SEO
Expert
ChatGPT
Expert
Claude
Expert
CRM
Intermediate
Google Ads
Intermediate
Figma
Intermediate
Airtable
Intermediate
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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Founder at Digital Fresh
January 1, 2023 - Present
https://digitalfresh.io is a small Shopify studio. Senior Shopify expertise across strategy, development and optimisation. We work with brands as a long-term partner, or on focused projects where we can make a difference.
Founder & Tech Lead at Digital Fresh
May 1, 2022 - August 31, 2025
Shopify growth partner helping ambitious ecommerce brands scale smarter and increase profits by focusing on CRO, retention, and tech strategy. Supports brands when scaling fast or moving from other platforms, ensuring Shopify works harder for their business through improvements to conversion rates, customer journey optimisation, and integration of appropriate tools to streamline growth operations.
Client Director at Pitch121
May 1, 2020 - February 28, 2021
Led client work for a model combining inbound content marketing with a direct outbound sales approach to generate high-value opportunities. Positioned the service as the middle ground between staying in front of mind through content and adding value through direct outreach at the right time and in the right way.
Founder at MintyGO
March 1, 2019 - December 31, 2022
Founded and led a B2B web design and development agency specialised in WordPress and digital strategy. Worked with clients including SaaS and businesses in finance and insurance such as UNNAX, OKTO, Coverys, and Lloyds. Later shifted focus more toward ecommerce brands and wound down MintyGO to start Digital Fresh while continuing to support a smaller number of past clients.
Self-employed at Amazon FBA
July 1, 2017 - September 30, 2019
Ran an Amazon FBA venture covering product research, sourcing, listing optimisation, and PPC campaigns. Gained fast learning from experience and setbacks, including an account ban that ended the activity.
Group Senior Key Account Manager at Marcus Evans Group
January 1, 2015 - May 31, 2017
Managed international accounts for solution providers and investment specialists focused on penetrating the Global Family Office market. Responsible for maintaining strategic prospect relationships, handling CRM, new business development, and supporting junior trainees by aligning offerings with client needs and concerns.
Co-Founder at Roomsby.com
January 1, 2012 - December 31, 2014
Co-founded Roomsby.com (details not provided in the resume beyond the co-founder role).

Education

at South East Essex BND, ICT Practitioners
January 1, 2003 - January 1, 2005

Qualifications

Shopify Development Verified Skill Badge
March 9, 2026 - March 9, 2028
Shopify Solution Planning: Verified Skill Badge
July 27, 2026 - July 27, 2028
Google Ads Fundamentals
January 11, 2030 - August 27, 2026
Gorgias Partner Academy | AI for Customer Experience
January 11, 2030 - August 27, 2026
Klaviyo product certificate
January 11, 2030 - August 27, 2026

Industry Experience

Consumer Goods, Travel & Hospitality, Wholesale & Distribution, Retail, Software & Internet, Professional Services
    Shopify - European beauty brand expansion: 65% Conversion rate growth across 4 markets

    This Italian beauty brand was scaling fast across Europe but struggling with conversions despite massive traffic growth. I was asked to help and joined as their Technical Lead, taking ownership of their entire expansion strategy for Shopify.

    What I led:
    ✓ Built strategic technical roadmap for 4 market expansion
    ✓ Implemented localised A/B testing protocols for each country
    ✓ Redesigned PDP and cart experience based on user behaviour data
    ✓ Set up proper dev workflows connecting France, Germany, Spain, and UK
    ✓ Optimised site performance to top 20% of Shopify Plus stores
    ✓ Rolled out country-specific payment gateways and VAT systems

    Results I delivered in 6 months:

    Germany: +65% conversion rate
    Average +27% improvement across all markets
    +18% AOV despite aggressive discount strategies