Shopify - European beauty brand expansion: 65% Conversion rate growth across 4 markets

This Italian beauty brand was scaling fast across Europe but struggling with conversions despite massive traffic growth. I was asked to help and joined as their Technical Lead, taking ownership of their entire expansion strategy for Shopify.

What I led:
✓ Built strategic technical roadmap for 4 market expansion
✓ Implemented localised A/B testing protocols for each country
✓ Redesigned PDP and cart experience based on user behaviour data
✓ Set up proper dev workflows connecting France, Germany, Spain, and UK
✓ Optimised site performance to top 20% of Shopify Plus stores
✓ Rolled out country-specific payment gateways and VAT systems

Results I delivered in 6 months:

Germany: +65% conversion rate
Average +27% improvement across all markets
+18% AOV despite aggressive discount strategies