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I'm Shoury Sharma, an independent electronic music producer and multi-hyphenate in Dehradun, India. I operate as a producer, A&R, label operator, and content creator, giving me dual fluency in both the creative and business sides of music. I produce across 14+ genres, post engaging Reels every other day, and understand how labels run UGC campaigns on TikTok and Discord. I can manage the full release lifecycle—from A&R and track selection to mastering briefs, distributor uploads, and social rollout—and I'm open to relocation or remote opportunities. I'm not looking for a comfortable job. I'm building XooFa, my self-managed label, and I can apply an artist-development mindset to grow other artists on a roster. I post consistent content, craft promo assets, and pitch to labels with a data-driven approach.…I'm Shoury Sharma, an independent electronic music producer and multi-hyphenate in Dehradun, India. I operate as a producer, A&R, label operator, and content creator, giving me dual fluency in both the creative and business sides of music. I produce across 14+ genres, post engaging Reels every other day, and understand how labels run UGC campaigns on TikTok and Discord. I can manage the full release lifecycle—from A&R and track selection to mastering briefs, distributor uploads, and social rollout—and I'm open to relocation or remote opportunities. I'm not looking for a comfortable job. I'm building XooFa, my self-managed label, and I can apply an artist-development mindset to grow other artists on a roster. I post consistent content, craft promo assets, and pitch to labels with a data-driven approach.

Shoury Sharma

Music Producer, Music Composer, Audio Engineer, +7

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I'm Shoury Sharma, an independent electronic music producer and multi-hyphenate in Dehradun, India. I operate as a producer, A&R, label operator, and content creator, giving me dual fluency in both the creative and business sides of music. I produce across 14+ genres, post engaging Reels every other day, and understand how labels run UGC campaigns on TikTok and Discord. I can manage the full release lifecycle—from A&R and track selection to mastering briefs, distributor uploads, and social rollout—and I'm open to relocation or remote opportunities. I'm not looking for a comfortable job. I'm building XooFa, my self-managed label, and I can apply an artist-development mindset to grow other artists on a roster. I post consistent content, craft promo assets, and pitch to labels with a data-driven approach.…I'm Shoury Sharma, an independent electronic music producer and multi-hyphenate in Dehradun, India. I operate as a producer, A&R, label operator, and content creator, giving me dual fluency in both the creative and business sides of music. I produce across 14+ genres, post engaging Reels every other day, and understand how labels run UGC campaigns on TikTok and Discord. I can manage the full release lifecycle—from A&R and track selection to mastering briefs, distributor uploads, and social rollout—and I'm open to relocation or remote opportunities. I'm not looking for a comfortable job. I'm building XooFa, my self-managed label, and I can apply an artist-development mindset to grow other artists on a roster. I post consistent content, craft promo assets, and pitch to labels with a data-driven approach.

Available to hire

I’m Shoury Sharma, an independent electronic music producer and multi-hyphenate in Dehradun, India. I operate as a producer, A&R, label operator, and content creator, giving me dual fluency in both the creative and business sides of music. I produce across 14+ genres, post engaging Reels every other day, and understand how labels run UGC campaigns on TikTok and Discord. I can manage the full release lifecycle—from A&R and track selection to mastering briefs, distributor uploads, and social rollout—and I’m open to relocation or remote opportunities.

I’m not looking for a comfortable job. I’m building XooFa, my self-managed label, and I can apply an artist-development mindset to grow other artists on a roster. I post consistent content, craft promo assets, and pitch to labels with a data-driven approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Russian

Beginner

French

Beginner

Work Experience

Independent Artist & Self-Managed Label Operation at XooFa

January 1, 2021 - Present

Built XooFa from zero to 40,000+ monthly Spotify listeners and 800,000+ total streams — with no label infrastructure, no paid promotion, and no manager. Functioned as own A&R — selecting, developing, and pitching tracks across 15+ UK and international labels; negotiated and signed three active licensing deals; reviewed contract terms including royalties, IP ownership, net revenue definitions, and promotional obligations. Full in-house production across the entire chain: composition, arrangement, sound design, mixing, mastering, and vocal engineering in Ableton Live 12. Managed complete release cycle: production → mastering brief → distributor upload → metadata → ISRC → artwork → Spotify editorial pitch → social rollout. Built and maintained Spotify project DarkLight as a separate artist identity targeting crossover electronic audiences. Created and posted Instagram Reels every other day — Out Now content, teasers, lyric videos, and release assets. Understands UGC ca

Independent Freelance Music Producer & Audio Engineer at XooFa

January 1, 2021 - Present

Independent freelance production and audio engineering services across electronic and commercial genres. In-house production across composition, arrangement, mixing, mastering, and vocal engineering; created promotional assets and release content for clients; advised on platform pitching, visual direction, and audience targeting for release campaigns; collaborated with local and independent artists on release strategy and promotional rollout; delivered end-to-end production and file delivery to professional standards.

Founder / Operator at XooFa — Independent Artist & Self-Managed Label Operation

January 1, 2021 - Present

Built XooFa from zero to 40,000+ monthly Spotify listeners and 800,000+ total streams with no label infrastructure or paid promotion. Served as own A&R, release coordinator, and content creator; pitched tracks to 15+ UK and international labels and negotiated three active licensing deals. Managed full production pipeline (composition, arrangement, sound design, mixing, mastering, and vocal engineering in Ableton Live 12) and the complete release cycle (distributor upload, metadata, ISRC, artwork, Spotify editorial pitch, social rollout). Created and maintained a separate artist identity (DarkLight) for crossover electronic audiences and posted Instagram Reels every other day. I understand UGC campaigns and label outreach and ensure revenue and IP terms align with goals.

Freelance Music Producer & Audio Engineer at Self-employed

January 1, 2021 - Present

Provided freelance music production and audio engineering services to independent artists, covering beat production, mixing, mastering, and full track delivery; collaborated on release strategy, social content creation, and promotional rollout; delivered end-to-end production and client workflow.