Skills
Work Experience
Data Scientist / Product Analyst at GoMechanic
February 1, 2022 - July 1, 2024Built XGBoost churn and purchase-behaviour model with feature engineering across 20+ behavioural variables, improving 90-day retention by 18% and generating £150K in incremental revenue. Developed behavioural segmentation and CLV prediction model enabling targeted retention campaigns, increasing repeat purchase rate by 25% and adding £120K+ to projected customer lifetime value across high-value cohorts. Designed and ran A/B experiment on user authentication flow using two-sample proportion tests with pre-registered success metrics and sequential testing guardrails, increasing conversion rates by 50% and saving 20+ weekly engineering hours. Analysed conversion funnel performance using GA4 event data and BigQuery, identifying three key drop-off points and driving a 15% conversion lift across core product funnels. Mentored 2 junior analysts on SQL query optimisation and experiment design, embedding data science best practice across the commercial analytics function.
Data Scientist (Consultant) at Licit Professionals LLP
August 1, 2024 - September 1, 2024Built regression-based revenue forecasting model on historical financial data, achieving ~10% MAPE over a 2-year horizon and directly informing £2M+ in capital allocation decisions. Delivered executive Power BI dashboards consolidating cross-functional KPIs, replacing weekly manual reporting cycles with real-time visibility for senior leadership. Resolved ETL pipeline bottlenecks through query optimisation, cutting 5+ hours of weekly manual processing and improving downstream data accessibility by 30%.
Education
MSc Data Science and Analytics at University of Leeds
September 1, 2024 - September 1, 2025Integrated B.Tech (Mechanical) + MBA (Finance/Analytics) at Thapar Institute of Engineering and Technology
July 1, 2017 - July 1, 2022Qualifications
Skills
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