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I'm a Digital & Search Marketing Specialist with 3+ years of experience across SEO, content optimization, and paid search. I drive growth through technical SEO, on-page/off-page optimization, and cross-functional stakeholder management. I'm proficient with enterprise CMS platforms (AEM, WordPress, Prismic) and marketing tools (Ahrefs, Screaming Frog, Google Search Console, GA4, Looker Studio), with hands-on PPC experience to support SEO initiatives. I'm passionate about turning data into growth-driven content and campaigns, collaborating with product, marketing, and compliance teams to deliver measurable results and a smooth user experience.…I'm a Digital & Search Marketing Specialist with 3+ years of experience across SEO, content optimization, and paid search. I drive growth through technical SEO, on-page/off-page optimization, and cross-functional stakeholder management. I'm proficient with enterprise CMS platforms (AEM, WordPress, Prismic) and marketing tools (Ahrefs, Screaming Frog, Google Search Console, GA4, Looker Studio), with hands-on PPC experience to support SEO initiatives. I'm passionate about turning data into growth-driven content and campaigns, collaborating with product, marketing, and compliance teams to deliver measurable results and a smooth user experience.

Goh Sher Han

Marketing Strategist, Growth Marketer, Content Creator, +2

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I'm a Digital & Search Marketing Specialist with 3+ years of experience across SEO, content optimization, and paid search. I drive growth through technical SEO, on-page/off-page optimization, and cross-functional stakeholder management. I'm proficient with enterprise CMS platforms (AEM, WordPress, Prismic) and marketing tools (Ahrefs, Screaming Frog, Google Search Console, GA4, Looker Studio), with hands-on PPC experience to support SEO initiatives. I'm passionate about turning data into growth-driven content and campaigns, collaborating with product, marketing, and compliance teams to deliver measurable results and a smooth user experience.…I'm a Digital & Search Marketing Specialist with 3+ years of experience across SEO, content optimization, and paid search. I drive growth through technical SEO, on-page/off-page optimization, and cross-functional stakeholder management. I'm proficient with enterprise CMS platforms (AEM, WordPress, Prismic) and marketing tools (Ahrefs, Screaming Frog, Google Search Console, GA4, Looker Studio), with hands-on PPC experience to support SEO initiatives. I'm passionate about turning data into growth-driven content and campaigns, collaborating with product, marketing, and compliance teams to deliver measurable results and a smooth user experience.

Available to hire

I’m a Digital & Search Marketing Specialist with 3+ years of experience across SEO, content optimization, and paid search. I drive growth through technical SEO, on-page/off-page optimization, and cross-functional stakeholder management. I’m proficient with enterprise CMS platforms (AEM, WordPress, Prismic) and marketing tools (Ahrefs, Screaming Frog, Google Search Console, GA4, Looker Studio), with hands-on PPC experience to support SEO initiatives.

I’m passionate about turning data into growth-driven content and campaigns, collaborating with product, marketing, and compliance teams to deliver measurable results and a smooth user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Digital Experience & SEO Specialist (Contract) at AIA Singapore

September 1, 2024 - Present

Drove SEO performance, improving keyword rankings and reducing crawl issues in GSC from hundreds to nearly zero; Led blog content refresh (500 → 200 articles), boosting relevance, engagement, and organic visibility. Managed SEO agencies and budgets, negotiating contracts and ensuring SEO-friendly, brand-compliant recommendations. Performed on-page technical SEO in AEM including schema, meta tags, redirects, 404s, alt text, and hreflang fixes. Introduced structured FAQ strategies across product pages to improve UX and capture featured snippets. Acted as primary SEO advisor for stakeholders, aligning SEO with marketing, product, and compliance teams. Deployed Site Improve for ongoing monitoring, QA, and technical health tracking. Gained hands-on PPC / Google Search Ads experience supporting paid campaigns to complement SEO initiatives.

SEO Specialist at MoneyHero Group (Seedly)

July 1, 2023 - September 1, 2024

Spearheaded SEO initiatives across web and app platforms, driving growth through keyword research and technical SEO. Achieved a top 3 Google ranking within 1 hour of publish for AI-assisted content. Strengthened backlinks through guest posts, link exchanges, and 404 swaps. Laid the foundation for App Store Optimization (ASO) for the ShopHero app. Delivered SEO/finance learning updates and performance reports via Looker Studio, Google Search Console, and GA4.

SEO Specialist at VISIBILITY Pte Ltd

July 1, 2022 - July 1, 2023

Managed 20+ SEO client accounts, ensuring >90% KPIs met. Conducted technical audits for sales pitches and campaign strategies. Implemented SEO improvements across WordPress, Shopify, and Wix, including UI/UX refinements and content proposals.