ST

Shraddha Tendulkar

Available to hire

Digital marketing professional with 6 years of experience driving growth for live events, agencies and clients including MTV, Dentsu, Lakme Fashion Week, Saragama (record label), Dome India (live entertainment and…

About

Digital marketing professional with 6 years of experience driving growth for live events, agencies and clients including MTV, Dentsu, Lakme Fashion Week, Saragama (record label), Dome India (live entertainment and hospitality venue), and Zee Earth (music festival), as well as influencer-led campaigns with Netflix and Amazon Prime Video actors. Skilled in performance marketing, influencer marketing, UGC, and trend marketing—delivering strong results across revenue, reach, and follower growth.

Strong focus on data-led strategy and execution, including paid media optimisation, SEO improvements, and brand/content consistency across channels. Delivered measurable outcomes such as 500% social follower growth, 10M+ organic video reach, and significant increases in organic traffic and SEO visibility, while managing end-to-end projects, content calendars, and cross-functional teams.

  • 7 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Other

Work experience· 14 roles

Social Media Marketing Manager · Dome Entertainment - TV Production and Live Entertainment CompanyDec 2024 – Present · 2 yrs

Implemented content marketing strategy resulting in 10M organic reach using influencer marketing and social media trends. Led launch campaigns for TV series 'Tere Bin Jiya Jaye Jiya Jaye' by coordinating closely with a 20+ member production team and collaborating with 10+ cast members to create high-quality content aligned to marketing objectives. Created a viral campaign generating 5M+ reel views, improving community engagement and brand recognition.

Market Research Analyst - Contract · Advantage - Sports and Entertainment AgencyApr 2024 – Jun 2024 · 3 mos

Analysed 100+ multi-million dollar companies using public data to evaluate the probability of investing in sports and entertainment related events. Engineered a sales pipeline using insights based on sponsors and marketing trends. Created data-driven reports for senior stakeholders outlining potential synergies with sports and entertainment rights holders.

Digital Partnerships Manager · Starcast - Talent Management Agency (Contract)Jan 2023 – Nov 2024 · 1 yr 11 mos
Social Media Account Manager - Contract · ZEE Earth - Music and Cultural FestivalJan 2022 – Feb 2021
Digital Marketing Strategist / Social Media Marketing Manager · Netflix/Digital partnerships roster (managed across 20+ influencers and Netflix actors)Nov 2021 – Aug 2022 · 10 mos
Social Media Marketing Execution (Real-time campaigns) · Kairous Media / Festival operations (as described)May 2021 – Oct 2021 · 6 mos
Client Servicing and Account Manager · Saregama - Record LabelMay 2021 – Oct 2021 · 6 mos
Social Media / ORM Support (TCS) · Tata Consultancy Services (TCS)Mar 2021 – Sep 2021 · 7 mos

Education

MSc. Digital Marketing · Queen Mary University of London2019
Bachelors of Financial Markets · Guru Nanak Khalsa College2016

Certifications and awards

MSc. Digital Marketing (Distinction)2019
Bachelors of Financial Markets (Distinction)2016

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