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Digital marketing professional with 6 years of experience driving growth for live events, agencies and clients including MTV, Dentsu, Lakme Fashion Week, Saragama (record label), Dome India (live entertainment and hospitality venue), and Zee Earth (music festival), as well as influencer-led campaigns with Netflix and Amazon Prime Video actors. Skilled in performance marketing, influencer marketing, UGC, and trend marketing—delivering strong results across revenue, reach, and follower growth. Strong focus on data-led strategy and execution, including paid media optimisation, SEO improvements, and brand/content consistency across channels. Delivered measurable outcomes such as 500% social follower growth, 10M+ organic video reach, and significant increases in organic traffic and SEO visibility, while managing end-to-end projects, content calendars, and cross-functional teams.…Digital marketing professional with 6 years of experience driving growth for live events, agencies and clients including MTV, Dentsu, Lakme Fashion Week, Saragama (record label), Dome India (live entertainment and hospitality venue), and Zee Earth (music festival), as well as influencer-led campaigns with Netflix and Amazon Prime Video actors. Skilled in performance marketing, influencer marketing, UGC, and trend marketing—delivering strong results across revenue, reach, and follower growth. Strong focus on data-led strategy and execution, including paid media optimisation, SEO improvements, and brand/content consistency across channels. Delivered measurable outcomes such as 500% social follower growth, 10M+ organic video reach, and significant increases in organic traffic and SEO visibility, while managing end-to-end projects, content calendars, and cross-functional teams.

Shraddha Tendulkar

Digital Marketer, Social Media Manager, Marketing Analyst, +2

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Digital marketing professional with 6 years of experience driving growth for live events, agencies and clients including MTV, Dentsu, Lakme Fashion Week, Saragama (record label), Dome India (live entertainment and hospitality venue), and Zee Earth (music festival), as well as influencer-led campaigns with Netflix and Amazon Prime Video actors. Skilled in performance marketing, influencer marketing, UGC, and trend marketing—delivering strong results across revenue, reach, and follower growth. Strong focus on data-led strategy and execution, including paid media optimisation, SEO improvements, and brand/content consistency across channels. Delivered measurable outcomes such as 500% social follower growth, 10M+ organic video reach, and significant increases in organic traffic and SEO visibility, while managing end-to-end projects, content calendars, and cross-functional teams.…Digital marketing professional with 6 years of experience driving growth for live events, agencies and clients including MTV, Dentsu, Lakme Fashion Week, Saragama (record label), Dome India (live entertainment and hospitality venue), and Zee Earth (music festival), as well as influencer-led campaigns with Netflix and Amazon Prime Video actors. Skilled in performance marketing, influencer marketing, UGC, and trend marketing—delivering strong results across revenue, reach, and follower growth. Strong focus on data-led strategy and execution, including paid media optimisation, SEO improvements, and brand/content consistency across channels. Delivered measurable outcomes such as 500% social follower growth, 10M+ organic video reach, and significant increases in organic traffic and SEO visibility, while managing end-to-end projects, content calendars, and cross-functional teams.

Available to hire

Digital marketing professional with 6 years of experience driving growth for live events, agencies and clients including MTV, Dentsu, Lakme Fashion Week, Saragama (record label), Dome India (live entertainment and hospitality venue), and Zee Earth (music festival), as well as influencer-led campaigns with Netflix and Amazon Prime Video actors. Skilled in performance marketing, influencer marketing, UGC, and trend marketing—delivering strong results across revenue, reach, and follower growth.

Strong focus on data-led strategy and execution, including paid media optimisation, SEO improvements, and brand/content consistency across channels. Delivered measurable outcomes such as 500% social follower growth, 10M+ organic video reach, and significant increases in organic traffic and SEO visibility, while managing end-to-end projects, content calendars, and cross-functional teams.

Skills

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Expert

Expert

Expert

Expert

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Intermediate

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Work Experience

Social Media Marketing Manager at Dome Entertainment - TV Production and Live Entertainment Company

December 1, 2024 - Present

Implemented content marketing strategy resulting in 10M organic reach using influencer marketing and social media trends. Led launch campaigns for TV series 'Tere Bin Jiya Jaye Jiya Jaye' by coordinating closely with a 20+ member production team and collaborating with 10+ cast members to create high-quality content aligned to marketing objectives. Created a viral campaign generating 5M+ reel views, improving community engagement and brand recognition.

Market Research Analyst - Contract at Advantage - Sports and Entertainment Agency

April 2, 2024 - June 30, 2024

Analysed 100+ multi-million dollar companies using public data to evaluate the probability of investing in sports and entertainment related events. Engineered a sales pipeline using insights based on sponsors and marketing trends. Created data-driven reports for senior stakeholders outlining potential synergies with sports and entertainment rights holders.

Digital Partnerships Manager at Starcast - Talent Management Agency (Contract)

January 1, 2023 - November 30, 2024

Social Media Account Manager - Contract at ZEE Earth - Music and Cultural Festival

January 1, 2022 - February 28, 2021

Executed real-time campaign across multiple social platforms and websites, leading to engagement and reach of 100k+ unique users on Instagram Co-ordinated a team of more than 20 people from various departments including content, design and operations to achieve objectives of the festival Managed brand and partner deliverables collaborating with multiple teams, influencers and artists from the music industry

Digital Marketing Strategist / Social Media Marketing Manager at Netflix/Digital partnerships roster (managed across 20+ influencers and Netflix actors)

November 1, 2021 - August 1, 2022

Managed digital strategy for a roster of 20+ high-profile influencers and Netflix actors. Negotiated contracts, brand deals, and influencer partnership activations worth more than £100,000 to ensure commercial success. Coordinated end-to-end management of 30+ client projects ensuring smooth execution of brand deliverables.

Social Media Marketing Execution (Real-time campaigns) at Kairous Media / Festival operations (as described)

May 1, 2021 - October 1, 2021

Executed real-time campaigns across multiple social platforms and websites, leading to engagement and reach of 100K+ unique users on Instagram. Co-ordinated a team of 20+ people across departments including content, design and operations to achieve festival objectives. Managed brand and partner deliverables collaborating with multiple teams, influencers and artists from the music industry.

Client Servicing and Account Manager at Saregama - Record Label

May 1, 2021 - October 1, 2021

Social Media / ORM Support (TCS) at Tata Consultancy Services (TCS)

March 1, 2021 - September 30, 2021

Managed O RM queries and customer engagement, handling comments and crisis resolution.

Digital Marketing (Music release campaigns, UGC and content) at Saragama / music-related brand roster (as described)

January 1, 2021 - February 28, 2021

Conceived marketing campaigns for new music releases with weekly follower growth and maintaining strong engagement rates, including 10M average reach and 15M video views per week. Leveraged trend marketing strategies and user-generated content to drive product campaigns. Launched product campaigns for Saregama Carvaan Kids (edu-entertainment device), collaborating with 30 micro and 10 macro influencers; campaign delivered 200,000+ unit brand sales and £1M revenue in Q3 2020. Administered paid marketing strategy using A/B testing for Meta and Google Ads with £5,000+ monthly budget, driving improved ROI/ROAS.

Digital Media / Paid & Email Marketing at Company (as described; roles listed without company name)

March 2, 2020 - May 31, 2020

Optimised and strategised Google Ads, Facebook Ads, and email marketing campaigns with a monthly paid media budget of £10,000, driving 10% revenue growth in the second month.

Online Reputation Management (ORM) Lead / Digital Media at Company (as described)

February 2, 2020 - March 31, 2020

Produced social media performance reports for 20+ brands including MTV, Vespа, HDFC Life, Reliance Smart, and Platinum Guild India using Supermetrics and Looker Studio. Contributed to 10% increase in brand reach and impressions by collaborating with account management teams on content strategy and KPIs such as brand visibility, recognition and engagement. Spearheaded an Online Reputation Management campaign 'MTV Trash Talk', addressing 2000+ queries weekly; improved consumer experience and increased response rates by 20% across social channels.

Performance Marketing (Lead generation) at Company (as described)

August 1, 2019 - December 31, 2019

Generated 500+ high-quality leads through a paid media campaign of £1000 for White Collar Hippie (travel brand). Leveraged leads for subsequent email marketing and achieved 14% conversions. Orchestrated content strategy, calendar management, and website-based SEO content for 10+ brands across B2B and B2C industries. Developed brand identity and GTM strategy for TruNativ (lifestyle brand) to shape positioning and support market introduction.

Social Media / SEO Content (Content marketing) at Company (as described)

January 1, 2019 - July 31, 2019

Executed social media campaigns for brands including Nua Woman, Coexist by Alia Bhatt, and Scenitio by employing content marketing and conducting SEO analysis. Crafted 30+ blog articles for client websites to enhance brand visibility. Created content calendars and used CMS tools such as Hootsuite, WordPress and Facebook Business Suite for scheduling across social channels. Contributed to business development via competition and SWOT analysis for brand pitches and secured onboarding of 2 clients.

Social Media Content Creator / Designer (Tata Consultancy Services) at Tata Consultancy Services (TCS)

May 1, 2018 - January 31, 2019

Executed content creation and design for Tata Consultancy Services' social media platforms by translating blog articles into engaging shareable content, enhancing the brand's online presence. Managed ORM queries for TCS, handling customer comments through timely and strategic responses to support customer satisfaction and manage crisis situations effectively.