The Trespass BRANDING Project- Women's Outdoor wear
Shreya Dutta
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Developed “Outdoor Palette”, a premium sub-brand, creating a cohesive visual identity including logo design, nature inspired prints, and colour palettes, ensuring scale, materiality, and durability. Conducted Mintel research, competitor benchmarking, and consumer analysis to guide visual direction and print strategy. Designed trend-led graphic systems for commercial womenswear with strong visual and functional impact. Presented seasonal concepts and visual ranges to senior stakeholders at Trespass HQ; project ranked Top 5 for innovation, strategic alignment, and commercial relevance.
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