Strategic Marketing & Transformation Leader over 14 Years of 360° Experience Across Agency, Client & Platform. I help brands grow, teams thrive, and businesses transform. With 14+ years of cross-functional experience spanning Google, WPP, Dentsu, Tata Group, and Millennium Hotels & Resorts, I bring a unique blend of strategic thinking, commercial acumen, and people-first leadership. My expertise lies in building high-performing teams, delivering data-led marketing strategies, and driving operational excellence across APAC and global markets. I am a Connector of People, Ideas and Processes, whether its scaling new revenue streams, leading omni-channel campaigns, or spearheading culture and DEI initiatives, I’m known for turning complexity into clarity and strategy into results.…

Shruti Sanskriti

Strategic Marketing & Transformation Leader over 14 Years of 360° Experience Across Agency, Client & Platform. I help brands grow, teams thrive, and businesses transform. With 14+ years of cross-functional experience spanning Google, WPP, Dentsu, Tata Group, and Millennium Hotels & Resorts, I bring a unique blend of strategic thinking, commercial acumen, and people-first leadership. My expertise lies in building high-performing teams, delivering data-led marketing strategies, and driving operational excellence across APAC and global markets. I am a Connector of People, Ideas and Processes, whether its scaling new revenue streams, leading omni-channel campaigns, or spearheading culture and DEI initiatives, I’m known for turning complexity into clarity and strategy into results.…

Available to hire

Strategic Marketing & Transformation Leader over 14 Years of 360° Experience Across Agency, Client & Platform.
I help brands grow, teams thrive, and businesses transform.
With 14+ years of cross-functional experience spanning Google, WPP, Dentsu, Tata Group, and Millennium Hotels & Resorts, I bring a unique blend of strategic thinking, commercial acumen, and people-first leadership. My expertise lies in building high-performing teams, delivering data-led marketing strategies, and driving operational excellence across APAC and global markets.
I am a Connector of People, Ideas and Processes, whether its scaling new revenue streams, leading omni-channel campaigns, or spearheading culture and DEI initiatives, I’m known for turning complexity into clarity and strategy into results.

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent
Bengali
Fluent

Work Experience

Head of Client Team at WPP Media (ex-GroupM, WPP)
August 1, 2025 - October 1, 2025
Led data-driven, omni-channel performance marketing and brand awareness strategies, delivering superior outcomes for global clients including Colgate, Nestlé, Mars, P&G, L’Oréal, Coca-Cola, Mondelez and Kimberly-Clark. Developed regional strategies, driving new client acquisition and organic growth through innovative digital media, e-commerce modeling, and resource planning. Standardized APAC media practices, automated workflows, improved collaboration, and delivered high-impact projects. Spearheaded AI platform rollout (WPP Open) across APAC; fostered cross-functional collaboration and stakeholder relationships; and advocated diversity as a core member of empowerHER.
Interim Head, Client Team at WPP Media (ex-GroupM, WPP)
March 1, 2025 - October 1, 2025
Led creation and leadership of a centralized, high-impact Client Team (35+ members), delivering end-to-end marketing solutions. Built the team from ground zero with mission, vision, and operating framework; onboarded 70+ clients within the first three months, ensuring seamless transitions and exceptional performance delivery. Optimized operational efficiency with streamlined processes and automation, resulting in a 15% productivity boost and a 7-10% reduction in team operating costs; aligned with agency leadership and regional/global teams for sustained business success.
E-Commerce & Digital Marketing Manager at Millennium Hotels & Resorts
March 1, 2021 - October 1, 2025
Led digital strategy, marketing and partnerships in SEA with a focus on driving direct bookings and revenue growth. Achieved 6-8x ROAS on performance marketing and 4-6% digital engagement, with brand.com contributing ~35% of total revenue. Designed bespoke property-level digital enhancements and led end-to-end project delivery. Coordinated across teams to ensure seamless execution and governance, driving recovery and growth through the COVID-19 period.
Manager, Corporate Marketing & Communications at MJunction Services Limited
November 1, 2014 - October 1, 2025
Developed and executed corporate marketing strategies to enhance brand visibility, market positioning, and sales impact. Led content creation, PR, and client relationship management; strengthened CSR initiatives and stakeholder engagement; served as Editor for corporate newsletters, ensuring impactful communications.
Account Strategist Coordinator at Google India Private Limited
May 1, 2012 - October 1, 2025
Provided strategic account management and client servicing for Google AdWords clients. Developed and implemented digital media strategies, and led service-to-sale initiatives to identify revenue opportunities and optimize campaign performance.
Intern at Rediffusion-Y&R
June 1, 2009 - Present
Supported account management, client servicing, delivery management, and project management during early career exposure.
News Desk Sub-Editor at The Hindu Times, Kolkata
June 1, 2008 - Present
Worked on the news desk with reporting responsibilities, contributing to editorial content and timely publication.
Assignment Desk, Programming & Production, Live News & Reporting at The Hindu Times, Kolkata
June 1, 2008 - Present
Managed assignment desk tasks, programming & production for live news and reporting.
Business Director at WPP Media (ex-GroupM, WPP)
August 1, 2025 - October 1, 2025
Led data-driven, omni-channel performance marketing and brand-awareness strategies for global clients including Colgate, Nestlé, Mars, P&G, L’Oréal, Coca-Cola, Mondelez, and Kimberly-Clark. Developed regional strategies, driving client acquisition and organic growth through digital media, commerce modeling, and resource planning. Standardized APAC operations, automated workflows, and improved efficiency and collaboration. Spearheaded high-impact projects, piloted strategic initiatives, and designed new governance frameworks, with specialized teams to meet evolving market demands. Championed AI and led the rollout of the AI platform WPP Open across APAC (deployment, training, adoption, workflow optimization). Built strong cross-functional relationships with clients, agency leadership and regional, local, and global teams. Advocated diversity as a core member of empowerHER and Women to Lead Tomorrow.
Interim Head, Clients Team at WPP Media (ex-GroupM, WPP)
March 1, 2025 - October 1, 2025
Led creation and leadership of a centralized, high-impact Client Team (35+ members), delivering end-to-end marketing solutions. Built the team from ground zero with mission, vision and operational frameworks; onboarded 70+ clients in the first three months ensuring seamless transitions and exceptional performance. Optimized operations with streamlined processes and automation, delivering a 15% productivity boost. Reduced operating costs by 7-10% through optimized structure balancing seniority and skill sets. Led revenue and P&L management, increasing client billings and net revenue, and driving cross-sell opportunities. Coordinated digital marketing strategies for properties across EM/EA and North America during the Covid-19 pandemic.
e-Commerce and Digital Marketing Manager at Millennium Hotels & Resorts
March 1, 2021 - October 1, 2025
Led digital strategy, marketing and partnerships for Southeast Asia, focusing on direct bookings, revenue and brand value. Drove revenue growth by optimizing performance marketing (6–8x ROAS), digital engagement (4–6%), and strategic partnerships; brand.com contributed 35% of total revenue. Designed bespoke property-level digital enhancement plans and outcome-driven training initiatives. Executed end-to-end project management with vendor onboarding and budget control. Coordinated digital marketing for properties across EM/EA and North America during Covid-19, demonstrating adaptability and resilience.
Performance Manager at Dentsu Aegis Network
April 1, 2018 - October 1, 2025
Functioned as the Account Lead and led strategic digital marketing for global clients such as Microsoft, PayPal, L’Oréal, StarHub, Adidas and Estée Lauder, driving performance and brand-focused campaigns. Managed full-cycle client relationships, led a high-performing team with efficient execution and error-free delivery. Developed data-driven media strategies and optimized campaigns using analytics; contributed to APAC market growth.
Manager, Digital Campaigns at eGentic Asia Pacific Pte Ltd
March 1, 2016 - October 1, 2025
Led online advertising and digital marketing strategy to drive lead generation and revenue growth. Managed client servicing, campaign execution, and optimization across email and affiliate channels. Launched Email Marketing for India, growing to 12% of total market revenue. APAC Optimization Lead; implemented strategies that significantly enhanced campaign performance and ROI. Supported business development, training, and mentorship to elevate team capabilities.
Account Strategist Coordinator at Google India Private Limited
May 1, 2012 - October 1, 2025
Provided strategic account management and client service for Google Ads clients. Developed and implemented digital media strategies and performance marketing plans to help clients achieve advertising goals. Champion service-to-sales opportunities; built strong client relationships and delivered high-quality outcomes.
Corporate Marketing & Communications Manager at M Junction Services Limited
November 1, 2014 - October 1, 2025
Developed and executed corporate marketing strategies, enhancing brand visibility, market positioning, and sales impact. Led content creation, PR, and client relationship management, strengthening engagement and brand equity. Served as Editor for corporate newsletters (Buyjunction Connect and Finance Junction Connect); drove CSR initiatives and earned multiple awards for contributions and knowledge sharing.
Interim Head, Clients Team at WPP Media (ex- GroupM, WPP)
March 1, 2025 - October 1, 2025
Spearheaded the creation and leadership of a centralized, high-impact Client's Team (35+ members), delivering end-to-end marketing solutions. Built and scaled the team from ground zero, defining mission, vision, blueprint detailing operational frameworks, and fostering a culture of innovation. Onboarded 70+ clients within the first three months, ensuring seamless transitions and exceptional performance delivery. Optimized operational efficiency by implementing streamlined processes and automation, achieving a 15% productivity boost. Reduced team operating costs by 7-10% by designing an optimized structure, ensuring right balance of seniority and skill sets for efficient service delivery. Led revenue and P&L management, balancing cost efficiencies while increasing client billings, net solution sales, and revenue growth.
E-Commerce and Digital Marketing Manager at Millennium Hotels & Resorts
March 1, 2021 - October 1, 2025
Led digital strategy, marketing and partnerships initiatives for SEA focusing on driving direct bookings, revenue and brand value. Drove revenue growth by optimizing performance marketing (6-8x ROAS), digital engagement (4-6%), and strategic partnerships, increasing brand.com's contribution to total revenue. Designed bespoke strategic plans for property-level digital enhancement and facilitated outcome-driven training initiatives. Executed seamless project management by streamlining vendor strategy, vendor selection processes, coordinating timely execution, and maintaining budget control using digital project management tools. Coordinated digital marketing strategies for properties across EMEA and North America during the Covid-19 pandemic, showing strong adaptability and strategic leadership.
Performance Manager at Dentsu Aegis Network
April 1, 2018 - October 1, 2025
Functioned as the Account Lead and led strategic digital marketing for global clients like Microsoft, PayPal, L’Oréal, StarHub, Adidas, Essilor and more, driving performance and brand-focused campaigns. Managed full-cycle client relationships, acting as a trusted advisor to enhance satisfaction and retention. Led a high-performing team, ensuring efficient execution, error-free delivery, and exceptional client outcomes. Developed and executed data-driven media strategies, delivering measurable results aligned with business objectives. Optimized campaign performance using data insights and analytics, providing actionable recommendations.
Manager, Digital Campaigns at Genetic Asia Pacific Pte Ltd
March 1, 2016 - October 1, 2025
Led online advertising and digital marketing strategy to drive lead generation and revenue growth. Managed client servicing, campaign execution, and optimization across APAC. Launched and scaled client onboarding, implementing APAC optimization strategies that significantly enhanced campaign performance and ROI. Supported business development, training, and mentorship to elevate team capabilities.
Manager, Corporate Marketing & Communications at M Junction Services Limited (A Tata Steel & SAIL Joint Venture)
November 1, 2014 - October 1, 2025
Developed and executed corporate marketing strategies, enhancing brand visibility, market positioning, and sales impact. Led content creation, PR, and client relationship management, strengthening engagement and brand equity. Served as Editor for corporate newsletters and CSR initiatives.
Account Strategist Coordinator at Google India Private Limited
May 1, 2012 - October 1, 2025
Provided strategic account management and client service for Google AdWords clients. Developed and implemented digital media strategies and performance marketing plans to help clients achieve their advertising goals. Championed the Service-to-Sales project, successfully identifying and capitalizing on revenue generation opportunities. Achieved multiple awards for consistently high customer satisfaction scores and for exceeding revenue targets. Contributed to the Learning & Development team as a member of the Google-to-Google training program, designing and delivering product and process training for new and existing team members.
Intern - Account Management, Client Servicing, Delivery Management at Rediffusion-Y&R
June 1, 2009 - Present
Internship focusing on account management, client servicing, and delivery management.
Intern - News Desk Sub-Editor, Reporting at The Hindu, Kolkata
June 1, 2008 - Present
Internship assisting news desk operations and reporting.
Intern - Assignment Desk, Programming & Production, Live News & Reporting at Star News
October 1, 2008 - Present
Internship handling assignment desk and live news production activities.

Education

Bachelor of Science in Mass Communications & Videography at St. Xavier's College (University of Calcutta)
January 11, 2030 - January 1, 2010
Indian School Certificate (ISC) – 12th at La Martiniere for Girls, Kolkata
January 11, 2030 - January 1, 2007
Indian Certificate of Secondary Education (ICSE) – 10th at Welham Girls' School, Dehradun
January 11, 2030 - January 1, 2005
B.S.C. in Mass Communication & Videography at St. Xavier's College (University of Calcutta)
January 11, 2030 - January 1, 2010
ISCE - Indian School Certificate Examination (12th) at La Martiniere for Girls
January 11, 2030 - January 1, 2007
ICSE - Indian Certificate of Secondary Education (10th) at Welham Girls' School
January 11, 2030 - January 1, 2005
B.Sc. Mass Communication & Videography at St. Xavier's College (University of Calcutta)
January 11, 2030 - January 1, 2010
Indian School Certificate (ISC), 12th Grade at La Martiniere for Girls, Kolkata
January 11, 2030 - January 1, 2007
Indian Certificate of Secondary Education (ICSE), 10th Grade at Welham Girls’ School, Dehradun
January 11, 2030 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Telecommunications, Education

Skills

Experience Level

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